Seeing a dip in traffic?

There are few feelings as scary as seeing the traffic on your website go down.

It’s a feeling of powerlessness - like your business is slipping between your fingertips.

But as scary as a dip in website traffic is, the good news is that traffic is ALWAYS recoverable… It just requires a bit of work.

This article was written to help you understand WHY your website might be losing traffic, so you get your website back on track for growth.

Here are 5 reasons why your website traffic might be going down (and how to fix it)…

#1 - Google
algorithm update

Danger Level - 10/10

What You Need to Know

Out of the 5 possibilities for your traffic dropping - this one is the easiest to spot.

Why?

Google changes their algorithm anywhere from 3-10 times a year, and the effects are usually very dramatic and instantly noticeable.

So if your traffic has plunged overnight for no apparent reason - it’s likely due to an algorithm change.

The Bad News

Do not take Google Algorithm changes lightly.

If you have seen a sudden drop in traffic, and suspect that it is due to an algorithm change, you are probably going to want to hire a professional agency - and quickly.

If not mended, your website might never recover its traffic.

The Good News

Although algorithm updates might seem drastic, they are quite common and can quickly be reversed. Here at First Page we have decades of experience with Google algorithm updates. We can help you identify the cause, diagnose the problem, create a solution, and overcome the update - all in a matter of weeks.

What You Should Do

If you think your website has suffered a sudden drop in traffic due to an algorithm change, you should act as fast as possible or else you risk never recovering. Give us a call today and get your traffic back.

#2 - Your most trafficked page lost its ranking

Danger Level - 6/10

What You Need to Know

It’s quite common for small-to-mid-sized businesses to have a single page on their website that gives them an unbalanced amount of traffic.

This usually occurs because they aren’t actively engaged in SEO, and by random chance they ended up ranking for a keyword which delivers them tons of organic traffic.

Sometimes this single page can be responsible for 30%, 50% or even 80% of their overall traffic!

When this happens it’s all fun and games… until that page loses its position on Google.

Then, overnight your traffic will go down by the exact same 30%, 50% or even 80%!

The Bad News

If your business relied heavily on a single page to drive traffic and leads, then this is going to hurt your bottom line.

You also have to accept the fact while this the keyword might be recoverable… there’s also a chance that it might be lost for good.

The Good News

Although there are no guarantees in the world of SEO, it is certainly 100% possible to recover your lost rankings.

A professional agency can analyze what happened, and help you create a strategy to recover your ranking.

What you Need to Do

Diagnosing this issue is super simple - just log into your Google Analytics account and see if a single page’s traffic dropped dramatically.

If this is the case you will then have to analyze whichever piece of content replaced yours on Google - and create a strategy to win that position back.

Also, it should be noted - it’s a bad idea to rely on a single page for so much traffic. The ideal scenario is to get your traffic evenly distributed amongst hundreds of pages. This is what a high-quality SEO services can give you. A blueprint for insane growth that will revolutionize your small website into a powerhouse of traffic.

#3 - A competitor is strategically poaching your keywords

Danger Level - 7/10

What You Need to Know

When creating a content-strategy, it’s common to see what keywords your competitors are ranking for so you can create similar content, outrank them, and steal their business.

In fact, it’s so common that there’s a good chance that one of your competitors is implementing this strategy on you right now - which is why you might be seeing a dip in traffic.

The Bad News

Sometimes spotting an aggressive competitor is easy - but other times it isn’t as obvious as you would think. They might not be showing up #1 for all your keywords, but they might be showing up #2 or #3 and slowly siphoning your traffic away from you.

But here’s where it can go from bad-news to worse-news - if your competitor is already starting to steal your traffic, it likely means they are just getting started. The more content they create, the more authority they get, the better they rank, and ultimately the more traffic they steal from you.

The Good News

You can fight back.

The best way to generate an insane amount of traffic/leads/sales of your own is to initiate your own SEO campaign. There is no greater ROI than investing in evergreen content for your business.

What You Need to Do

It’s time to create a content-strategy of your own. Learning SEO is the cheapest way to do this, but it takes time.

Instead, look into hiring an agency with great reviews that can help you grow and scale content that is hyper-focused on driving high-quality traffic to your site.

#4 - Your niche is growing in competitiveness

Danger Level - 10/10

What You Need to Know

Another situation that could be contributing to a loss in traffic is a bit of a broader one - the likely fact that your niche (and SEO in general) is just getting more and more competitive.

But even though this is the broadest possibility on this list - it’s easily the most dangerous possibility.

Here’s why…

If you are in this situation, then it means that your website is becoming invisible. It means that there isn’t just one competitor coming after you - but an entire industry of competitors that are committed to SEO and replacing you.

The Bad News

SEO is a marathon, and if you are losing traffic it’s likely because your competitors have committed to creating content and have been slowly stealing your traffic - more and more with each passing quarter.

This means that they probably have done keyword research, are building backlinks, and are scaling content. And you are falling behind.

The Good News

You can implement an SEO strategy of your own!

If you are ready to increase your traffic, increase your sales, and become the defining business in your industry - you need to commit to a solid SEO strategy.

#5 - There’s a technical issue screwing with your site

Danger Level - 9/10

What You Need to Know

The most difficult problem to spot, technical issues are one of the most common (and lethal) contributors of dipping traffic.

The issue might be a super simple fix (like upgrading to HTTPS) or it could be an enormous fix (like fixing your entire sitemap).

Here are some common technical issues that can contribute to a drop in traffic.

  • Incorrect 301 redirects
  • Slow loading speeds
  • Poor internal linking and anchor text usage
  • Duplicate content
  • Unsecure protocols
  • Site is unindexed
  • Server issues
  • Poor backlink profile
  • And more

The Bad News

Technical SEO is quite.... technical... so it is not recommended to diagnose an issue without the help of an SEO expert.

The Good News

While most technical SEO problems take time to fix, other technical SEO problems are a quick fix - just flipping a switch here, or clicking a button there.

The only way to know is to reach out to an agency or specialist to see if they can diagnose your problem, and give you a quote for how much it will be to fix that problem.

What You Should Do

Hire an SEO-Agency. Your loss in traffic may or may not be technically-related, but there’s only one way to find out…

Final thoughts

Ultimately if you are here, it’s because you want to fix your dipping traffic. If you still aren’t sure why your traffic is dropping, the best thing to do is to hire an agency so they can take a look. This will ensure that the problem is being fixed as quickly and efficiently as possible. Here at First Page we have a track record of recovering traffic - and quickly.

Call us now to recover your traffic.

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