Link Building 101 (Beginners Guide)
Link-building is the foundation of SEO.
If you want to dominate the first page of Google, building powerful links is the way to go.
Backlinks are a key component of Google’s algorithm as it helps search engines recognize the relevance and authority of your website.
If you are new to SEO, link building might be quite challenging to start with.
But you need to understand that SEO is so much more than keywords research.
Getting hands-on and clear on the power of link building from the start will catapult your success.
In this article, you will learn how exactly to use and implement link building for your website. We created it with beginners in mind and added key advice.
Sit back, grab a pen and let’s get to it!
Table of contents
What is link building?
Link building consists in getting your website featured on other high authoritative websites to increase your Google ranking and authority online.
Backlinks work like a digital vote. The more high-quality backlinks you get, the more trust your website gains.
It helps search engines like Google to recognize the relevance of your website, and as such you will reap the SEO rewards from this backlink.
To have your website linked to others you need to:
1. Create valuable and relevant content (for the website you want to be featured on).
2. Build a relationship with these websites (so they accept your link).
Why does link building matter?
Link building is one of the major factors for ranking on the top position in Google search engine. Links work like digital votes that Google accesses to determine the position of your website on the search page results.
Thus, to succeed in the competitive SEO market, you must have a white hat link-building strategy.
Now it is clear that links push webpages to the top of the search results, but not all links are the same.
Indeed, the focus should be on the relevancy and the authority of the websites you will link your site with.
Many links on low-quality websites, won’t do the work.
You need to consider the search query you want to rank for, the websites you want to get linked on, and your competitors’ performance for the selected keywords.
Ways to build links
There are tons of strategies and tactics for building the links.
In this section, we share some practical and most common practices for link building.
Adding a link refers to the action of going to a website and adding your link to this website.
Building links with this tactic is easy but pay attention to not use this technique too often. The value of this type of link is low and Google may consider it as SPAM.
Remember that quantity does not equal quality neither result. Look for adding your website to a reputable source and build your online authority.
Some examples of the tactics that are considered as adding links are:
– Social profile creation
– Blog commenting
– Posting to the community, forum sites
– Creating search listings
Asking for your website to be linked
Asking for the link is the tactic in which you reach the website owner and ask them for the links by giving an authentic and valid reason.
Ensure that you have done your research and have thought about valuable content creation ideas before asking the owner about linking your site to their website.
Below are popular link building tactics to push forward for a link:
– Guest blogging: create a resourceful blog post for their website
– Skyscraper technique: show them a better resource than the one they’re linking to
– Ego bait: write an article showcasing what they do and let them know
– PR: come up with a killer story
– Link exchanges: offer to link their website if they accept to link yours
– Resources page link building: create good resources that add value to theirs
As exciting as this all seems, asking is the easy part.
To limit rejection (because you’ll have to face it), you can build a relationship with the owner before asking or offer to promote their website.
Know that some people will say no and don’t let that stop you!
Let’s be clear. This is not what we recommend you to do. It is a waste of money to purchase low-quality links that have zero impact, and it may penalize your website.
You may come to know about the private blog networks or PBNs website groups that some people use to source links without getting caught.
If Google finds out that you are buying links, you put your website at risk of being banned from search engines.
Ask yourself if quick and unsustainable results are worth losing all your traffic.
Here at First Page DigitalTM, we do SEO the right way. This means never buying low-quality backlinks, ever.
The importance of high-quality links in SEO is no secret.
There is nothing that delivers better results than attracting links the natural way.
You earn a link every time your pages are linked to other websites on the internet without you having to ask for it.
The truth is that for people to repost your pages, they first need to see them.
That is why having a marketing and content strategy to promote your website is key to grow your online influence and get featured on another website.
So how do I earn links? You ask.
Below are tactics you can use to earn links:
– Create and promote outstanding content
– Create linkable assets such as infographics or data studies
– Get featured in a podcast, Youtube videos, or Expert roundup
There is no better way to get links than earning them. When doing so you invest your time and energy in developing your brands and having them be seen online.
There is no better way to grow your business than to develop your online authority by being seen and featured on some of the most reputable websites on the internet.
Focus on quality and reputable websites related to your niche and promote what you do so they can see it.
What are good links?
There is no exact science when it comes to knowing how Google measures link value.
However, some concepts exist amongst the SEO community to help define whether a link is good or bad:
1. The authority of your entire website is different than the authority of one specific page.
Page authority is a score that indicates where a specific page will rank on the search engine results page. The higher the number of quality websites the page is linked to, the better the vote.
You can also use website authority to define the value of being links on the page. For example, it makes sense that an article on the Guardian will bring more value than your local football team website.
2. The links that have strong relevance with each other have stronger votes in the eyes of Google.
This means you should focus on getting your website linked to websites that are in your niche and relevant to yours.
Think about it. Who would you prefer to get financial advice from? A personal finance expert or a doctor?
3. Focus your effort on building links that support cast votes. They are called “followed” links.
4. Place your link in the content section and make them visible so your readers click on them. The more people that click on your link, the more authority your website gains.
Make sure you add links at the top of the page and throughout the copy. Readers are more likely to click on links places at the beginning of the article rather than at the end.
5. There are three destinations to which your links should lead to your homepage, your linkable assets, and the pages you want to rank high for on Google.
The top link building strategies
The best link building strategies are:
– Pursuing the links of your competitors using backlink research tools
– Identify and create shareable and link-worthy content with content research tools
– Promote your website and content via advertising, outreach, and leveraging online communities
– Get involved in guest blogging and write an article for another blog. It is still to date one of the most effective ways to link building.
– Find high-quality websites to get featured in with link prospecting tools
– Monitor your competitor activities and how your keywords are used with web monitoring tools
Conclusion to the best ways to build links
Targeted, powerful link building can take you on the first page of the search engine for your target keywords and bring you evergreen traffic for the years to come.
Here at First Page, we recommend following white-hat link-building tactics.
We hope this guide helps you understand what link building is, answered all your questions, and teaches you how to use it on your website. If you are interested in learning more about our premium link-building services, be sure to contact us today.