How to Hire a Content Agency? 5 Questions to Ask First!

Want to hire a content agency? Is your business online? If you lack a solid online presence, you’re missing out on significant opportunities for exposure and growth. Being online is the way to get the word out about your business.

As such, content agencies make it a point to make content that is not only engaging or entertaining. They ensure content that is also insightful that potential customers would appreciate. These agencies should also give special attention to SEO (Search Engine Optimisation). Content agencies should know that effective SEO practices increase one’s chances of being found online. Moreover, leading to increased business exposure. In this post, we suggest five questions you should ask your potential content agency partner beforehand.

Hire a content agency for blog content.
Blog content can be produced by a content agency

The 5 questions to ask when you hire a content agency:

1. Do you help with SEO? (You are about to hire a content agency, right)

As we mentioned, SEO stands for Search Engine Optimisation. It is the process by which your site’s “ranking” is improved. This process can include ensuring your site’s speed is up to speed. Also, the process will ensure your content contains the appropriate number of relevant keywords. When you talk with your prospective content agency find out more about their SEO skills. You should ask how they make unique content that is seen favorably by Google.

Here are some examples:

  • Can you give me some examples of keywords you will use? And the search volume for each one?
  • In what way will your content be structured?
  • Will you also make it a point to optimize titles and meta descriptions?

Since it’s not just about making sure that people who search for your keywords actually end up on your website. Google will check your site’s loading speed as well. Think about it – how often do you stick around on a website that takes forever to load? Exactly. Ensure that the agency you want to work with takes this into account, too!

2. In what ways will you help my business? (Think about quality content when you hire a content agency.)

Content is king – especially online. But even more so, it’s truly quality content – whether it’s blog posts or social media presences – content that makes the biggest difference in enticing new customers. Things like invisible text and keyword stuffing just don’t cut it anymore, so avoid agencies that focus on just those things. Content that is relevant, readable, and well-researched is where it’s at.

Just as well, it’s always important to make sure written content has consistent word order changes, uses synonyms, and is free of any major errors. Let’s look at just a few examples any competent content agency can create:

  • Blog posts
  • Webpage content
  • Emails
  • Website squeeze pages
  • Infographics
  • Video and image galleries

Since they are experts in what they do, content agencies stay in touch with the most up-to-date trends that their clients can take advantage of. This allows you to gain access to perspectives and fresh ideas that you or your team may have never considered when it comes to marketing online.

To summarize, by taking part in a content agency’s services, you’ll get your company’s SEO rankings and overall productivity to increase through stellar content and marketing techniques, which will get you more customers. When thinking to hire a content agency, we stress that they should know SEO.

3. What kind of results we will see? (Think of the impact you will get.)

Upon hiring a content marketing agency, you should expect to see at least an increase in your business’s online presence and exposure. By appearing on “page one” (or close to it) on Google’s SERPs (search engine results pages), you’ll see a greater amount of traffic to your websites. What elevates a truly competent content agency above the rest is that they only provide content of the utmost quality.

Keep in mind that engaging content, SEO improvement, and all the marketing campaigns in the world don’t work instantaneously. However, given time and the chance to consistently build relationships with your potential clients based on trust via awesome content, you’ll begin to see results.

4. How will you inform me of the results? (Get an idea of the reports you need.)

A content agency that uses the correct tools to translate performance data and then communicate such data to their clients is one worth seriously considering. Make sure to inquire with your potential content agency about what tools they may use to do so and how they work.

The best tools aren’t always necessarily the most expensive ones. Instead, it’s the tools that most seamlessly report on processes and give you a better understanding of what’s going on with your business’s marketing plans in conjunction with your marketing agency.

5. What kind of industries do you write about? (Think about your niche.)

Most content marketing agencies don’t work with just one type of business. This means that their writers are adaptable and able to internalize difficult concepts, break them down, and rehash them into simple blogs and posts for their ideal audience. Content agencies that have done a decent job of this will have at least some testimonials ready to show you, and you can view the results of their work for yourself.

However, it is important to check what sort of fields a content agency may focus on. General writing on more open subjects can be accomplished with some simple research, but other, more in-depth projects will require special attention.

Research projects, white papers, or similar such work – you’ll need to know with some certainty that the content agency you’re talking to can return the exact type of writing you require.

Unsure of who to go to? First Page Digital Hong Kong is your best bet.

Hire a content agency for social media.
Hire a content agency for social media.

Hire a content agency in Hong Kong: Working with First Page Digital

Regarding content marketing strategies, we are the premier agency in Hong Kong. With our company, we can develop an effective plan together that builds your company’s message and delivers you results with no nonsense.

We constantly make sure that your marketing efforts with us get the most engagement with the least cost from start to finish.

Ready to boost your brand’s reputation and get more leads and sales?

By working with us, you’ll get inspirational content for your audience that will bring you more traffic, educate your audience, and convince them you’re worth doing business with.

Don’t just hire any company! Contact us today as we’re truly invested in you and your goals.