3 Tips For Advertising On Instagram


Modern day life has most of us addicted to our phones with them barely leaving our hands. Instagram is primarily a visual-based social media platform, and the rate of interaction between users is triple that of other social media platforms like Facebook and Twitter. Despite this, Instagram’s reach has seen a bit of a slump recently.

The official explanation for this is that new algorithms and strategies have been put in place to try and distribute content more accurately. Regardless, if you want a product or service to stand out on Instagram, you need to put more effort into your ad campaigns and build more content. If you want to know the best strategy for advertising on Instagram, pay close attention to the following tips!

1. Make your ads look like they aren’t ads at all

You can’t just throw money at Instagram and develop a considerable social media following without putting in the effort as well. Just like on Facebook, Instagram used to have a strict rule that text in pictures could not exceed 20% of the image. While this is less strict now, it is still a good idea to reduce an ads dependency on text. By having an image based ad, it will look more like a regular Instagram post. On top of this, a picture is way more attractive and memorable than text, while videos are even one step better than pictures. Try to tell stories with images and videos and make your ads as eye-catching as they can be and people will be far more receptive to them. 

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2. Choose the right ad format

If you used to post ads on Facebook, then moving to Instagram will not be a difficult transition for you. Instagram currently offers 5 different ad formats including:

  • Photo ads
  • Carousel ads
  • Video ads
  • Collection ads
  • IG story ads

Many of them are very similar to Facebook’s versions, and you should choose the format based on your goals for the ad campaign. 

With photo ads, you can place a brand link under an image. Use this format to tell your brand story, and add slogans and small snippets of text to encourage people to visit your official website. 

Carousel ads allow users to scroll through multiple images. Businesses can use multiple pictures to promote different, yet related, products. Alternatively, this can be used to display more information in one single advert. 

Video ads can be up to 30 seconds long, and have a size limit of 30MB. The main purposes of video adverts is to increase brand awareness.

Collection ads are composed of multiple product photos, with a video or picture as the ‘cover’. After the user clicks on the advert, they will be linked to a specific product catalog. It is best used to promote limited-time offers or a specific series to achieve your marketing goals. 

IG story ads only last for a limited period of time. Users will see the IG story ad as they are browsing other IG stories. In video format, IG story ads can display up to 3 segments for a total of 15 seconds, while pictures can be shown for 5 seconds. It is recommended to include a call to action and a website link below the IG story ad to increase the chances that someone will visit your website and potentially follow through with a conversion. 

3.Turn your followers into email subscribers

Having a large number of followers on Instagram can help build brand awareness, but if you want to get further results, a great idea is to try and get people to sign up as an email subscriber. SInce Instagram does not allow you to add any links to in your posts or descriptions, putting a link in your Instagram bio can greatly increase your conversion rate. 

At First Page, we recommend that you use bit.ly to create a custom URL, so you can track the number of clicks and conversions. You can then use this data to analyze user preferences and shopping patterns. If you want to learn more about Instagram marketing, consider reading our previous blogs ‘3 INSTAGRAM MARKETING MYTHS THAT YOU NEED TO KNOW ABOUT’ and ‘HOW TO WIN ON INSTAGRAM: CREATING CLEAR CREATIVES THAT ATTRACT AND CONVERT’. As well as this, feel free to contact us if you have any questions. We can even help you formatule your own highly effective Instagram advertising strategy if you decide to work with us!