There are a few factors to consider when creating the best page title. First, the best page title is around 60 characters long. You don’t want to go too much longer than that because it will get cut off in search engine results. Secondly, while keywords are important you don’t want to use too many because it can hinder the user experience and can just be unnecessary since Google and other search engines understand different variations of keywords. Pick your best keywords and make sure to put them right at the beginning. Google values unique content, so make sure each page title is different.