WHY MARKETERS NEED TO TAKE ADVANTAGE OF TECH ADVANCES
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WHY MARKETERS NEED TO TAKE ADVANTAGE OF TECH ADVANCES

We are living in a period of change. Digital technological advancements are changing the way content is being created, distributed… Read More

The 5 Biggest Digital Marketing Myths
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The 5 Biggest Digital Marketing Myths

From far away, digital marketing seems like a simple concept. However, the closer you walk towards it, the more… Read More

Why Google’s Logo Change Makes Sense
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Why Google’s Logo Change Makes Sense

Google introduced a new logo two days ago, giving offices worldwide a new water-cooler topic. Some people think the alteration… Read More

HE SAID, SHE SAID: THE POWER OF SOCIAL MEDIA IN THE WORD-OF-MOUTH PHASE
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HE SAID, SHE SAID: THE POWER OF SOCIAL MEDIA IN THE WORD-OF-MOUTH PHASE

Word-of-mouth is a powerful force. Combined with the influences of social media’s virality, the net is quick to boost what… Read More

The Week that Was
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The Week that Was

It’s been a busy week in the wonderful world of digital marketing; let’s recap. And on the third day Dre… Read More

Why Real-Time Marketing Isn’t Going Anywhere
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Why Real-Time Marketing Isn’t Going Anywhere

Real-time marketing has been a buzz word for a few years now, but what is it, exactly? Why should you… Read More

Colour and web design
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Colour and web design

Colour and web design An understanding of colour psychology can significantly improve your website’s conversion rate. Different colours can evoke… Read More

The evolution of PPC: Traditional and modern techniques for the Hong Kong market
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The evolution of PPC: Traditional and modern techniques for the Hong Kong market

Pay-per-click marketing is evolving as technology and drives changes in user behaviour. Hong Kong, is at the leading edge of… Read More

Integrating PR and SEO. A natural, yet undervalued co-existence
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Integrating PR and SEO. A natural, yet undervalued co-existence

Pandas, dinosaurs and rodents The latest Google Panda algorithm update is the latest in the line to reward rankings… Read More

Asia-Pacific’s Economic Future to Be Driven by Digital Deals
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Asia-Pacific’s Economic Future to Be Driven by Digital Deals

APEC* celebrated its 25th anniversary in 2014, and with economic confidence growing, the future of the region looks positive. Studies… Read More

International SEO campaigns in multiple languages. How does it work?
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International SEO campaigns in multiple languages. How does it work?

The time for international campaigns is now Remember the term ‘globalisation’? It was a buzz word before the term… Read More

Tips for Chinese market entry online
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Tips for Chinese market entry online

“If there are virtual riches in China, Baidu is a rocky port”. First Page, Hong Kong’s top-rated SEO company,… Read More

SEO: Should I run my campaign in-house or outsource to professionals?
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SEO: Should I run my campaign in-house or outsource to professionals?

It’s a happy puzzle. Straight off the bat, if you are posing this question, it means that you have taken… Read More

Should I use Google Ads or Facebook Ads? – Answered.
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Should I use Google Ads or Facebook Ads? – Answered.

Get more bang for your buck Forget Mayweather-Pacquiao, the real fight of the century is between Google and Facebook for… Read More

Customer Service in the Digital Age
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Customer Service in the Digital Age

Beta testing for customer service It’s a brave new world, well in some cases, it’s not so brave. The internet… Read More

How to make ‘mobilegeddon’ work for you in Hong Kong
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How to make ‘mobilegeddon’ work for you in Hong Kong

Hong Kong is seen as the perfect example as to why Google has shaken-up search rankings, giving preference to “mobile-friendly”… Read More

BECOME A BOLDER BRAND
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BECOME A BOLDER BRAND

You love your business, but that doesn’t necessarily make it an easy story to tell. Good branding is both an… Read More

BUSINESS OPPORTUNITY INTUITION
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BUSINESS OPPORTUNITY INTUITION

“The future is already here — it’s just not very evenly distributed” William Gibson, Canadian-American science fiction writer. A business… Read More

A SOCIAL CITY
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A SOCIAL CITY

With a reputation as the home of big business, banking and property conglomerates, the people of Hong Kong are known… Read More

HONG KONG: THE ENTREPRENEUR CAPITAL
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HONG KONG: THE ENTREPRENEUR CAPITAL

Hong Kong is calling. Alive with start-up hotspots, technological advances and a razor-sharp business acuity, Hong Kong is a formidable… Read More

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