5 Ways to build a positive brand image

Marketing

Before purchasing anything online, customers will judge your brand image. Everyone will spend a little time reading customer reviews. As such, what people think, and more importantly what they say, about your business matters a whole lot.

So, what happens if you do receive some negative reviews or a particularly dissatisfied customer posts something horrendous or blatantly untrue? It can lead to lasting, detrimental effects on your online brand image.

Thankfully, there is something you can do: Online Reputation Management (ORM).

Continue reading to see exactly why this online service can be invaluable to your business. And with the majority of consumer purchasing behavior taking part online, it means that the reviews and comments your business gets can affect your bottom line.

Usually, this is a good thing! Because hopefully, most reviews of your business will be positive ones. However, the ramifications of negative reviews, especially particularly nasty and hostile ones, can be quite detrimental to your brand’s reputation.

Rest assured, there is a solution: Online Reputation Management (ORM). Keep on reading to see how invaluable this online service can be to your burgeoning business.

Online Reputation Management Defined

What is online reputation management (ORM)

In the simplest terms, ORM consists of a digital PR (public relations) team that works tirelessly to maintain and boost your brand’s image.

For the interested consumer, learning more about your business and its potential quality is just a quick Google search away. First impressions matter, especially since 87% of customers compare various companies’ products while shopping online before deciding to buy.

Having trustworthy ORM strategies in place before launching a marketing campaign can save you from tons of issues, as you’ll have an automated damage control system in place to rectify any potentially inflammatory problems that occur online.

With that in mind, let’s consider five compelling reasons why you should consider having Online Reputation Management as part of your digital marketing strategy.

1. Guarantee Your Brand’s Domain Authority

Just about 84% of all people trust online reviews as much as they’d trust a recommendation from a friend.

As such, the most raved about businesses have the greatest advantage because they have the most trust. That is, of course, as long as the reviews are positive.

Additionally, having awesome reviews online significantly increases your chances of appearing higher up on search engine results pages, giving your business greater domain authority and improving your brand image.

Unfortunately, the opposite is just as true and much more serious for negative, scathing reviews. Guaranteeing your business achieves and maintains an online presence that best reflects it can often require employing Online Reputation Management.

An ORM campaign works by reducing the effects of negative search results about your business online while simultaneously promoting as many positive ones as possible. This is done by influencing the most popular forums and other crowd-sourced online review platforms to bring positive feedback to the forefront.

2. Keep Track of Online Activity in Real-Time

The moment an ORM campaign launches, you’ll instantly and automatically receive notifications every single time your business gets an online mention. Likewise, you’ll also have unlimited access to digital reports regarding all related online activities.

Keeping track of all this can often be a full-time task, which is why trying to monitor and respond to every single comment your business receives (positive or negative) can pull you away from other problems that require your personal attention.

This is why digital agencies that supply ORM services can be helpful, as they take that off your plate, allowing you more time and energy to grow your business.

Online Reputation Management also includes complete campaign tracking – which entails tracking traffic growth, how you stack up against competitors, keyword ranking on search engine results pages, and more. 

With so much information at your disposal, it’s a simple matter to assess where improvements are needed and take targeted action to create an even more powerful digital marketing strategy.

3. Elevate Your Brand With SEO

Elevate brand image with SEO

Search Engine Optimisation (SEO) is an irreplaceable aspect of ORM services because it’s one of the main tools used to elevate your brand image and online brand reputation.

A key strategy to an ORM campaign is creating many links to external profiles, like on social media. For example, online reputation management perception of LinkedIn pages as such external profiles is often referred to as “parasite” URLs. This is because these parasite URLs affect the primary “root” domain that they refer to.

By focusing on link building via this SEO strategy, you increase your domain authority and your brand image. However, you also boost overall page search results, creating a much stronger online presence that returns more positive results for your bottom line.

4. Build a Positive Brand Image

Whenever you or a potential customer search for a product or service online, Google automatically displays the businesses with the strongest web authority first. This is something highly rated reviews are pivotal to ensuring.

For example, the top three businesses for nail salons in Hong Kong have at least 4-stars. This is crucial because studies show nearly half of all online shoppers require a 4-star rating or better before making a purchase.

What can you do to get similar results? Microsites are the answer. This proven ORM technique creates microsites as entirely separate domains that work as extensions of your company’s main site. This often helps quite a bit in elevating your brand’s main site’s positive rankings.

5. Boost Your Brand Image

At First Page, our Online Reputation Management and brand image building services are tailored for Hong Kong’s businesses.

Our proven strategies are carefully evaluated to ensure that they’re perfectly set up to best optimize your brand image. This can include your own social media profiles as buffer sites, creating content to properly address real customer concerns, managing click-through reputation, and more.

Please don’t wait any longer and contact us to get a FREE online reputation management quote.

And once your reputation has been refined with ORM, it’s time to take the next steps in becoming a social media rockstar! You can explore how by checking out these two articles by us:

https://www.firstpage.hk/resources/marketing/online-brand-management/

https://www.firstpage.hk/resources/marketing/five-best-tips-online-reputation-management/