4 Wonderful Marketing Tools to Get Organised in the New Year

Not meeting deadlines, running late on social media posts, or being unable to regularly produce content for your target audience, can cause unwanted stress and set your business back in the long run.

Fortunately, there are exceptional online marketing tools available. When you utilise marketing tools, you’ll be able to schedule in advance, organise your time accordingly, and make greater use of your available resources – and it’s definitely worth the investment.

For any business, having a premium-quality website, a high Google ranking, social media accounts and effective marketing automation is undoubtedly, integral to success. Not only does online marketing provide a cost-efficient solution, but it also facilitates the invaluable opportunity for your brand to expand its outreach, redefine its image, and of course, be present.

When you use CRO (conversion rate optimization) toolsVenture Beat reports a colossal ROI (Return on investment) of 223%. Now, just imagine the leads, traffic and sales that are bound to follow.

Regardless of the size of your enterprise, knowing how to utilize marketing tools for your complete campaigns, marketing, social, and sales, makes all the difference; it assures growth, expansion, and while revealing engagement insights, it also provides innovative avenues for new opportunities.

Before we wrap up this year, there’s no greater time than to organise your online marketing for a bright new year ahead! Here, we reveal 4 highly renowned marketing tools to get organised in the new year ahead.

1. Use Buffer to Schedule and Monitor Social Media Posts


Ever had an incredibly busy day, lost track of time and forgot to post on your social media accounts? Of course you have! For most businesses without effective online marketing tools, this happens far too often.

With Buffer, you won’t need to worry about missing a post – simply schedule a post and revel in having a tool automatically publish for you. Even better, Buffer enables you to sync all of your social media accounts.

After doing so, you can schedule multiple posts across all of your social media platforms and Buffer will strictly post according to the schedule you prepare.


 “Marketing is no longer about the stuff that you make, but about the stories you tell.”

– Seth Godin

Buffer has 4 million registered users (and counting), while scheduling an average amount of 3 million+ posts each week. Why? It facilitates incredibly expedient and streamlined social media management.

Further to this, Buffer contains remarkable suite of highly beneficial products. With Buffer’s suite, you’re provided access to in-depth analytics, including performance reviews, which will greatly assist you in refining and tweaking your existing campaigns.

Check it out: https://buffer.com/

2. Set Up Email Marketing with MailChimp


Need landing pages? Email Marketing? Ads? For whichever marketing forms you need, MailChimp is an internationally-renowned platform for both its marketing automation and superior email marketing service.

With MailChimp, you don’t need to spend more time working harder – you just need to market smarter. This acclaimed platform enables you to create one-of-a-kind campaigns, whereby you can connect all of your most cherished tools.

  “Email has an ability that many channels don’t: creating valuable, personal touches – at scale.”

– David Newman

According to MailChimp, segmented email campaigns carry an open rate 14.32% greater than non-segmented campaigns. Utilise MailChimp to generate warm leads, amplify your audience and keep your consumers up-to-date with the latest promos, trends and announcements.

This is enabled through MailChimp’s cutting-edge email automation, which includes following up with new subscribers through ‘Welcome’ automation, wishing them well on special days through date-based automations, and RSS-to-email for simply keeping your audience in the loop.

Check it out: https://mailchimp.com/

3. Integrate HubSpot’s Calendar with Your Google Calendar


Image via HubSpot

HubSpot, an inbound marketing and sales software platform, is fast becoming the preferred choice for enterprises. Through its pioneering features, HubSpot assures the best of both worlds: satisfying your company and your customers.

The HubSpot Calendar tool facilitates complete integration with your Google calendar, while allowing you to map out all of your important meetings, content and marketing forms, including: blogs, emails, recurring emails, landing pages, and social.

“Once you have a clear picture of your priorities – that is your values, goals and high leverage activities, organize around them.”

– Stephen Covey

This is an incredibly unique marketing tool, because unlike other platforms, it doesn’t just assist your business and report how well you’re doing – it actually enables you to understand your customer journey.

From understanding such, you’ll be able to get closer to audience than ever before. But it all starts with planning, and that’s where HubSpot’s exceptional Calendar tool comes in.

Check it out: https://www.hubspot.com/

4. Utilise CoSchedule to Streamline Your Campaigns…

…and stay ahead of the competition.


Image via @CoSchedule

Are you constantly buzzing with ideas but don’t know how to draw them out? Are you struggling to maintain consistency across all of your campaigns? Well, with CoSchedule – you’ve just found the perfect solution.

If you’ve never really considered having a marketing plan as a top priority, you’d be incredibly surprised to know that those who plan a document strategy are a monumental 535% more prone to attain success in comparison to marketers who don’t strategise.


 “Good Marketing makes the company look smart. Great marketing makes the customer feel smart.”

– Joe Chernov


Ditch the countless piles of sticky notes and useless tabs, and opt for the new and improved, smarter and seamless marketing process with CoSchedule. Whether you use one tool or twenty tools, publish two blogs or ten tools each week, CoSchedule can save you up to 12 hours per week.

Revel in the beauty of automation at its best with CoSchedule, which through its exceptional marketing calendar, is deemed as one of the strongest tools in makeshift marketing.

Exhibiting such premium-quality automation, CoSchedule simplifies overarching processes, allowing full accessibility to blog management, integrated email marketing, and built-in social publishing are all all together in one place.

Check it out: https://coschedule.com/ls


Merry Marketing! 

Now that you’re feeling prepared, discover How to Get Customers Excited: 5 Cool Ways to Spark Online Shopping and learn awesome methods for setting your site apart, while our latest vlog shows you How to Increase Online Revenue During the Christmas Period with Google Shopping