SERP rankings are assigned based on a number of both on-site and off-site factors. The on-site involves the design of a site, including content links, backlinks, content on the page and title tags. The off-site includes backlinks from external sites, including reviews, social media, online directories, citations, blogs and other unaffiliated sources.
more leads, better
conversion rates, and higher sales
What can’t be seen by the end user is every bit as important as what can. Behind the scenes, pages must be indexed correctly and any issues with canonicalization need to be rectified. A well-structured sitemap will direct the search engine bots through your website with greater efficiency, ensuring it can read it accurately. By making sure these small things are in place, you will experience a big difference in your end results.
A comprehensive backlink structure is vital for improving the credibility of your website. Search engines consider these to be a sign of authority, giving higher SERP rankings to sites considered informative and current.
Maintaining an active presence on social media outlets, such as Facebook, Twitter, LinkedIn and more, will convince search engines that your site is relevant. By giving the impression of being up-to-date, your SERP rankings will improve due to the search engine’s desire to reward dynamic websites.