On Cloud 9: The Best Ways to Boost Your Instagram Profile
Instagram has established itself as a behemoth among the plethora of social media platforms available today. With an eye-popping 500 million daily users and over 80% of people following a business account, incorporating Instagram into your social media marketing plan is crucial and a no-brainer when it comes to effective methods to maximize leads and revenue.
Gaining followers and stamping your authority as an industry-leader on Instagram is no easy feat, but in this article, you will be equipped with all the pieces needed to optimize your Instagram profile and communicate what your business is, while also attracting prospective leads and transforming followers into paying customers.
Table of contents
- What you need to create an effective Instagram profile
- 1. A public (rather than private) profile
- 2. A searchable and memorable username
- 3. A business name that is easy to find
- 4. A profile photo that emphasizes your brand
- 5. Write a clear and informative bio
- 6. Include a link in your bio and a CTA
- 7. Enable notifications
- 8. Posts of excellent quality
- 9. Post consistently and regularly
- The road to Insta-nt success
What you need to create an effective Instagram profile
1. A public (rather than private) profile
Your Instagram account is set to public by default, which means that everybody around the globe can see your profile and posts.
If you’re building an Instagram profile for business, you want everybody to view your posts and follow your brand. So, it is essential to keep your profile public rather than private.
To make your profile visible to the public, ensure “Private Account” is switched off under “Options” (the gear button on iOS or three dots on Android).
2. A searchable and memorable username
You want your username to be relevant to your business and what you do, so choose wisely! The decision you make will be an important one as it could make it easier for people to find you and ensure your account appears when someone searches for an account related to the industry you specialize in.
For example, if you are an SEO expert, your username could be something like ‘NickBellSEO’.
To change your username, go to your profile page and select the “Edit Profile” button to the right of your profile photo.
3. A business name that is easy to find
Since the name section is searchable, it is vital to include your complete business name or a word related directly to what you do so people can easily find you and know your specialty. For example, coaches will have coach in their name.
4. A profile photo that emphasizes your brand
Your profile photo is a key asset of your Instagram profile and should be instantly recognizable, professional and consistent with your other social media accounts.
One of the best ways to keep this consistency is to use your corporate logo.
When you post a profile photo to Instagram, it automatically crops it (110 pixels in diameter).
You’ll have to crop your photo into a circle in the app, and you should submit a square image with your logo in the middle, positioned so that you can cut off the photo’s edges without any issues.
Please note that Instagram’s minimum profile image size is 110 × 110 pixels, making it a perfect square.
5. Write a clear and informative bio
Your “bio” (i.e., the description at the top of your profile) is one of the first things people will read on your profile.
You have a maximum of 150 characters to stand out and tell people what your business is about and why they should follow your account. Include who you are and what you do, while throwing in a pinch of personality for good measure.
Make sure it is clear, succinct, and contains a call to action (CTA) asking people to click on your link in bio.
See the following example:
Lorna Jane (LornaJaneactivewear): “Empowering you to live a life you love through Active Living™ 💗Tag @lornajaneactive for a chance to be featured”
6. Include a link in your bio and a CTA
One of the most common complaints about Instagram, particularly among businesses, is that you only get ONE link in your bio.
It’s quite frustrating…
This is why it is imperative for you to include a link to your company’s website in your Instagram profile, along with a catchy call to action.
Think about it this way – is there a clever method to encourage people to click on your bio link? In individual photo captions, have you ever noticed the term “Link in bio”? Assuming you have, it’s basically an attempt to get you to click the link in their bio to go to their website.
Users will be more engaged if you update that URL often, whereby it connects to your most recent blog post, YouTube video, products, or promotion. For example, if you are holding a contest or trying to grow your blog’s subscriber base, you should modify the URL and then submit a photo with the new link included in the caption in your story.
To update your bio’s link, click “Edit Profile” on your profile page. After that, type the URL you want into the URL field.
How to add multiple links to your IG bio
If you want to take your IG bio a step further there are software options that allow you to add MULTIPLE links to your bio.
We recommend using linkin.bio from Later. This software allows you to create a menu of links accessible right from your IG bio. Like this…
Some other options to Linkin.bio are LinkTree, Lnk.Bio, and Tap.Bio. All of them are affordable, super easy to use, and allow you to have multiple (beautiful) links directly in your IG profile.
7. Enable notifications
Check your “Options” settings to enable notifications so you can see when others share or comment on your posts. This will allow you to interact with your followers and see which of them are the most active.
To activate alerts, follow these steps:
- Select “Push Notification Settings” from the “Options” menu
- For each category, choose “From Everyone.” (Except “Friends on Instagram,” which sends a friend request to your Facebook friends who have Instagram, and “Instagram Direct Requests,” which accepts photographs posted from individual accounts)
8. Posts of excellent quality
An optimized Instagram profile relies heavily on high-quality images and the value delivered through its posts. People will almost certainly look through the first ten or so photos in your feed when they visit your profile. You might be able to get away with a few poor posts on Twitter, but you definitely don’t want lousy pictures on your Instagram account as it is literally the be-all and end-all to gaining followers and ensuring your business thrives on the social media platform.
So, when it comes to Instagram photos, always keep this in mind: if you don’t have anything nice to share or want to publish a post without an objective, don’t do it!
A great Instagram photo combines great photography, well-framed and shot photos, and excellent editing to ensure it connects with others and serves a purpose.
To publish photos that will make people sit up and take notice of you, it is necessary to do the following:
1. Choose a topic that is both interesting and relevant
Always have your target audience in mind when taking and posting a photo. Ask yourself, what might pique their attention in a photograph and how can you convert followers into buyers of your products or services.
Let’s look at Coca-Cola as an example. They target young people that enjoy having fun and are outgoing. That’s why they share photos of young people chilling together with Cokes in their hands or use themes related to different holidays to get their message across.
2. A well-framed photograph
This may seem like a frustratingly tough step, but don’t worry, you don’t need to be a professional photographer to produce superb Instagram photos.
All you need to do is spend some time learning the most refined techniques, such as setting up your pictures, finding intriguing angles, and utilizing symmetry, patterns, “leading lines,” and other elements. All of this can be done on your phone, so there’s no need to stress out!
3. Excellent editing
Instagram offers some rudimentary editing tools, but they’re frequently insufficient to transform your photo into something genuinely spectacular. Before you access your photos on Instagram for the first time, you should run them through at least one or two different photo editing apps on your phone.
Relax and take a deep breath because altering photographs isn’t tricky if you’ve downloaded the proper apps. All it takes is a little practice and patience. Believe me when I say it’s worth it!
For a step-by-step guide on editing your Instagram photographs, start with this blog post. It will provide you with an in-depth insight on how to use Instagram’s most incredible editing features and recommend two or three photo-editing applications to help take your images from ordinary to outstanding.
9. Post consistently and regularly
In order for your Instagram strategy to work, you need to be active on the platform. Focus on creating high-quality content on a consistent basis and posting photos that really resonate with your target audience.
You don’t need to go as far as posting multiple times a day, but finding some sort of consistency is key to your success.
You might be wondering, when is the ideal moment to publish anything to Instagram? Since the widely-used social media platform is essentially a mobile app, users are on it at all hours of the day, even though data suggests that many people engage with content more during off-work hours.
Mondays and Thursdays are the best days to post on Instagram, except 3:00–4:00 p.m. for your target audience’s time zone. (The best for a US audience is to mix Eastern and Central time zones, as they account for about 80% of the country’s population).
Use whichever time zones your target audience utilizes if they are situated outside of the United States.
However, you should test these and try posting at different times to determine what works best for your account and target audience.
The road to Insta-nt success
Your Instagram profile is a reflection of yourself and your business, so make sure it is instantly identifiable and reflects your company’s mission and image to a tee. Perfection is a necessity as every user who views your Instagram page and profile is likely drawn to the username you use and the photos you post.
This is why it is of the utmost importance that you have a clear bio with a captivating call to action to your website. In addition to this, you must have your strategy nailed down when it comes to posting consistently so that you provide valuable and top-quality content to your desired target audience.
Remember, the primary goal of Instagram is to share and discover the very best images and photos. However, it is also important to note that the platform revolves around building a community and loyal fan base. Actively search for people involved in your niche and interact with them once you follow them as they could be potential clients down the line.
Now that you have all the knowledge required to boost your Instagram profile, it’s time to walk the walk before you can legitimately talk the talk!