You are here:

The “People Also Ask” section, also known as the PAA box for short, is a series of questions and answers that show up related to the user’s search. This is an example of a search engine results page (SERP) feature and how the search engine decides to show users results to their search. These questions and answers pop up because according to Google, they are also popular searches that are related to the user’s inquiry and may be helpful. There is no limit to the number of questions that can show in the PAA box and depending on the search the format can be a short snippet of text or a link to a video. Currently, there isn’t enough data to say if the PAA box helps with search rankings.  

Return to Knowledge Base

Get your free Website & Conversion Health Check with an experienced digital strategist valued at $2,000HKD.

Limited spots available!

Get my free Health Check
10 Must know digital marketing strategies that will save you $$$


10 Must-Know Digital Marketing Strategies That Will Save You $$$

Want to save serious dollars on your digital marketing budget? We reveal ten exclusive tips used by the experts in our free report. Download and start saving hundreds today!

Free E-Book
No, thank you
IMPORTANT Your eBook will arrive in your inbox shortly.

Yes! Welcome to more leads, sales & success online.


Get Started

Enter your details

Thank You!

Your Digital Marketing Specialist will be in touch within 24 hours. Alternatively, for an instant chat, please call +852 2356 3200

whatsapp Callback

Send us a message and we will call you back

Your details are always securely stored.