How SXO Helps Large Enterprises
Search Experience Optimization (SXO) is an evolution of SEO that focuses on the user’s entire journey, not just driving traffic. Here’s how our enterprise clients have benefited from SXO:
1. Improved User Experience: We redesigned the website for a global retail company, making it faster, more intuitive, and mobile-friendly. This enhanced user experience led to a significant boost in organic traffic and conversion rates.
2. Content Optimization: For a large software company, we optimized their content to align with user intent, resulting in higher engagement and download rates for their software products.
3. Customer Journey Mapping: We helped a multinational bank map out their customers’ online journey, then optimized their website to make that journey more seamless. This increased customer satisfaction and online account openings.
4. Voice Search Optimization: Anticipating the growth of voice search, we optimized a large e-commerce client’s website for voice queries. This made it easier for customers to find and purchase their products using voice assistants.
5. Semantic Search: For a global news agency, we implemented semantic search optimization, helping their articles and news pieces to be contextually relevant and rank higher in search results.
In essence, SXO helps enterprises create a positive and seamless online experience for their users, leading to higher engagement, satisfaction, and ultimately, conversions.
How CRO Helps Enterprises
Conversion Rate Optimization (CRO) is essential for enterprises as it focuses on getting more value from the visitors and users they already have. By optimizing the conversion process, enterprises can increase the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. Here’s how CRO has helped our enterprise clients:
1. E-commerce Checkout Optimization: For a multinational e-commerce site, we streamlined the checkout process, reducing cart abandonment rates and resulting in a 30% increase in sales.
2. Landing Page A/B Testing: We conducted A/B testing on multiple landing pages for a B2B software provider, which led to a 45% increase in demo sign-ups.
3.Personalization Strategies: By implementing personalized content and product recommendations for a large online retailer, we boosted customer engagement and repeat purchases.
4. Mobile Optimization: After optimizing a travel company’s mobile booking process, we saw an uplift in mobile conversions by over 50%.
5. Call-to-Action (CTA) Refinement: By refining the CTAs on a financial services provider’s website, we helped them increase click-through rates by 20% and improve lead quality.
Through CRO, enterprises can effectively convert a greater proportion of their existing web traffic into valuable actions, maximizing their online potential without necessarily increasing visitor numbers.
How ASO Helps Enterprises
App Store Optimization (ASO) is the process of improving the visibility and conversion rate of mobile apps within app stores (like Apple App Store and Google Play Store). For enterprises, ASO can be a game-changer. Here’s how it’s helped our clients:
1. Visibility in App Stores: We helped a financial services enterprise increase their app’s visibility by optimizing their app store keywords, resulting in a 150% increase in app store impressions.
2. Higher Conversion Rates: By redesigning the app icon and screenshots for a travel company’s booking app, we improved the app’s conversion rate by 70%, leading to more downloads.
3. Improved Ratings and Reviews: We implemented a feedback loop for a food delivery service’s app, encouraging satisfied customers to leave positive reviews, which significantly improved the app’s ratings.
4. Localizing App Listings: For a gaming enterprise, we localized their app listings in different languages, which not only increased downloads in non-English speaking countries but also boosted engagement.
5. Retention Strategies: We fine-tuned in-app user experience based on user data analytics for a retail store’s app, which increased user retention by 40%.
ASO helps enterprises to get their apps noticed in a crowded marketplace, increase organic downloads, and engage and retain users effectively.