Aron Frost

If I bid more on a keyword, will I automatically rank higher in the search results? (SEM)

Ad Rank is a value that is used to determine where your advertisement will be placed on Google search results… Read More

Aron Frost

Can you help us open a Facebook Ad Account?

Yes, we can help you set up a Facebook Ad Account which is linked to your Facebook page. If you… Read More

Aron Frost

Can you guarantee results when it comes to paid media?

When it comes to paid media, we can guarantee an increase in traffic to your website. In terms of conversions,… Read More

Aron Frost

What is Media Spend?

Your media spend is the amount of money you’re willing to invest in media. This can be spent on… Read More

Quality Score

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is… Read More


Remarketing is a type of targeting in paid advertising, by which you target users who have performed action linked to… Read More


Keywords are words or phrases that are used to match your ads with the terms people are searching for. Read More

Invalid Clicks

Clicks on ads that Google considers to be illegitimate, such as unintentional clicks or clicks resulting from malicious software. You’re… Read More

Cost / Conversion

Cost/Conv. (Eg: Sales/Enquiry)=Cost per conversion. Total cost / total number of conversion. Read More

Definition of CVR

CVR stands for conversion rate. This is the % of people who converted after clicking on your ad. Read More

Search Impression Share

This is the amount of impressions you received, divided by the amount of impressions you were eligible to receive. Read More


This depends on your conversion goal, but is essentialy each time a user completes the action specified, such as purchasing… Read More

Average Position

A statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear… Read More


Clicks are simply the clicks people have made on your ads. Read More

Impressions (Impr)

Impressions are the amount of times your ad has been shown on the platform you’re using. Read More


CTR stands for click-through-rate. This is the % of people that have clicked on the ad after seeing it. This… Read More


CPC means cost-per-click. This is the price you pay each time someone clicks on your advert. Avg. CPC is then… Read More

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