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Yes, alt text is important for SEO. Alt text is short for “alternative text” and this is what describes an image to Google. Not only does it help with SEO, but Google can also crawl your images and index them appropriately into categories for image search results. Additionally, alt text is critical for web accessibility for the visually impaired. Visually impaired users utilize screen readers, so the alt text describes the images for them. Lastly, if for some reason the image does not load on the page, the alt text will show.

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