Keyword difficulty is measured on a scale from 0-100. Anything over 40-50 starts to become more difficult to rank and will only be viable for well-established websites and companies.
In most cases, we cannot guarantee a specific keyword. However, our SEO campaigns do have guarantees that ensure a certain percentage of your total campaign keywords will be on the first page after the agreed timeframe.
Each campaign’s keywords are picked for a variety of reasons, but they will all be relevant to your business and the traffic you wish to drive. However, factors such as your website authority, the competitiveness of the keyword and more can affect which target keywords we choose and which we do not.