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What is PPC?
What is PPC?
PPC stands for “Pay-Per-Click,” simple as that! PPC advertising is an effective way of generating income for your business, as it is a form of online advertising where the advertiser literally will pay for every click to their website or app.
How does PPC Advertising Work?
PPC advertising may have varying appearances across different platforms, but the general process involves the following steps:
- Select the campaign type that aligns with your advertising objective.
- Fine-tune your settings and targeting by specifying your audience, devices, locations, schedule, and other parameters.
- Determine your budget and bidding strategy.
- Specify the destination URL for the landing page.
- Create your ad content.
After the ad is launched, the algorithm determines the ad’s placement, timing, and cost per click based on factors like budget, bid, campaign settings, and ad quality and relevance.
Because all platforms offering PPC advertising aim to keep users satisfied, advertisers who create trustworthy and relevant pay-per-click campaigns are rewarded with better ad positioning and lower costs.
