What is SEO?

SEO Videos

Video Transcript

Lars Maehler:
Hey guys, we’re at First Page, I’m with my main man Khawar.

Khawar Aziz:
Hello, how’s it goin’?

Lars Maehler:
We’re gonna be discussing SEO today. So, when it comes to SEO, what are we talking about here?

Khawar Aziz:
Well, SEO stands for Search Engine Optimization, and basically it’s getting you ranking on the places that matter most to any business, that brings them the most traffic on Google.

Lars Maehler:
Okay, and why can’t I just work with that?

Khawar Aziz:
Well, essentially you’d be paying a lot more. We find every single year the price of bidding increases by 20 to 30 to 40%, dependent on the industry.

Lars Maehler:
Right, okay, and if I’m already really active in social media channels, I’m taking advantage of Google search and display, when would be a good time for me to start SEO?

Khawar Aziz:
Right now, immediately, the earlier you start, the earlier you rank, because essentially it’s going to take you six months to twelve months before you start to see the return on investment.

Lars Maehler:
Okay, so when I say I wanna do a quick SEO campaign?

Khawar Aziz:
Sure, you could do that if you wanna get banned by Google. That’s no problem whatsoever.

Lars Maehler:
Okay, well we don’t wanna do that, right?

Khawar Aziz:
No, no, no, because you essentially want to be ranking organically.

Lars Maehler:
Okay.

Khawar Aziz:
Right, and what happens is throughout the campaign, your cost per click is going to decrease as an overall strategy. SEO included advertising.

Lars Maehler:
Okay

Khawar Aziz:
If that makes sense.

Lars Maehler:
Well thanks for your insights today.

Khawar Aziz:
No problem.

Lars Maehler:
Check in with us again next week for more videos.

Khawar Aziz:
Have a good day.

Lars Maehler:
Bye bye.