White Hat Link Building Techniques That Can Help You Rank

White hat link building is as important as ever. There has always been discussion on if SEO is dead or not. Some may speculate which is better in many SEO vs Social articles. No matter how you look at it SEO is still key to being successful for any holistic marketing strategy. SEO can be time consuming, so you may want to employ a white hat link building service. Anyhow, we have a few white hat link building strategies you can try.

However, as most people will know, the internet is built on links. that is why it’s called the World Wide Web, which means that link building still has a part to play in any website’s ranking strategy. Below we have compiled 5 link building techniques that businesses can use to help improve their site’s SEO.

There are so many strategies. Here are a few just to get you started:

1. Build Relationships in Your Community

A common and simple way to start building links is by asking fellow webmasters to link back to your site. For anyone who has ever taken on this task before, you’ll know that it is a difficult undertaking.

For more chances of success in your link building, it is better to build relationships in your products’ or services’ community via social media, forums, and commenting on stories on other sites.

Find and become acquainted with the powerful and authoritative voices of your target audience, and then become engaged. A link from one of their sites is worth its weight in gold.

White hat link building
Add value to a community for white hat links!

2. Guest post on authoritative sites

As a general rule, links from related pages that provide relevant information for visitors are good, but not all links are equal.

A link from the New York Times or the Huffington Post is more powerful than one from a part-time blog. Not only does a link from an authoritative website pass on more ‘link juice,’ it provides a bigger influx of visitors to your site.

Hone your writing skills or hire a professional writer to create high quality, unique, engaging and informative articles which you can then offer as guest posts on relevant sites.

Guest post on authoritative websites for white hat link building success!
Guest post on authoritative websites for white hat link building success!

3. Try doing a guestographic

Guestographics is similar to guest posting except in this case using infographics instead of articles. Infographics have grown to become a popular way of visualising and presenting content on the internet and their strength in telling a story in one glance means they can quickly go viral.

A well-designed infographic can be proposed as guest posts on sites that cover content related to yours.

In addition, a simple search can reveal sites that may be using your image without linking back to you, offering to write a short introduction to accompany the infographic is a good way of earning a link back to your website.

Use guestographics or a guest infographic for white hat link building
Use guestographics or a guest infographic for white hat link building

Other good link building techniques include List articles, listing your site in good directories, and informing your industry of any new developments at your company.

If it all seems a bit overwhelming when you have other important aspects of your site to run, why not consider hiring a professional link building service from us for white hat link building you can trust?

Alternatively, feel free to contact one of our digital strategists for an obligation free consultation.