What is Digital Marketing for Educational Institutes?
How Does Digital Marketing Help Educational Institutes?
AwarenessWith SEO, schools can rank their keywords on Google's #1 page, building brand awareness, focussing their target audience and increasing organic traffic in the process.
ConsiderationWith PPC, schools gain immediate ROI through bidding the most relevant and cost beneficial keywords.
Conversion With CRO & UIUX, schools can optimize their user experience based on data analysis, heatmaps and A/B testings, thus enhancing both SEO & PPC conversions.
LoyaltyWith Content Writing, schools can recurringly write insightful educational content, enhancing their expertise, experience, authoratativeness & trustworthiness.
First Page Educational Client Case Study
We implemented a strategic restructuring of our marketing campaigns, adopting a phased approach to enhance manageability. In an effort to broaden our spectrum of conversion signals, we incorporated upper-funnel conversions into our strategy, acknowledging the importance of early customer engagement. Additionally, we introduced a hierarchy of conversion values as well as migrated our campaign focus towards value-based bidding. We also sustained an enhanced remarketing pool leveraging GDN, Meta & Discovery. The results were so great that we had to change campaign objectives because we filled up all their student slots!