SEO is a long-term strategy. Once SEO optimization changes go live, it takes a while for results to come through. While this will depend on your campaign, but many of our clients see an ROI after 3-6 months as the influx of traffic naturally increases your conversions. Of course, this also depends on what you’re selling and how well the user journey caters to conversions.
For this reason, SEO is the perfect partner to an SEM campaign. Although you must invest money to get SEM leads through a “pay per click” model, you will see the result as soon as your ads go live. SEM can be used to kick start your online presence while SEO will eventually reduce your dependence on paid advertising in favour of organic leads.