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The search engine result page (SERP) determines where you show in a search result, and if you’re not on the first page the user probably won’t see you. There is a complex algorithm behind where you show on a SERP and while no one really knows the exact algorithm, there are certain things we do know that help with how someone organically ranks on the search result page. Additionally, there are paid ads and other SERP features that can help you land on that coveted first page.

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