Why Dwell Time is Important (And 3 Ways to Improve Yours)

SEO

Contrary to popular belief, SEO isn’t just about hitting the sweet spot in keyword density or hitting the ideal word count. 

There are other, lesser known SEO tactics, that are equally as important to get and keep your site ranking high.

Today we are going to discuss one of those ‘lesser known’ SEO tactics…

Dwell time. 

What exactly is dwell time you ask? According to Search Engine Journal, “[d]well time is the length of time a person spends looking at a webpage after they’ve clicked a link on a SERP page, but before clicking back to the SERP results.” 

Here’s why this is important… 

The “dwell time” of a website is actually very important because, without this metric, it makes it difficult for your website to secure higher rankings on SERP results pages. This is especially true when you want your site to rank super high because to do so you need to make sure that your website has content that will make visitors want to stay on your site. 

Ultimately, the more that your users are scrolling, browsing, and clicking on your site (aka – ‘dwelling’) – the better for your SEO.

Here are 3 ways improve the “dwell time” of a website:

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#1 – Publish quality content

Is the content or information on your site trustworthy or of any value to your readers? Is it written in an engaging and interesting way? Can you retain your visitors with your website content, and make sure they don’t stray towards your competitors’ content? 

If you can confidently answer all the above questions then it means that your site has trustworthy quality content. This very likely means you’re on the right track to success and that your site’s dwell time is pretty good!

#2 – Make sure your site is easy to navigate

Even if you do your best to make sure the quality of your website content is the cream of the crop, but no one can figure out how to navigate your site, then all effort put into your content is in vain. 

To ensure that the “dwell time” is long enough means that your site needs to be user-friendly and easy to navigate. 

When designing a website, you need to make sure that each page layout is simple and clear. Maybe even spend and spend a little more effort selecting font types – because they do matter. The color scheme and menu layout also matter by the way, so don’t forget that! 

Once you make sure your site is super sexy and easy on the eyes, sit back, and watch your dwell time grow, baby!

#3 – Brand reputation

Last but not least, branding. Branding is the most important component to any business, and it can have an enormous impact on your dwell time. 

Good branding doesn’t happen overnight, but when you have a solid brand it means that you have trust, which means people will be more willing to spend time on your site. 

So be sure to focus on keeping your branding a tight and consistent as possible. Maintaining a good reputation is the most important strategy to ensure optimal online performance, because it can indirectly increase your SEO ranking.

Final Thoughts 

The above points are important factors to make your dwell time super impressive. In order to optimize your company’s website to reach more audiences, it is essential for digital marketers to pay more attention to these factors and not let these opportunities flow away. If you still have any questions, don’t hesitate to contact our digital marketing specialists!