You can divide SEO into three types: Onsite SEO, off-site SEO, and technical SEO. These are, in fact, not types of SEO but rather components of SEO. And therefore ensure your SEO campaign is more fruitful when implemented together.
- On-site SEO:
On-site SEO is the component of SEO that your end-user encounters and involves the use of keywords, media, and various best practices to entice a user to click.
- Off-site SEO:
Off-site SEO involves establishing your backlinking strategy and includes building relationships with other webmasters to ensure your links appear on reputable and authoritative websites.
- Technical SEO:
This component of SEO deals with the structure of your website and whether or not it’s set up in a way that makes it easier for search engines to index, crawl, and interpret your website.