5 BEST TIPS FOR ONLINE REPUTATION MANAGEMENT
How important are reputation management and the removal of negative content? Super important! If your business has an online presence and hasn’t received any bad reviews, count yourself lucky! However, it’s truly only a matter of time before it happens. As it is, there are always going to be at least a few individuals who just don’t like you, what you do, how you do it, or any combination thereof. One would hope that they’d share their issues with you in confidence, but more often than not, it’s easier to post such grievances online for everyone to see.
Your brand’s success is tied to its reputation and how you handle your reputation management. And reputation can easily be tarnished by defamatory content online. Plus, the longer it stays up for people to read, the more issues it will cause. Think of it like this: According to a survey by Brightlocal, 87% of consumers look at online reviews before making a purchase, and less than 50% felt willing to do business with a company with less than four stars.
There are only two things you can do to change things at this point. Either do nothing at all, or try to alleviate the situation by getting rid of all negative content online.
Reputation management is what this is called, and it’s a critical strategy brands employ today to remain competitive.
Need to take similar steps? If so, here are five simple actions you can take to ensure negative content removal proceeds without a hitch. Additionally, these tips will assist you in understanding exactly how online reputation management is important, how it works, and what you can do to stay on top.
Table of contents
1. UNDERSTAND THE IMPORTANCE OF REPUTATION MANAGEMENT
If you’re not yet sure why reputation management, especially online, is so important, consider this: When was the last time you did business with a company with tons of poor reviews? That’s right. And, if that’s how you respond to negative reviews of other companies, potential customers to your business will act the exact same way if you neglect to manage your reputation.
Deleting this poor feedback, particularly when such responses do not ring true for your brand, will keep your consumer’s trust high in your products and services, as well as maintain your ability to retain profits.
Sometimes, feedback that isn’t particularly raving can be helpful for objectively understanding how others perceive your brand. Many times such critiques can’t be seriously entertained. Of course, these are the statements that exist for no other purpose than to insult the business and provide nothing of value. And with how anonymous such actions can be online, there’s almost no way to confirm exactly who the individual(s) in question could be. Above all else, individuals that seem to want nothing more than to ruin your brand’s public perception are the ones to be wary of.
This is part of running a business online, and of properly protecting yourself from poor publicity, you must maintain a record of your brand mentions through tracking tools and immediately correct any false comments.
Even with some of the best tools at your disposal, staying on top of every single instance of feedback is difficult at best. This is especially so on social media, where things can get a bit chaotic.
Fortunately, most social media platforms reward interactions between brand pages and customers. So, if you’re on places like Facebook, Instagram, and so on, it’s a simple task to get directly involved in a conversation or defend your brand.
Attempting to communicate with dissatisfied individuals provides you a chance to address real issues with your brand, which will almost always shine a positive light on your company and will help demonstrate that you’re not what the individual in question may be slandering you as.
When it comes down to it, interacting with unhappy customers is part of running a business and is crucial to building trust with your brand. Complaints may be bad, but it’s nothing compared to someone proclaiming they’ll never shop with you again online.
4. REVIEW EVERY COMPLAINT
It’s a natural response to want to fight back when being on the receiving end of negative feedback. We are all human, after all. However, this can’t be done while running a business whose very reputation is dictated by public actions and words. To best respond, you must listen first and see if there is a legitimate concern you need to address.
Valid complaints should be met with a genuine desire to rectify the issue at hand. Additionally, it’s always a good idea to even thank your dissatisfied customers for being willing to discuss such things with you. This shows that your brand actually cares and wants to take action on their comments.
Don’t have the time or energy to do all this yourself? That’s where professionals come in handy, as there are plenty of services available online to help you manage your brand’s reputation with professionalism and grace, all while promoting positive information to counteract any negative results.
When you use these services, you can devote more time to other areas of your business and rest easy knowing some of the most important work is being done while you sleep.
Don’t fret any longer, as First Page is the premier online reputation management firm in Hong Kong and APAC that can revitalize your brand’s online reputation. We offer the best reputation management services in APAC. Results aren’t the only thing we provide; we also ensure complete transparency when working with us. As your campaign is in operation, you can view your reports whenever you wish to observe your progress.
Take advantage of this chance to elevate your business! Contact us today to get started.