Use community management to skyrocket your sales!

Use community management to skyrocket your sales!

Use community management to skyrocket your sales!

Professional community management is your key to success to make sure your followers will become advocates for your brand. Not only that! Social media community management is critical to get the most out of your social media marketing. In today’s world of over-saturated content on social media, you will make be sure to stand out of the crowd with our best-in-class professional community management.

Our professional community management, driven by Hong Kong’s leading digital marketing professionals, can make a crucial difference. Through our strategic and responsive community management, we’ll help you increase your brand awareness, increase your inbound traffic, boost your conversion rates, and ensure higher customer satisfaction.

  • Don’t miss out on the benefits of First Page Digital’s community management services:
  • Stay up to date with your customer base
  • Expand on your prospective target audience
  • Turn your client base into a passive marketing opportunity
  • Access social influencer marketing opportunities and network and partner with relevant brands
  • Immediately address complaints and turn them into a chance for improvement and trust-building
  • Establish a reputation for being customer-focused and reliable

Not having the best relationship with your customers?

Not having the best relationship with your customers?

Not having the best relationship with your customers?

Investing in a holistic social media strategy and community management plan is a must if you want to maximize your investment in social media. No matter how you look at it, All businesses rely on their relationship with their customers, both existing and new.

At First Page Digital, our community management experts will work with you to mold your brand’s audience relationships by seizing opportunities to interact with your community in fresh and innovative ways. We will provide your followers with the same amount of attention you would and get the right balance between retaining clients and drawing in new ones. Plus, we’ll also drill down to the heart of your business to find highlight points that we’ll use to develop your brand’s exposure and authority.

If you haven’t invested in social media for your overall digital marketing strategy, then you’re missing out on significant audience growth and sales opportunities. At First Page Digital, we won’t just create a social media strategy and leave you to deal with the rest. Instead, we’ll help you every step of the way. From auditing your business and client base to crafting a cutting-edge plan of action to closely monitoring your results and engaging customers in public conversations that add value to both your business and your community, we’ll get the best results for your time and budget through our step-by-step approach. We provide social media and community management services for a range of mainstream and niche social media channels.

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You can achieve greatness on all major social platforms

Social media community management is the workflow or process on how your brand engages with its audience on social media. This community management would most certainly cover all your brand’s social media profiles. Your community management could also include monitoring social profiles such as influencers, for example.

With social media alive with posts, shares, and likes plus commentary, effective community management often requires social media marketing tools. These tools allow community managers to easily view, organize, and prioritize all incoming communications and conversations happening around your brand. Community management on social media starts at the very start of the customer journey. The start of the journey is when the brand and customer relationship is established.

Yes, for sure. When it comes to community management services, you have two options. You can handle it yourself (or in-house) or outsource them to a digital agency. While there are some pros to keeping your community management in-house, it can become very time intensive. This is why most businesses prefer to outsource their social media ads to a talented and experienced agency.

Hiring an agency means hiring professionals that are available to start working for you right away. In contrast, hiring in-house can take months, if not years, and even then, there’s no guarantee that your employees will stick around for the long term. Salaries for this type of talent do not come cheaply, and you’ll need at least 1-2 people in the team to successfully manage a community 24/7.

All businesses need a positive social media presence. Social media is an essential piece of your business marketing strategy. Social media, on its own, is not enough to drive business growth. Social media with community management will drive positive sentiment of your brand with your customers, increase awareness about your brand and its products, and boost your leads and sales. We are great at making this happen for our clients, and we’d be more than happy to make this happen for you.

To remind you, more than three billion people worldwide are using social media every month. Users and engagement on major platforms just keep increasing. If you and your brand are not managing your followers in an engaging community, you are missing out on immense business growth potential from your followers. Getting your social media community to work for your business and add to the bottom line will present some challenges. Most successful brands use community management in this extremely noisy and crowded space. How to keep up and stay ahead of the competition, I hear you ask? Not to fear, reach out to our digital strategists, who can help you manage your social media community successfully.

There are no hard or set rules for how much budget to allocate on social media management. What we can tell you is that there are some general guidelines and benchmarks backed by surveys and research. As social media is generally seen as part of marketing, a recent 2021 CMO Survey noted that the percentage of marketing budget businesses allocate to social media is as follows, B2B Product: 14.7%, B2B Services: 18.3%, B2C Product: 21.8%, and B2C Services: 18.7%.

This report also noted that marketing budgets allocated to social media could vary by sector: Consumer services: 28.5%, Communications and media: 25.6%, and Banking and finance: 11.7%. We highly recommend that you use these averages as benchmarks. Remember to tailor your overall social media spend for social media management and marketing. It can be further refined (and should be) around your goals and resources.

Hiring an agency for your community management may be a huge task, but we’ll try and make it as simple for you as possible. You need to look for three things – experience, reputation, and integration. For experience, be sure to check out the agency’s website. Do they have content about social media and social media community management? Do they advertise their community management services? From there, check on the agency’s reputation, which you can do by looking on Google Reviews. If they have a lot of great reviews, it probably means that they take care of their clients, and they know how to drive results. Here at First Page, we have a perfect 5-star rating from over 150 reviews.

Finally, you want to reach out to the agency and ask them about their process. How well do they integrate their agency with your business? Do they adopt your KPIs as their own? Do they take the time to understand your industry, niche, and business model? It’s better to work with an agency that adopts your business as its own and integrates a holistic social media strategy set up for success.

Social media community management 101

We consider that social media community management involves the following four main activities. The first is engagement. It is important to proactively engage in comments and keep conversations alive with current and prospective customers. Engagement should also apply to influencers. Monitoring comes second. With monitoring, you listen to conversations about and/or relating to your brand.

Moderating is the next crucial part of community management. This involves removing or handling harmful comments and conversations about your brand. Moderating also can include responding to negative comments and complaints. Lastly, tracking is an essential activity that a brand cannot do without. With tracking, a brand will be monitoring and analyzing keywords used in conversations relating to your brand, as well as audience sentiment. Doing so will ensure that you preempt opportunities for engagement with your followers.

Happy and well-looked after customers are the secret sauce that many small and larger businesses are super successful, and it’s easy to see why. There are billions of users on Social media platforms like Meta, Twitter, Pinterest, and Instagram. Trying to manage to create a cohesive social media presence that allows businesses to reach customers is critical.

There are many tools businesses can use to manage their social communities, but you can also use just one tool to manage all your accounts. This will save you the time and energy to log into multiple social media accounts, check for comments, and monitor them as needed throughout the day. Some great tools for this purpose are: Sprout Social, Hootsuite, Zoho, and Buffer. If you or your marketing team need some advice on selecting a tool, reach out to one of our highly experienced digital strategists. We’ll be more than happy to help!

The goals you set for your social media strategy will dictate the metrics you choose. For each goal you set, you need a related metric. This will help you determine if your social media strategy is on track. You cannot go without social media metrics. This is so true for social media community management. These metrics keep you aware of general social profile and brand health. What metrics to track, then? Say your social media goal is to increase conversions from those who visit your site via social media posts. To measure this, you can look at the social traffic and conversion rate metric from those posts in your web analytics.
One commonly looked at metric is engagement rate. This tracks how actively involved with your content your audience is. Consumers engage with brands’ content through interactions such as “likes,” comments, and social sharing. Good engagement rates will indicate audience health, meaning that your audience is responsive and real. Another good metric to look at is sentiment. Using sentiment analysis tools allows you to evaluate the attitudes of your target consumers—attitudes that can make or break your brand’s reputation.

If you are looking for some great learning resources, we would like to point you to our extensive list of resources on our blog. You will find useful resources for social media and many other topics on digital marketing.

Here is another great resource called the Social Media Examiner. The Examiner is one of the top social media blogs globally. Its blog posts are filled with super valuable tips. If we had to pick just one social media blog for you to follow, this is the one we would choose.

Yes, for sure. When it comes to community management, freelancers can be an option. We need to remind you that a freelancer is a single person who more than likely will not have the same resources as a digital agency. This is why most businesses prefer to outsource their social media ads to a talented and experienced agency instead of a freelancer.

Using a freelancer can be cheaper at first. However, if a single freelancer is juggling a few or more clients at the same time can be risky for most businesses. Many freelancers may not be able to access the vast amount of client experience that an agency would possess. So, if you want to invest wisely in community management, ensure that you are getting access to experienced and well-versed community managers. This is more than possible with an experienced agency like First Page.

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