When weighing up their options, customers are going to continually be searching for why your brand should be their top choice. The digital era has made it possible for much more information to be consumed. Instead of blinding being sold by some convincing ad copy, customers are constantly checking other options and requesting online quotes before making even the smallest of purchases, let alone an insurance policy. Roughly three quarters of customers conduct their research via the web, and almost all millennials use it as their sole source of information. The hard truth is that if you can’t cater to this portion of customers, you’re going to be losing out on countless leads to your competitors. The crux of any successful digital marketing campaign for the insurance industry is reaching your customers in the right places at the right time. Whether that means compelling website content, persuasive social media content or even just a well-timed email, we offer comprehensive SEO services for insurance companies across Hong Kong.
People will naturally view insurance companies with scepticism. Before a proper and noticeable increase in conversions and sales can take place, you’ll need to establish a good reputation for your brand. In the modern era, having a nicely designed, intuitive and helpful website works wonders when it comes to earning the trust of potential customers. But it isn’t just about having a good website – especially if nobody gets to see it because of bad SEO, for example. Employing a well-planned digital marketing strategy is one of the ways you can take your insurance company straight to the top of sales.
Modern day customers are a difficult bunch to sell to. They won’t just get convinced by an advertisement they see on the street, plastered on a bus or handed to them in a leaflet. They’ll be scrutinizing various competitors weighing up their options before locking down on a brand. And all this will likely be done online through a search engine like Google. Whether its reading reviews online, browsing service pages, effective advertising or more, setting out a solid digital marketing plan for your insurance company will work wonders.
Doing all this takes hark work and experience. By partnering with First Page in Hong Kong we’ll guarantee you can cater towards your chosen demographic, find more customers and hit your goals in a matter of months. Spend less time on working out a new SEO and online advertising strategy for your company and focus on providing the best insurance service you can. As a leading digital marketing agency in Hong Kong, we’ll be with you every step of the way no matter what insurance industry you’re in – whether its medical, life, car or anything else. Contact First Page today and learn more about our SEO and online advertising services for insurance companies.
Digital marketing for the insurance companies offers an answer to one of the biggest problems the industry faces in the modern world. The internet has changed the way people find and research their insurance policies. An effective SEO campaign and related services is essential for insurance companies to break through the competition and allow as many potential customers as possible to find you. Customers need to know what you can offer and how it’s different and better from your competitors. Only once you have both a visible and convincing online presence will you start to see more leads coming through.