How SXO Helps Small Businesses
Search Experience Optimization (SXO) combines SEO with improved user experience, focusing on converting visitors into customers. Here’s how it aids small businesses.
1. Improved User Experience: For an internatioanl recruiting firm, we optimized their site navigation and design. This made it easier for job-seekers to locate jobs, and employers to submit job vacancies, resulting in increased activity for both party’s search intent.
2. Increased Engagement: We optimized a fitness blog’s content to be more engaging and useful. This led to longer visit durations and higher subscription rates.
3. Conversion Rate Optimization: For an online clothing store, we implemented clear call-to-actions and simplified their checkout process. This significantly increased their conversion rate and overall sales.
4. Personalized Experiences: We helped a small catering business incorporate a chatbot for personalized meal recommendations. This led to improved customer satisfaction and repeat orders.
5. Better Rankings: A local mechanic’s website started ranking higher in search results after we improved their site speed and mobile optimization, leading to more appointments booked.
How CRO Helps Small Businesses
Conversion Rate Optimization (CRO) is a critical strategy that enhances the effectiveness of a website in converting visitors into customers.
1. Improved Conversions: For a local florist, we simplified their order process and added high-quality images, which increased their online orders by 30%.
2. Better ROI: After optimizing the landing page for an online tutoring service with clear call-to-actions and persuasive testimonials, the click-through rate increased, yielding a higher return on ad spend.
3. Increased Customer Engagement: We added interactive elements and a live chat feature to a small restaurant’s website. This led to a higher engagement rate and more reservations.
4. Reduced Cart Abandonment: For an e-commerce store, we streamlined the checkout process and introduced a one-click purchase option. Cart abandonment rates dropped significantly, and sales increased.
5. Enhanced User Experience: We worked with a local gym to optimize their website with easy navigation and a clear value proposition. Membership sign-ups saw a substantial rise.
How ASO Helps Small Businesses
App Store Optimization (ASO) is vital for small businesses that rely on their mobile apps. It improves app visibility and increases downloads. Here’s how ASO has helped our clients:
1. Increased Visibility: For a local real-estate company, we optimized their app store listing with relevant keywords, leading to a 19% increase in visibility and downloads.
2. Higher Conversion Rates: We enhanced an e-commerce app’s store page with attractive screenshots and clear descriptions. This led to a 30% increase in download rates.
3. Improved Ratings and Reviews: After implementing a prompt for a fitness app asking satisfied users for reviews, their app store rating improved significantly, leading to more downloads.
4. Cost-Effective User Acquisition: For a startup’s budgeting app, we performed ASO, resulting in higher organic downloads and reducing the need for expensive paid promotions.
5. Localized Success: A language learning app we worked with became popular in Chinese speaking markets after we localized their app store listing.