If I bid more on a keyword, will I automatically rank higher in the search results? (SEM)
Ad Rank is a value that is used to determine where your advertisement will be placed on Google search results… Read More
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Aug 19 2020
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Aug 19 2020
Can you help us open a Facebook Ad Account?
Yes, we can help you set up a Facebook Ad Account which is linked to your Facebook page. If you… Read More
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Aug 19 2020
Can you guarantee results when it comes to paid media?
When it comes to paid media, we can guarantee an increase in traffic to your website. In terms of conversions,… Read More
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Aug 19 2020
What is Media Spend?
Your media spend is the amount of money you’re willing to invest in media. This can be spent on… Read More
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Jul 21 2020
Quality Score
Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is… Read More
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Jul 21 2020
Remarketing
Remarketing is a type of targeting in paid advertising, by which you target users who have performed action linked to… Read More
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Jul 21 2020
Invalid Clicks
Clicks on ads that Google considers to be illegitimate, such as unintentional clicks or clicks resulting from malicious software. You’re… Read More
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Jul 21 2020
Cost / Conversion
Cost/Conv. (Eg: Sales/Enquiry)=Cost per conversion. Total cost / total number of conversion. Read More
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Jul 21 2020
Definition of CVR
CVR stands for conversion rate. This is the % of people who converted after clicking on your ad. Read More
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Jul 21 2020
Search Impression Share
This is the amount of impressions you received, divided by the amount of impressions you were eligible to receive. Read More
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Jul 21 2020
Conversions
This depends on your conversion goal, but is essentialy each time a user completes the action specified, such as purchasing… Read More
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Jul 21 2020
Average Position
A statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear… Read More
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Jul 21 2020
Impressions (Impr)
Impressions are the amount of times your ad has been shown on the platform you’re using. Read More
