Benefits of Online Reputation Management for Businesses
If you’ve got a business, you need online reputation management. Why? Because your online presence and positive online reviews directly impact your bottom line.
A good online reputation can potentially lead to an increase in sales, while a poor online reputation can actually discourage customers from making purchases.
And online reputation management isn’t just about damage control – it’s also about promoting positive content and enhancing your overall online image. In short, online reputation management can improve your online presence, attract more customers, and ultimately boost your profits.
There is also a dark side to online reputation management. Do you have negative online reviews? Do you have negative feedback? Have you had nasty comments?
The internet allows past customers to leave their critiques for all potential future customers to see, and a string of negative feedback can significantly harm sales. However, negative reviews don’t have to be the end of the world.
They provide an opportunity for businesses to showcase their customer service skills by addressing concerns and resolving issues publicly.
In some cases, they can even build trust with online buyers by demonstrating transparency and responsibility. So next time you receive a less-than-glowing review online, don’t despair – use it as an opportunity to learn and grow your online reputation management strategy.
In a digital world fast driven by user-generated content, anyone with internet access can fast diminish the public perception of your brand. It may even be wise to use online reputation management services to keep ahead of the game.
So what are you waiting for let’s learn more about online reputation management. It’s time to start executing that online reputation management strategy.
Table of contents
What is online reputation management?
Simply put, online reputation management (ORM) is a digital first-aid for your business’ reputation online. Since an astounding 97% of consumers read online reviews when searching for a local business, ORM employs proven strategies to act as rapid damage control to negative reviews.
A simple Google search of your business affects the perceived quality of your company, product, or service. Before each purchase, a profound 87% of online consumers will comparison shop – your online reputation proves the ultimate decider. The benefits of online reputation management for your brand to drive positive reviews will improve with these tips.
Here, we reveal five major benefits of running an online reputation management campaign for your business. This is why you will want to maximize positive reviews for your business online.
1. Domain Authority
Did you know that a business with positive online reviews establishes a solid 74% greater trust in its visitors? Satisfying your online visitors is just as important as satisfying your in-store customers.
With search engine optimization, your business appears in the top results across search engines, you build higher domain authority. Keep in mind that these top results must be positive. This is so as negative results from negative reviews can cause adverse effects for your site authority.
Online reputation management utilizes proven strategies to ensure your brand is represented in its best form.
Collectively, online reputation management deters negative search results about your business while simultaneously indexing positive URLs. This includes configuring accounts across popular Q&A and crowd-sourced review forums, thus bringing positive feedback to the front.
2. Real-Time Tracking
When you run an online reputation management campaign, you’ll receive notifications as soon as your business is mentioned online. This will be for both positive reviews and negative reviews alike.
A primary advantage of using a digital agency for ORM, is that you can spend more time focusing on your business. Online reputation management services will have you spend less time worrying about what the critics have to say.
In addition to setting up alert tools, you’re also provided 24/7 access to online reports.
Furthermore, ORM enables complete tracking for your campaign, including traffic growth, competitor market share, referral sites and vital keyword ranking across SERPs. This also allows you to monitor areas for improvement, while inspiring a stronger digital marketing strategy.
3. Build Connections and Boost Results
There’s an interdependent relationship between search engine optimization keywords and a business’s online reputation. SEO is considered a vital “branch” of online reputation management.
As a core strategy, online reputation management builds a substantial number of links to social and external profiles.
Leading by popular example, LinkedIn pages are considered external profiles, otherwise known as “parasite” URLs. Parasite URLs are typically subpages or subdomains, which affect the primary or “root” domain.
Search engine optimization link building strengthens online connections, boosts page results, and increases your domain authority. This is great news for your brand image and lead to a positive online reputation for your business.
4. A Positive Brand Image
Image by Google
When someone searches for a relative product or service results are based on authority. Google prioritises businesses with the greatest website authority; high ratings are an integral component.
As shown in the picture above, the top three search results for a local hairdresser have a 4-star rating and above. According to recent statistics. This is a noteworthy 49% of online visitors require at least a 4-star rating before purchasing a product or using a service.
How do you achieve this? Microsites. As a key ORM approach, microsites are created as supplementary web pages, which act as individual pages from your brand. Microsites, which usually take the form of subdomains, assist in positively ranking your primary site.
5. Final Thoughts: Optimize Your Brand with Reputation Management
At First Page, we implement additional solutions as part of your ORM campaign. The benefits of online reputation management cannot be overlooked. Negative impressions of your brand are damaging.
We apply successfully-proven strategies on a case-by-case basis to best optimize your individual brand. This may include using your social media channels as buffer sites, press release syndication, a business listing on Google, click-through reputation management and more.
Now that you know how to protect your brand reputation, learn Why Every Business Needs Pay-Per-Click Advertising and boost your search results. Need help with social? Learn how to become an influencer with these 7 Tips to Attract Your First 250k Instagram Followers.