Quality Score is Google’s rating of the quality and relevance of both your
keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
Quality Score is Google’s rating of the quality and relevance of both your
keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
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