Brand Reputation: How Your Business Blog Can Help It

Marketing

Looking to find out how your business blog can actually help your brand reputation? You’ll be surprised by just how much.

To ensure your business creates brand awareness while maintaining a sound reputation online, we reveal 7 important steps you need to follow.

 

1. SEPARATE YOUR BUSINESS BLOG FROM YOUR OFFICIAL WEBSITE

Many businesses have a separate, designated web page for their blog. This can carry a number of advantages.

It is advised that you set up your blog as either a completely different website or sub-domain, as opposed to keeping it on your official website.

One great advantage of this strategy when it comes to online brand reputation, is that the blog site will hold a separate ranking from your website in SERPs.

 

2. SCHEDULE BLOG POSTS

One of the vital considerations of maintaining a successful blog is the amount of blog posts you post within a certain timeframe. If you allow too much time to pass in-between posts, your viewers are likely to lose interest when they don’t find new content appearing.

However, you don’t want to post too often, as this could create an information overload, which only leads to less knowledge being gained by overwhelmed readers. It is essential that you find a happy medium when scheduling your blog posts.

One of the most efficient ways to achieve this, is by producing an editorial calendar. An editorial calendar contains the topics you plan to write about, and the specific dates for which you’ll post these topics.

 

3. MAKE QUALITY CONTENT

The actual content you create is imperative to maintaining your status as an authority in your industry.

The following are ways in which you will know if your blogs are well-planned, written and executed:

  • It has a specific target audience.
  • The blog is well-written.
  • It is original and contains no plagiarised phrases.
  • It is relevant for the audience being targeted.
  • It contains a great degree of information.
  • It efficiently engages the target audience.
  • Its content is up-to-date and fresh.

If you maintain quality blogs, there’s a greater chance that your readers will want to share it with others, providing free promotion for your blogs. Once your blog increases in popularity, there is a good chance your SERP rankings will also increase. Your business could begin to grow as a result of the increased rankings.

 

4. UNDERSTAND YOUR AUDIENCE

Negative feedback can dramatically harm your brand reputation, so it’s imperative to avoid it wherever possible. One efficient way of doing so, is to understand your audience to a fine point.

If you have a firm understanding of their interests and sensibilities, you’ll be able to better tailor your content toward them.

However, don’t hold back from posting thought-provoking blogs – just ensure that they’re still suited to your target audience and what they want to read.

 

5. BE CAREFUL WITH KEYWORD CHOICES

Your blog posts must always be in tune with your brand’s message. This means they should revolve around a defined theme.

Keywords can be incredibly useful tools for executing your brand’s message throughout blog content. It is also a good idea to include keywords within each blog post.

Not only does this connect your brand message to your blog, but the keywords can also help increase your blog’s ranking within search engines.

 

6. FILTER BLOG COMMENTS

You should keep your blog comments well under control. Ensure that none of them can cause irreparable damage to your business’s reputation.

You should remove intentionally malicious comments, as well as any complaints made for the simple sake of complaining. However, you must also be cautious about removing blog comments.

Don’t just remove any comment that questions your business, as this may make your brand appear overly sensitive, as well as a company who will intentionally remove all negative comments to superficially maintain your brand’s reputation.

 

7. PROVIDE REFERENCES

Every new post should provide a reference to your website or other blog posts.

You can also link them to your social networking pages or an article that mentions your business in a positive light.

When you include references, you encourage your blog readers to learn more about your business through your brand’s various channels.

We hope this piece has helped you gain a further understanding of maintaining brand reputation through blog posts. Discover more advantages with these 5 Major Benefits of Reputation for Businesses, or learn 5 Reasons Why Link Building is Integral to Digital Success.