Tips on Improving SEO for your Small Business

SEO

Surviving, and for that matter thriving, in the small business competitive ecosystem is no simple task. Brands that are just getting their feet off the ground must use every resource available to be heard over all the noise and be noticed by potential customers. This is why search engine optimization (SEO) is so useful and effective, as it’s one of the most proven digital marketing techniques you can ever make use of.

SEO is all about getting more visibility for your business with your ideal market, and by doing so, you can increase website visitors and sales. Just as well, SEO is generally one of the cheapest ways to drive greater attention to your offerings.

However, to truly get the impactful and life-changing results you desire from an SEO campaign, your company must implement a marketing strategy that employs the most up-to-date methods. As such, in this article, we’ll divulge to you what happens to be the latest trends in search engine optimization so that you can best understand what changes you should make to best fuel success.

Why Do Small Businesses Need SEO?

Why do small businesses need SEO

When your website’s visibility is higher up in the SERP (search engine results pages), you’re much more likely to get a surge of new customers to your store, whether online or in-person. And if it’s not already obvious, when that happens, your chance of making sales that lead to insane business growth increases as well.

And while your competitors are more than likely employing their own SEO strategies, they’re also more than likely wasting their time with outdated techniques (or doing nothing at all!). This being the case, when you commit to using the latest techniques, you’ll stand the greatest chance of capturing local consumer attention whenever they search for what you offer.

SEO Tips to Increase Organic Traffic on your Webpages

There’s almost no limit to how much your small business can benefit from SEO. However, because there are also just as many technical issues to worry about, it’s not exactly easy to know where to best spend your time and money doing anything about it. The following tips will help you avoid any confusion and get right to dominating your competition.

Reanalyze Your Keywords

Keywords are the cornerstone of search engine optimization. It’s imperative that you both know and utilize the main words your target market uses to search for products and services your business offers.

Even if you’ve already done some keyword research in the past and have made it a point to use them in your website’s content, it’s still necessary to consistently review these terms and only use what matches current consumer behavior. The small business climate constantly changes, so you must evolve with it by using the most relevant keywords to your potential customers.

Power Up Your Blogs and Product Pages

Website content that revolves around top-notch SEO practices will drive that content to the top of the SERP. When you have a blog that delivers high-quality and highly sought-after information, you’re doing exactly what needs to be done online to capture the most attention.

And while doing so is what most satisfies the powers that be with Google, this content will also show your customers that you’re a leader in your industry.

Customers always prefer to spend their money with people and businesses they find trustworthy and will usually spend a decent amount of time researching your brand before committing to a purchase.

Launching a blog is no small endeavor, though. Once you’ve got one, it’s incredibly important that it’s updated consistently so that you get the most SEO benefits. Make it a point to create a content schedule and post the stuff that most appeals to your ideal customer.

Be Intentional With Your URL

It’s a simple thing to overlook, but the importance of a clear and concise URL structure shouldn’t be underestimated. In fact, rather than just having a mess of random letters and numbers, you can easily make all of your URLs keyword-focused mini SEO powerhouses. It’ll also help new customers know what each webpage is about and make them more likely to decide your site is where their question will be answered, or the product they desire will be sold.

To maximize your site’s traffic, ensure your URL is keyword-focused to enhance those click-through rates.

Feature Highly Engaging Media

Generating interest for new products and services is tough. And in today’s world, where attention spans are shorter than they’ve ever been, fantastically written blog posts and product descriptions are no longer enough to convince a potential customer to buy.

This is why featuring highly engaging images or videos will help grab attention.

By keeping new users on your website for longer periods of time in this way, the SEO benefits can be enormous. Lower bounce rates (people leaving your site almost instantly) lead to higher page rankings, which means higher sales. Finally, making sure all of your file names, image alt text, and captions are keyword-centric will help drive more customers to your site as well.

Build Upon Internal Linking

Helping Google better comprehend the structure of your site through better internal linking is a must, too. In actuality, if any of your pages fail to include any links whatsoever or don’t appear on your sitemap, it becomes what’s called an “orphan page.”

This is one of the worst things that can happen SEO-wise, as it means Google can’t index your page, and therefore potential customers will never land on it. In addition, having internal links will also help new customers that find your website to get around to where they need to go.

Internal links are the perfect method for providing more relevant information on your own website, like product pages or other blog posts, which in turn ensures customers spend more time on your site.

Always try to choose a couple of internal links and add them to your posts, and this SEO strategy will rev up your results.

As the opposite of internal links, outbound links send readers to sites outside of your own. And though it may seem counterintuitive to send potential customers away from your own website when you’re trying to get them to buy from you, it’s actually a great method for elevating your brand’s authority.

How so? You see, the point isn’t necessarily to send customers away but to craft blogs that reference the most recent news in your industry. Outbound links then are used to show support for your business’s ideas or opinions, causing customers to perceive your brand as more informed and worth trusting.

Also, these outbound links can be used to build worthwhile relationships with similar organizations in your industry. By doing so and providing potential customers or supporters to their homepages, they’ll eventually do the same for your company in the future.

Make Sharing on Social Media Simple

Make social media sharing easy for better SEO

On just about every blog you’ve ever read, you’ve likely noticed there are always buttons where you can share said content directly to your social media profile.

Doing the same on your site’s content is a savvy move and ensures that when your most avid fans wish to tell their compatriots about your products, they can do so with a literal click of a button.

The more traction your brand gets on social media, the more your SEO results will improve. However, it’s important to take note of the proper placement for these buttons; you never want them to be an annoyance to your potential customers! Keep them readily available but discreetly out of the way, and only provide buttons that are most relevant to your ideal audience.

Technical Tips for Driving Organic Traffic SEO

It’s common to only consider on-page SEO strategies for rising up in the SERP. However, the more behind-the-scenes technical stuff is just as important to stay on top of.

Create a Mobile-Friendly Website

It’s no mystery that the modern online shopper does most of their online browsing via their smartphone device. As such, having a mobile-friendly website is nothing short of absolutely necessary to take advantage of today’s SEO trends.

The best way to do this? Make your user’s experience easy. Don’t use complicated fonts, and develop a site menu that’s as clear as possible. Last but not least, you’ll need super fast loading speeds so that your potential customers don’t click away.

Don’t make them suffer through a shoddily built mobile website! Keep your design up-to-date and watch your SEO performance soar.

Use Keywords in Meta Titles and Descriptions

Keywords! You probably haven’t heard enough about them yet, right? Yes, to make sure you’re always getting the most reach in your online business, they also need to be included in your meta titles and descriptions throughout your site.

While it may not be exactly outright useful for your customers, it is extra information Google’s algorithms appreciate as they scour your content to understand what it’s actually about.

Additionally, these titles and descriptions do show up in search results, so they’ll be instrumental in informing consumers on what to look forward to when perusing your products.

160 characters are what you’re limited to. And though this can feel a bit cramped for space, you can still craft a compelling description that convinces more click-throughs.

Cut Down Page Loading Time

Page loading time is crucial for hitting page one on Google. Believe it or not, it’s actually a direct ranking factor! Think about it: When was the last time you spent the time waiting for a website’s slow page to load? Exactly. Slow and steady may win the race, but not in this instance!

What can you do to quicken your page speed? First, if your website is based on WordPress like millions of others, it’s sometimes just a simple matter of getting rid of unnecessary plugins and code to hasten things along.

Fully optimizing your images for size and format (like PNG) will go a long way, too.

Increase Customer Engagement with Google My Business

Google My Business (GMB) is a free tool that allows brands to fully control how their company is shown on other Google services like Maps. So, optimizing is yet another crucial factor to boost those sales!

Keeping this profile updated is not only easy, but it also ensures that local consumers have a great time interacting with your brand. Why? Because it helps them to have your most accurate basic information, like contact info and hours of operation.

In addition, photos and raving customer reviews can be highlighted to get your company to appear in even more searches.

Employ Google Analytics

Small businesses should use Google Analytics to help with SEO

SEO, when properly utilized, can be incredibly rewarding. Unfortunately, it’s not always clear exactly how and what your efforts are really doing.

Contrarily, Google Analytics provides a simple solution to tracking your website’s SEO metrics.

With this tool, you can view incoming traffic behavior, how individuals are clicking through your site’s pages, and what searches they may have performed while there.

It’ll also show you what your bounce rate happens to be. Taking note of it will make one thing instantly clear to you: If new visitors leave your landing page without doing anything else, it’s likely a signal your content isn’t hitting the mark for them.

Eradicate Duplicate Content

As your website grows and grows with more and more content, it’s easy to end up with sentences or even whole pages that end up being copies of one another.

You might not think this is an issue, but Google has other ideas. When Google’s site crawler can’t figure out which version of content is supposed to be shown in search results, it scraps both of them instead.

This means that instead of having twice the content show up in searches, you end up with none! Talk about a negative impact on your SEO.

Thankfully, the Google Search Console can help you find said duplicate content and fix it to rank higher up.

Like duplicate content, broken links can appear suddenly on your web pages like other pages update (both internally and externally). This will eventually cause issues with your SEO as website visitors will keep finding informational dead ends and click off your site.

Don’t just let these links sit around causing havoc; find them and either fix them or get rid of them outright. Always double-check their validity, too, both before and after, to reduce the number of broken links.

Talk with the Experts

SEO is the best bet for small businesses to grab their customers’ attention. It simply doesn’t happen overnight, though!

Getting your company to smash its goals and rise up past your competition is just a matter of developing a multifaceted and comprehensive SEO strategy.

At First Page Hong Kong, our world-class team of experts knows exactly how to help you implement such a strategy. Get in touch with any of our friendly digital marketing experts and learn why businesses in Hong Kong look to us for SEO.