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Ad Rank is a value that is used to determine where your advertisement will be placed on Google search results pages.

While it is true that if you bid higher you will be able to rank higher, it is not the sole factor. Google also takes into consideration your ad quality (which includes metrics like expected CTR, ad relevance and landing page experience), competitiveness, context (which includes the searcher’s location, device, time, and more), expected impact and maximum bid amounts.

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