Social Media Management: 9 Tools to Help You Get Organised

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But keeping up with all of your accounts can be daunting, especially if you’re not sure where to start. That’s why we’ve put together this list of nine social media management tools to help you get organized.

With these tools, you’ll be able to streamline your social media workflow and boost your online presence with your audience.

The good news is that it doesn’t have to be so hard. Using additional resources such as social media scheduling tools or some other social media management free tools can save you a lot of time. You will have more time to create highly engaging social media posts.

It can also save you stress and money in the long run. If you’re looking to start using social media scheduling tools or even upgrade from your current one, we have some suggestions for you.

Key takeaways

  1. Efficiency through Scheduling: Social media management tools streamline content planning and publication across various platforms. By scheduling posts in advance, businesses can ensure consistency, freeing up time to focus on strategy and engagement.
  2. Insightful Analytics: These tools provide a wealth of data, revealing how audiences interact with content. By tracking key metrics like engagement rate, reach, and conversion rates, businesses can refine their strategies for improved results.
  3. Holistic Management: Centralizing social media activities in one place helps businesses maintain a cohesive brand voice and strategy across platforms. It also facilitates easier monitoring and responding to audience interactions.
  4. Integration and Collaboration: Many social media management tools integrate with other business software, enhancing workflow efficiency. Additionally, they support collaborative efforts, fostering streamlined communication and coordinated execution among teams.

So what are you waiting for? Start using these tools today and see the results for yourself!

What Social Media Management Software do we Recommend?

1. Buffer is great for your social media management, big and small

Buffer can help you manage multiple social media platforms at once

Buffer is a social media management tool that truly puts the power in your hands. With Buffer, you can schedule your social media posts on platforms like Instagram and Facebook, efficiently organizing your social media presence.

Not only that, but Buffer allows for personalization and customization, whether it’s through personal branding or managing multiple social profiles. And with their analytical tools, you can track the performance of your social media posts and continually improve on them.

What’s not to love about Buffer?

Its intuitive, accessible interface is another significant benefit. As well it has an easy-to-use image editor add-on, Pablo. For social media scheduling tools available right now, this is a winner.

It takes all the guesswork out of social media management and helps elevate your online presence. As a savvy social media user, I highly recommend checking out Buffer for yourself. Trust me – you won’t regret it.

Pricing: Unlimited day free trial (free plan) for 3 social media channels, other plans available

2. Airtable is one of the best collaborative social media management tools

Manage, create and share small databases through airtable

Airtable is one of the best free social media management tools out there. With its customizable, user-friendly platform, it’s simple to organize and collaborate on your social media posts for multiple platforms, including Instagram, Facebook, and LinkedIn.

It also offers integration with other tools, such as Dropbox and Google Drive for easy access to assets like images and videos.

And let’s not forget about Airtable’s amazing automation capabilities – schedule social media posts in advance, automatically publish or repost social media posts from your RSS feed, and track social media analytics all in one place.

Airtable has been a game changer for social media managers. It makes managing multiple social platforms a breeze and allows you to focus on creating killer social media posts that drive engagement and grow your audience.

Trust me – once you start using Airtable for social media management, you’ll never go back. Thank me later. Thank you, Airtable!

Pricing: Unlimited day free trial (free plan) for any number social media channels, other plans available

3. Hootsuite is one of the all-time classic social media scheduling tools

Hootsuite is one of the most popular social media management tools.

Hootsuite is used by over 15 million people and by over 800 of the Fortune 1000 companies. We are sure this makes Hootsuite perhaps the most popular social media management tool.

For our social media management team, Hootsuite is their go-to platform for managing and scheduling all our client accounts.

The interface is user-friendly and features integrations with major social media platforms like Instagram, Facebook, LinkedIn, and Twitter.

We can plan out a comprehensive social media strategy, schedule posts in advance, track analytics, and monitor conversations all in one place.

Hootsuite truly works to maximize efficiency and boost success for social media management. Plus, with its affordable pricing options, it’s a no-brainer choice for any social media marketer.

Like something out of a dream, Hootsuite has completely revolutionized the way I handle my social media accounts. Get on board now – you won’t regret it.

It’s an all-in-one platform that allows you to schedule social media posts, track your social ROI, and run social media ads.

It offers several flexible plans, starting from the one-user free plan to enterprise options.

If you are looking for a free social media management tool, be sure not to overlook this one.

Pricing: 30 day free trial (free plan), then minimum 49USD/month, other plans available

4. CoSchedule may be the best social media scheduling tool

Build your marketing strategy from CoSchedule

CoSchedule is a marketing calendar that helps almost 8,000 marketing teams stay organised in more than 100 countries around the world.

When it comes to social media management and scheduling, coschedule is one of the best tools out there.

Not only does it allow you to easily schedule posts for all of your accounts on all platforms like Instagram, Facebook, LinkedIn, and Twitter, but it also provides valuable insights on post performance and has a user-friendly interface.

Users are able to build their entire marketing strategy from one master calendar. The tool also allows teams to collaborate and streamline their execution process from one place.

It even has features like drag-and-drop scheduled post rearrangement and team member assignment. Overall, coschedule can greatly improve your social media strategy and make managing multiple accounts a breeze.

Offering a drag-and-drop calendar, social media scheduling, and an analytics tool, it’s a fantastic choice for social media scheduling software for a small business.

Pricing: unlimited day free trial (free plan), then minimum 49USD/month, other plans available

5. Sendible is a great tool to get social media on point

Manage all your social media on Sendible

Sendible is an ideal option for those managing multiple clients across social media by harnessing the power of automation.

As a social media manager, it’s important to have the right tools to make managing multiple accounts as efficient and seamless as possible. That’s where Sendible comes in.

As one of the top social media management tools on the market, Sendible offers features like social media scheduling, content curation, analytics, collaboration capabilities, and much more.

Plus, with easy integration options for popular platforms such as Facebook, Twitter, Instagram, LinkedIn, and Google My Business, you can streamline your social media efforts all in one place.

The software specializes in scheduling, monitoring, analytics, and audience engagement, as well as having CRM functionality.

A major benefit is that it streamlines your of social media posts across all channels into one place and allows you to respond to them at once.

In short, if you’re looking for a comprehensive social media management solution, Sendible is definitely worth checking out.

Pricing: 14 day free trial (free plan), then minimum 29USD/month, other plans available

6. Iconosquare is great for Instagram

Get insightful analytics from Iconosquare

Iconosquare is a great social media platform is you want to manage your Instagram account. 

Over 10,000 agencies and businesses currently use Iconosquare, reaping the benefits of their easy-to-understand yet advanced analytics to drive better business decision-making and growth.

You can also keep a close eye on competitors and how they’re performing through their own industry benchmarks. 

They do all this through an intuitive and well-designed platform that allows you to manage more than one Instagram account through a single Iconosquare license.

If you’re a business that has a variety of accounts, this is the choice for you. 

Pricing: 14 day free trial (free plan), then minimum 49USD/month, other plans available

7. Later a well designed social media management tool

Later is one of the best free forever social media management tools

Later, Like many of the other tools on this list, Later is, at its core,  a scheduling app. It allows you to plan ahead what posts and captions you’re going to make in an intuitive and well-designed platform. 

The defining feature of Later is the fact that it offers a completely free forever plan – not just a free trial.

This is a great platform for beginners to get the hang of social media organisation before, if needed, expanding to a paid social media management software.

If you upgrade, you’ll find a host of insights and useful features at your fingertips to help drive growth and sales – think of hashtag suggestions, suggested post times and much more. 

Pricing: unlimted day free trial (free plan, with limited functionality), then minimum 18USD/month, other plans available

8. Loomly includes a good community management tool

Get endless content inspiration from Loomly.

Loomly is another platform that allows you to schedule all your posts and manage your social media posts from one centralised location.

A well-designed platform means everything from crafting, previewing and scheduling posts can be done harmoniously.

Loomly has recently released its own community management system called Interactions that allows you to easily engage with your audience directly from Loomly itself – because we all know how important speaking to your audience is. 

Where Loomly truly excels is its capability to provide inspiration and post ideas based on trending topics, holidays and other special dates.

If you’re someone that struggles to come up with ideas for what to post, Loomly can be a lifesaver. 

Pricing: 15 day free trial (free plan, with limited functionality), then minimum 26USD/month, other plans available

9. Meet Edgar for those who like it simple

Take social media automation to the next level with MeetEdgar

MeetEdgar is one of the ultimate social media scheduling tools. It is a social media management tool and social media managers love it as makes life simple.

There isn’t an analytics section to give you that more data-driven approach. This is something many of the other management tools on this listicle provide.

One plus is that MeetEdgar takes automation to the next level. 

MeetEdgar can create the posts for you before scheduling and posting them for you. It will find quotable text from articles and blogs before providing you with several variations to choose from.

Do this along with a host of other features, such as A/B social messaging tests, an exclusive link shortener, and more. 

Pricing: limited free trial (free plan, with limited functionality), then minimum 299USD/year, other plans available

Final Thoughts for managing your social media…

If you’re looking for a way to take your social media accounts to the next level, using social media management tools (or scheduling tools) is a great option.

These tools can help you save time by allowing you to post updates on multiple channels simultaneously, as well as schedule posts ahead of time.

Each one has its own set of pros and cons, and the right one for you and your business is the one that suits your unique needs. Each allows you to have your social media posts in one place.

And if you’re feeling overwhelmed by all of the different options out there, don’t worry – we’ve got you covered.

In this article, we compare some of the most popular social media management and scheduling tools so that you can find the one that best suits your needs. So what are you waiting for?

Start exploring today and see how much easier (and more fun) social media marketing can be!

Any of these social media management tools can be instrumental in growing your business. If you want to manage your social media and be on top of your Facebook, Instagram, Twitter Linkedin social media content – then get one of these tools today.

We invite you to learn more about social media marketing or, if you have any further questions, don’t hesitate to get in touch with us today. 

If you feel that managing your social media is taking too much time, then check out our social media management services. Our services are geared to help you focus on your business.

Frequently asked questions – Social media management tools

Can you explain the concept of Social Media Management and its advantages for a small enterprise?

Social media management is a comprehensive strategy involving the creation, organization, assessment, and active engagement with content disseminated on platforms such as LinkedIn, Facebook, Instagram, and Twitter. This strategy can provide significant benefits to small businesses. A well-crafted social media management plan can extend your business reach, attract prospective clients, and strengthen relationships with existing ones, boosting your market standing. Moreover, it’s a budget-friendly method for showcasing your brand and offerings, gaining insights into your customer base, and maintaining a direct line of communication with them, all contributing to your business’s growth and expansion.

As an owner of a small business, is it necessary for me to invest in a Social Media Management tool?

Absolutely, and here’s the reason: While social media presents a powerful avenue to interact with your desired audience, it can often be time-intensive. A Social Media Management tool can optimize this process, liberating your time while guaranteeing a consistent online presence. These tools empower you to plan posts ahead of time, supervise your social feeds, promptly reply to comments and messages, and evaluate your post’s performance, thereby equipping you to make informed decisions and polish your social media approach.

Which Social Media Management tool should my small business adopt for maximum benefit?

The choice of the “right” tool will rely on your unique needs and objectives. Various tools offer diverse features; some focus on scheduling and automation, while others are more concentrated on analytics and user engagement. It’s crucial to define your goals before selecting a tool that complements them. For example, if you aim at gaining insights and refining strategy, a tool with robust analytics would be suitable. Conversely, if you manage several platforms, a tool offering excellent scheduling and multi-platform support could be advantageous.

What should be the ideal frequency of my content posting on social media?

The ideal posting frequency will depend on several factors, including the nature of your business, your target demographics, and the specific social media platforms you use. However, maintaining consistency is a common guiding principle. Posting regularly ensures that your brand stays visible and engaged with your audience. Nevertheless, the quality of content should always be the priority over quantity. It’s wiser to post less often while maintaining high-quality, pertinent content, than to inundate your audience with frequent but less significant posts.

How do I evaluate the effectiveness of my social media initiatives?

The majority of Social Media Management tools are equipped with integrated analytics features. These provide vital feedback about how your content is performing and the way your followers are engaging with it. It’s crucial to keep a close eye on key metrics such as the engagement rate (determined by likes, shares, comments), reach (how many individuals see your posts), the number of new followers, website visitations generated from social media, and conversion rates. These figures should match up with your overarching business goals, whether that’s boosting your brand’s visibility, creating leads, or increasing sales. Continuously monitoring these metrics over time can help you fine-tune your approach and deepen your rapport with your audience.