eCommerce SEO Tips in Hong Kong: 5 Tips for your eCommerce Store

eCommerce in Hong Kong is huge! Many consumers in Hong Kong, like the rest of Greater China, love to shop online. Ensuring that you are prepared for SEO for your eCommerce website will make sure that your eCommerce store can drive revenue and outpace your competition. Here we will give you some excellent SEO eCommerce tips.

Did you know that the revenue of online marketplaces is projected to grow to US$38 billion in 2025— a staggering amount for eCommerce in Hong Kong? Fashion accounts for the largest percentage of eCommerce revenue in Hong Kong.

Many verticals are leveraging online marketplaces, such as Amazon and Alibaba. Many have thrived despite the economic uncertainty brought about by the COVID-19 pandemic. Make sure your brand does, too, and participate in this explosive eCommerce growth in Hong Kong.

While specialist marketplaces such as ASOS continue to invest in brand engagement strategies, large retailers with deep pockets can enter the field with the resources to steal your business long before consumers can even find your shop.

Are you eager to ensure that your products and services are visible to your valuable customers? What can you do to minimize cart abandonment rates?

We believe incorporating SEO into every step of your eCommerce business in Hong Kong may be the key to your success. These eCommerce SEO tips will get you killer sales in Hong Kong.

Table of contents

What are five quickfire eCommerce SEO tips you need to know?

1. Sell Yourself in Your Title

Potential customers are more likely to check out your website if you appear at the top of their search results on search engines. To improve your chances of making a sale, mention your unique selling proposition (USP) in your title.

If you sell computers, simply stating that “We sell computers” won’t catch the attention of your target consumers. On the other hand, if you state that you provide the best customer service for the lowest prices, you are giving your consumers a reason to choose you over your competitors. This would lead to more visits, clicks, and sales.

Offer a solution that meets their needs, and communicate that solution loud and clear. eCommerce in Hong Kong is super competitive. This is one tip that can help you beat the competition. You’ll see an increase in traffic to your website if you can narrow down your target audience – be it luxury brands or local SMEs.

2. Do Your Keyword Research

Being successful in eCommerce in Hong Kong relies on excellent keyword research. Before you launch a digital campaign or a product, you need to ensure that you have done your research—specifically, keyword research.

As fuel for the SEO engine, keywords that are meticulously chosen are the key to an eCommerce SEO strategy that commands results. Getting your target keywords right is one of the foundations of our eCommerce SEO tips.

While short, one-word target keywords are sufficient when building out your eCommerce SEO, take the time to research and develop long-tail keywords. This will make it much easier for your target consumers to find your products and services.

Google Trends - Ecommerce Shop Example
Google Trends – Ecommerce Shop Example of Keywords

Google Trends – Ecommerce Shop Example of Keywords

For example, instead of using “shoes” as your SEO keyword, consider adding descriptive words that supplement the basic keyword: “popular men’s urban tennis shoes for fashion”. The more specific keywords you apply to your product page SEO, the more likely it is for your online shop to skyrocket to the top of the results on search engines.

We also recommend including the location modifier in your keyword – such as, ‘tennis shoes Central,’ ‘eCommerce SEO services in Hong Kong, or ‘buy fresh vegetables in HK.’

Now that you know the importance of long-tail keywords, how do you find out which to use? We suggest reviewing the results on search engines of online marketplaces frequented by your target consumers.

For Hong Kong search engines, sites such as Taobao and HKTVmall are fantastic starting points if you are interested in conducting quality keyword research. Getting your keyword research right will really help with search engine optimization and drive organic search traffic to your eCommerce pages.

3. Improve Your Website’s Speed

A website that loads slowly is sure to turn away potential customers. In the age of high-speed connections, people simply are not likely to stick around and wait for your page to load. That’s why it is so important to ensure that your site loads quickly.

So, how can you go about this? The key is compression. Compress everything you can, and your page will load a lot faster. There are some incredible tools available that you can start implementing today that yield effective results.

Try to get your HTML files as small as you can. Images are another factor that can cause your page to be sluggish. Employ an image resize API to get those high-resolution pictures shrunk down. Many will retain the original image’s visual clarity while giving you a much smaller file to work with.

Pagespeed example - Optimize your load times

Pagespeed example – Optimize your load times

You may also want to look at the speeds you’re being provided by your website host. This can significantly impact your website speed, so it could be worth spending a bit extra on a high-quality host.

4. Make buying easy for on your Hong Kong eCommerce store

Did you know that one of the main reasons customers back out of sales is due to a convoluted buying process? Too many additional offers and requests can hurt your business. Streamline your checkout so that customers can quickly buy your product or service. This will be one way to beat your competition in eCommerce in Hong Kong.

The less hassle they are confronted with, the more likely you are to see sales go through. Ensure that your customers can clearly see what they have added to their cart, as well as a fast and easy way to get straight to checkout when they’re ready.

You can tell if your customers find your buying process difficult by looking at your abandoned cart rate. If it seems higher than it should be, your buying process could be to blame.

A great way to increase brand awareness is to provide internal links to other parts of your eCommerce site. This allows customers to see things they might normally miss during their first visit. You could even link them to other product pages.

When used correctly, internal links can help to boost website visitors traffic and sales. But it’s important that you don’t overdo it.

Have you ever visited a page that has links to nearly every other word? While it may seem beneficial to do this, too many links can overwhelm the customer, resulting in them going elsewhere to do business.

6. Get under the hood – Update your SEO schema and add structured data

If you want to succeed with an eCommerce website in Hong Kong, then you must update your SEO Schema and add structured data. When you are searching for a product or service online, are you more likely to click through to a site with reviews and stars, or one that has none?

That’s right – consumers are more likely to click on results on search engines that have a preview of “average reviews” or “stars” on their search description. The best way to ensure that your high product reviews appear on your website is through structured data.

Structured data sounds technical and complicated, but it is actually an easy way to ensure that your website is better understood by a search engine like Google.

With a simple bit of coding on your website, search engines can better search your pages and pull content reviews for searches. This will also help to improve the online shopping journey for your customers.

An easy way to get started is with a product such as Google’s Structured Data Mark-up Helper. Plugin the code, and your site’s product and services will look even more enticing with legitimate reviews!

Structured Data Helper - Google can help with eCommerce SEO tips

Structured Data Helper – Google

Final thoughts on eCommerce SEO tips

We want you to continue to rise in the ranks when it comes to eCommerce SEO in Hong Kong!

With a strong, SEO-backed digital marketing strategy, you can help your brand break through the online blockades created daily by mega-retailers who want to consume and snuff out smaller entities.

The good news? You don’t need to be a programming expert or business whiz to implement a great eCommerce SEO strategy. Let’s take a look at a few tried-and-true practices you can implement today to build a competitive advantage in the Hong Kong e-commerce market.

As you can see in the list of steps above, getting started with SEO optimization isn’t hard. Yet, so many Hong Kong companies lose out on valuable consumer revenue by leaving their online shops and digital presence lacking in SEO.

Right now, you can easily rise above the competition by simply implementing a couple of easy steps to help your site climb the ranks on search engines.

If you begin to optimize your SEO alongside a powerful content marketing strategy, your competitive edge will overcome even the big-box retailers when it comes to online shopping!

We invite you to learn more about how to improve your eCommerce revenue by contacting our team to find out more about our services.

eCommerce SEO tips FAQs

Is Google Analytics a good SEO tool for eCommerce websites?

All website owners should utilize Google Analytics, but anyone who runs an online business will find it very helpful. This is due to a unique feature of GA called E-commerce tracking, which enables you to keep track of all the crucial indicators about your online shop and the E-commerce industry as a whole. Using Google Analytics is a great eCommerce SEO tip to get you more traffic immediately.

How to fix duplicate content for Ecommerce SEO?

Use canonical tags to inform search engines that a certain piece of content is a copy of another page if you have two pages with duplicate content. By telling Google or any other search engine about your source, you will avoid any penalties. This is one of those important eCommerce SEO tips to remember. It will help optimize product pages that will not be penalized for having the same keywords. Website visitors will finally find your product pages, which is what we want as online retailers.

Is SEO important for eCommerce?

An essential requirement for e-commerce websites is SEO. In order for potential consumers to locate the things they want in the SERPs and pick your website to click on, your products must rank higher than those of your rivals and must be shown correctly.

How long should an eCommerce SEO product title be?

Your product title should only be 20–70 characters long. However, avoid making your product title appear spammy by keeping it short.

Do product descriptions help eCommerce SEO?

Benefit descriptions for products are far more beneficial to your readers than feature lists. Your description becomes more consumer-relevant by including product advantages, which is also better for SEO.

How important are meta descriptions for eCommerce stores?

When they appear on Google searches, meta descriptions and open graph meta descriptions act as adverts for your website. Ecommerce meta descriptions may function as brief, 140-character advertisements that can draw website visitors from social media and outrank more highly placed rivals on search engine results pages.