Can Your Content Marketing Strategy Win Customers?
Most people know that when it comes to SEO, content is king. You’re most likely aware of the fact that content marketing can result in some huge profits for your business. As one example, conversion rates are six times higher for companies and brands using content marketing than those that aren’t. But why exactly is content marketing so effective? How do you successfully incorporate content marketing tactics into your digital strategy?
Giving value to consumers means that they will want to come back to your brand. Time and time again they will return because they trust your brand, service, or product. When you narrow it down, content marketing is all about relationship-building. It’s about establishing trust and focusing on the customer’s needs, which in turn creates brand loyalty.
Content marketing gets three times the leads per dollar spent on pay-per-click advertising. When you compare the two side-by-side, content marketing has lower upfront costs. It also has more effective long-term benefits than paid search. Paid search requires a constant cash flow to keep the leads coming in. When done right, content marketing is fantastic for generating organic traffic. This organic traffic will continue paying off for your business in the long haul.
Are you interested in trying out content marketing, or doing an overhaul of your current strategy? Here, we’ll outline the best tips for tightening up your content marketing tactics! You will start seeing the returns every marketer dreams of.
Table of contents
How important is it to set goals?
It is so important to set goals! Over half of B2B marketers say they are unclear on what content marketing success or effectiveness looks like. This is because many content marketers don’t establish a plan prior to kicking off their marketing campaigns. After all, how can you know if you’re succeeding when you have nothing to measure your success by?
Before you begin to produce content, establish what goals you wish to achieve by implementing a content strategy. To give you some direction, the top goals for B2B marketers using content marketing are lead generation (80%), brand awareness (79%), and engagement (71%).
Here are some key points:
- Target existing customers and customers on the market
- Look at competitors’ marketing methods
- Explain the reasons why customers should choose your products or services instead of competitors’
- Understand the experience that target customers desire
- Highlight the uniqueness of your brand
Some metrics to measure your goals can include website traffic, sales lead quality, higher conversion rates, and sales. Keeping track of these metrics and sticking to a content plan takes away the temptation to “wing it”. When you have a plan, you can employ actionable concepts that really do work.
Consider how you will document your strategy and what processes you will use to achieve your goals. Once you’ve done this, congratulations. You’ve taken the first vital step to a successful content marketing strategy.
Are you solving your customers’ problems?
As well as being creative and open to trying new things, a great digital marketer knows how to problem-solve. When it comes to content marketing, it’s essential to develop a solid understanding of your customer’s pain points. This is where you ask yourself two vital questions:
- What is my customer’s problem?
- How can my brand solve their problem?
Content marketing is all about creating content that solves the same problems as your company’s products or services. Today’s consumers will no longer be swayed by a neon sticker that proclaims your product is the best. You need to provide proof of your company’s value by offering solutions.
Your content should offer your potential customers ways to live better, work better, sleep better, eat better… You get the point. Take HubSpot as an example. Every marketer knows of them as the company that sells cutting-edge inbound marketing and sales software. However, their website is also packed to the brim with valuable content. This content includes eBooks, marketing kits, blogs, user guides, webinars, and online courses on inbound marketing.
What should you be measuring and updating?
With a new technique or channel in your content marketing strategy, ensure to keep track of how it’s performing. Just because you read once that video is an effective digital marketing tactic, doesn’t mean it will work. Every audience is unique, and what works for one demographic may not be as effective for another.
Find the data in the metrics you established in Step #1 by regularly checking the analytics for each of your channels. Take the time to educate yourself on your target market. There’s no point in creating content if you don’t know exactly who it’s aimed at. You can create buyer personas. This can help you can pinpoint the exact audience you’re trying to capture. It can also narrow your targets down to what that market will find valuable.
Content marketing is a slow burn. It takes significant time to create valuable content, develop your brand’s voice and find topics that work with your audience.
Constantly iterate your content marketing tactics. You can do this through continual testing, measuring, and refining. In the end, you end up with a loyal customer base that keeps coming back. After all, it costs 5x more to attract a new customer than it does to retain an existing one! This is why content marketing is the best way of supercharging your business’ growth.
Should you be updating your content marketing tactics?
Yes, without a doubt you must update your content marketing tactics regularly! There are 70 million bloggers posting on different websites every month. What this means is that the audience continually has a huge amount of information brought to their plate. You need to regularly collect all the existing content and its data to understand the real-time situation of the uploaded content. Have a deep think about what types of content can attract your audience. What content can bring you the best result? What are the parts that need improvement?
To stand out from the era of information overload, you need to regularly update your content. Aside from posting new articles, you should make good use of existing content. You can do this by adding some attractive information for your readers into the originals.
What does digital media content marketing entail?
A tool used by businesses to educate, enlighten, or entertain clients or prospects is called content marketing. It does this by grabbing attention or inciting actions that lead to leads, sales, or customer advocacy. Consumers and potential customers use social media to interact with one another and occasionally with businesses.
What do marketers of content do?
An editorial calendar that a content marketer is in charge of may contain case studies, research, tweets, blogs, videos, white papers, checklists, infographics, emails, letters, webinars, presentations, site text, and a variety of other inventive forms of communication.
Is SEO a component of content marketing?
Content marketing assists you with search engine optimization in addition to fostering trust and a relationship with your audience (SEO). The creation of high-quality, user-focused content is crucial to SEO.
What distinguishes content marketing from digital marketing?
The distinction between content marketing and digital marketing is that the former refers to a specific method of leveraging content, whilst the latter is a blanket phrase for all forms of online advertising. By distributing knowledge and fostering trust, content marketing is effective.
Inspired to create some content right now? We hope you are!
Many digital marketing tactics can still be an effective part of your overall marketing strategy when planned carefully. But when used in combination with content marketing you can achieve the best results.
If you’re ready to use content marketing over the long haul, you will get an amazing return on investment. Content marketing is a low-cost marketing strategy that gives lasting power!
If you are a busy business owner or your marketing team is flat out to manage your content marketing, then check out our content marketing services. Alternatively, please get in touch for an obligation-free meeting.