Online Reputation Management Tips: 5 Best Tips You Need
How important are reputation management and the removal of negative content? Super important! If your business has an online presence and hasn’t received any bad reviews, count yourself lucky! However, it’s truly only a matter of time before it happens. As it is, there are always going to be at least a few individuals who just don’t like you. What do you do? How do you do it? Or it is any combination thereof. One would hope that they’d share their issues with you in confidence. More often than not, it’s easier to post such grievances online for everyone to see. As such, we have some online reputation management tips to get you started.
Your brand’s success is tied to its reputation and how you handle your reputation management. And reputation can easily be tarnished by defamatory content online. Plus, the longer it stays up for people to read, the more issues it will cause. According to a survey by Brightlocal, 87% of consumers look at online reviews before making a purchase. Less than 50% felt willing to do business with a company with less than four stars.
Table of contents
- Online reputation best practices
- Final thoughts
Online reputation best practices
There are only two things you can do to change things if you are swamped with negative comments. Either do nothing at all or try to alleviate the situation by getting rid of all negative content online.
Reputation management is what this is called, and it’s a critical strategy brands employ today to remain competitive.
Need to take similar steps? If so, here are five simple actions you can take to ensure negative content removal proceeds without a hitch. Additionally, these tips will assist you in understanding exactly how online reputation management is important. It will also explain how it works, and what you can do to stay on top.
1. What is the importance of reputation management?
Not yet sure why reputation management, especially online, is so important? Consider this: When was the last time you did business with a company with tons of poor reviews? That’s right. That’s how you respond to negative reviews of other companies. How do you expect potential customers of your business to act? They will act the exact same way if you neglect to manage your reputation.
Managing poor feedback, particularly when such responses do not ring true for your brand, is key. One of the key online reputation management tips we have is to delete untrue comments. It will keep your consumer’s trust high in your products and services. In addition, it will help maintain your ability to retain profits.
2. Why should you keep an eye on brand mentions?
Sometimes, feedback that isn’t particularly raving can be helpful for objectively understanding how others perceive your brand. Many times such critiques can’t be seriously entertained. Of course, these are statements that exist for no other purpose than to insult the business. A lot of the time, they provide nothing of value. many are anonymous actions. So, there’s almost no way to confirm exactly who the individual(s) in question could be. Individuals that want nothing more than to ruin your brand’s public perception are the ones to be wary of.
This is part of running a business online. Properly protecting yourself from poor publicity, you must maintain a record of your brand mentions. You can do this with tracking tools and immediately correct any false comments.
3. Can you mediate negative feedback by directly engaging customers on social media?
Staying on top of every single instance of feedback is difficult at best. Even with some of the best tools at your disposal, it is hard. This is especially so on social media, where things can get a bit chaotic.
Fortunately, most social media platforms reward interactions between brand pages and customers. So, if you’re on places like Facebook, Instagram, etc., get directly involved in a conversation to defend your brand.
Attempting to communicate with dissatisfied individuals provides you a chance to address real issues with your brand. Such engagement almost always shines a positive light on your company. Furthermore, it will help demonstrate that you’re not what the individual in question may be slandering you as.
When it comes down to it, interacting with unhappy customers is part of running a business. It is crucial to building trust with your brand. Complaints may be bad, but it’s nothing compared to someone proclaiming they’ll never shop with you again online.
4. Should you review every complaint?
It’s a natural response to want to fight back when being on the receiving end of negative feedback. We are all human, after all. However, this can’t be done while running a business whose very reputation is dictated by public actions and words. To best respond, you must listen first and see if there is a legitimate concern you need to address.
Valid complaints should be met with a genuine desire to rectify the issue at hand. Additionally, it’s always a good idea to even thank your dissatisfied customers! Why? they made time to be willing to discuss such things with you. This shows that your brand actually cares and wants to take action on their comments.
5. Why must you utilize online reputation management services?
Don’t have the time or energy to do all this yourself? Then these online reputation management best practices are what you need to know. Still, though, professionals come in handy. There are plenty of services available online to help you manage your brand’s reputation.
When you use these services, you can devote more time to other areas of your business. Rest assured knowing some of the most important work is being done while you sleep.
You have to regain control right now! Don’t fret any longer, as First Page is the premier online reputation management firm in Hong Kong and APAC that can revitalize your brand’s online reputation. We offer the best reputation management services in APAC. Results aren’t the only thing we provide; we also ensure complete transparency when working with us. As your campaign is in operation, you can view your reports whenever you wish to observe your progress.
Take advantage of this chance to elevate your business! Contact us today to get started.