You are here:

Running pay-per-click (PPC) advertisements is an extremely impactful method of SEM. By crafting enticing and compelling ad copies, you can place your website above the organic results on Google and generate more traffic and leads. SEM can provide near-instantaneous results from the moment your ads go live.

SEO, on the other hand, is a long-term strategy which takes several months to show results. Unlike SEM, the benefit of SEO is that you do not have to pay for sustained results.

SEO and SEM can nicely complement each other, meaning the best strategy is often a combination of both. By finding out the successful keywords through a short-term SEM campaign, you can more successfully target them in your long-term SEO campaign. In doing so, you will reduce your dependence on paid advertising.

Return to Knowledge Base

Get your free Website & Conversion Health Check with an experienced digital strategist valued at $2,000HKD.

Limited spots available!

Get my free Health Check
10 Must know digital marketing strategies that will save you $$$


10 Must-Know Digital Marketing Strategies That Will Save You $$$

Want to save serious dollars on your digital marketing budget? We reveal ten exclusive tips used by the experts in our free report. Download and start saving hundreds today!

Free E-Book
No, thank you
IMPORTANT Your eBook will arrive in your inbox shortly.

Yes! Welcome to more leads, sales & success online.


Get Started

Enter your details

Thank You!

Your Digital Marketing Specialist will be in touch within 24 hours. Alternatively, for an instant chat, please call +852 2356 3200

whatsapp Callback

Send us a message and we will call you back

Your details are always securely stored.