Haven’t Yet Mastered How to Use LinkedIn? Here are 3 Ways You Can use LinkedIn Wisely

When people talk about LinkedIn, recruitment often comes to mind. In fact, LinkedIn can be used for many more things. According to Business Insider, LinkedIn has earned the title of the most trusted social media platform for 3 years in a row now. Because of this, LinkedIn hostgs a swathe of opportunities for businesses, decision makers and high-income earners that are always looking to connect and become part of corporate social media marketing. Here are 3 ways that LinkedIn can help drive business: 

1. Use it as a business related social tool 

LinkedIn is a tool that you can take full advantage of when it comes to advancing your career. Like other social media platforms, you can communicate and interact with others on LinkedIn. After creating your own profile that includes a succinct introduction, professional-looking profile picture and more, you can effortlessly keep in touch with colleagues, friends and business acquaintances. If you want to invest in a particular industry or business, you can easily connect with relevant people through LinkedIn. On top of this, if you set your profile to public and brand it as “looking for a job opportunity”, people will often contact you with new job opportunities. 


2. Find customers and business opportunities

Regardless of whether you are a B2B or B2C company, it’s entirely possible to find and attract customers on LinkedIn. Most users on LinkedIn have a relatively high purchasing power. According to recent statistics, almost half of the users have an annual income of over $75,000. If you need to sell products or services, you are more than likely to find potential candidates on LinkedIn’s 40+ million user base. Many of these users are decision-makers who have the power to choose which agency to hire or what products to order, so getting your business out there is of utmost importance. 

With LinkedIn, it’s also possible to build strong partnerships. If you upgrade to the Sales Navigator plan, you’re free to use the search function to make it easier to reach these decision-makers in the community. At the same time, you’re able to easily see changes in customers, company developments and job changes at a mere glance. 

Looking for talent

In addition to its free features, LinkedIn also offers a number of premium subscription models that allow businesses across all industries to easily find the talent they need. Here is an introduction to just one of these services: 

“While Recruiter Lite lets you search for, filter, and contact LinkedIn members who may be good candidates for your role and comes with InMail, a Recruiter account gives you unrivaled access to the entire LinkedIn network. Designed specifically for your enterprise workflow, Recruiter and Recruiter Professional Services (RPS) have a unique user interface focused on highly targeted search, InMail management, profile management (with project folders), job slot management, collaboration and productivity features, and administrative functionality for managing user accounts.”

source: https://www.linkedin.com/help/linkedin/answer/64017

If your company is starting to expand its business without an inhouse HR department, you don’t want to be spending lots of money on headhunters or any other method of finding talent. Recruiter Lite is a cost-effective and efficient way to find the right talent for your company. 


3. Improve your company page

On LinkedIn, your company’s page should have clear branding. That includes a recognisable logo, interesting media, articles, white papers, videos, graphics and so on. Not only can you post dynamic updates and attach content directly from your website, you can create content on LinkedIn for your audience there. As the only social media website where full articles can be posted natively, LinkedIn is another unique tool that can be used effectively to increase social engagement and build brand awareness. When you post on LinkedIn, everyone who follows you will be notified. LinkedIn also provides the opportunity to analyse previous posts, so you can easily understand what your readers like and then tailor future posts to their tastes. 

Overall, if you want to grow your online presence and get business results, you need to have a detailed company page. Companies should encourage employees to connect with their brand’s LinkedIn page, regularly publish valuable content and make good use of multilingual tools to go global. Understanding basic LinkedIn skills and using LinkedIn Analytics can bring countless benefits to your business, so there’s no reason not to get started today.