5 Effective Video Marketing Strategies You Need To Know About
Over the past few years, video sharing and promotion has grown at an unprecedented rate. Most audiences, no matter the industry, prefer video content as it is easier to intake information when compared to a dull wall of text. Of course, there are other reasons that make videos more effective, starting with them being much, much more memorable.
You might be wondering if you even have enough resources in your marketing budget to create a video worth sharing. But not all videos have to be professionally made. Videos produced in a conversational yet actionable manner can be especially efficient at boosting your brand’s position in the market.
The truth is, making videos that can grow your business is not all that difficult. According to research from HubSpot, video content marketing has surpassed blogs and infographics as the most commonly used medium. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics) In fact, 87% of video marketers have reported that their videos have greatly increased traffic to their website, while 80% conclude that they have directly increased sales. (Wyzowl, 2020) (Source: https://www.hubspot.com/marketing-statistics)
If you find yourself feeling inspired to create video content, it’s important to know how to make best use of them. This includes working out what platform will serve you best. Is it Facebook? Instagram? Or even LinkedIn? Before all this, you will need to have a web page to link back to that has all the necessary information relevant to the video.
Read on to find out 5 ways in which you can provide effective video content that drives brand awareness, grabs the attention of many more customers and stimulates sales.
1. Know your audience
The videos that your audience wants to see are videos with content related to them and their interests. Therefore, you must first understand how your content can bring results or benefits to your audience themselves. By creating videos that target your ideal customers and what they’re looking for, you can passively increase your customer base and grow your own brand. People will engage with and remember your brand because of the video, and are more likely to provide you their custom.
2. Develop plans and monitor effectiveness
Before publishing any videos, it’s important to have a solid plan. If you want to ensure that you can attract every possible follower, you should be posting on all social media platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn and any other places that may reach your audience. To increase the effectiveness of your videos, you should take these points into account:
- Find out how you can continue posting similar, but still unique, content
- Identify the areas which are not performing well and ensure they don’t appear again in subsequent videos
In the long run, posting to all social media accounts will allow you to better understand how your video is performing, as you will have more data to work with. Some seemingly insignificant pieces of information can in fact provide valuable insight when compared with other videos or other platforms. With this data, you can move forward with more time-efficient and effective strategies.
3. Share behind-the-scenes clips
Sometimes only sharing serious videos can result in dull and boring content. Everyone is curious about what goes on behind the scenes, and these are sometimes the most attention-grabbing videos. Apart from being funny and engaging, they are also some of the easiest videos to film. As long as the core message and your branding is still clear, this kind of video can be just as beneficial as more ‘professional’ ones.
Some clips can also be shared on live broadcasting websites. For example, if you are about to hold an event, you could stream tidbits or trailers and post them to your Facebook page, IGTV or LinkedIn page. Of course, you could also make videos in advance and schedule their release to coincide with your event.
4. Explain key concepts and products to the audience
Videos are great for capturing the attention of your audience. But if the video does not explain the core message you’re trying to convey, it has ultimately failed its primary purpose.
The benefit of video content is that you can easily explain these key concepts and details through annotations, presenters or voiceovers.. Since too many words can detract from a video’s core message, it’s best to include special effects, gestures and other more visual approaches when explaining content that keeps the viewer engaged.
5. Pay attention to the length of the video
Although different topics will affect the ideal length of a video, most people nowadays have a short attention span when browsing content online. Generally, it is best to cut videos into 1-2 minute long films. This way, the video is much easier to digest and helps the audience understand your brand, product or service in a shorter amount of time before they lose interest. This is not a strict rule to follow, however. Educational content might need longer to be useful, while lifestyle video content could be even shorter to convey a snappy and attention grabbing, and even interactive message.
Research has found that 64% of respondents believe video marketing is the most effective method of online marketing, and that it is necessary to efficiently promote your brand and expand your business. If you want to learn more about video marketing strategies, you can read our previous blog: “YOUTUBE: HOW TO KICKSTART YOUR VIDEO MARKETING STRATEGY”. If you would like to learn more about how to use these videos to increase your brand awareness or exposure, contact us today and we can help you develop an effective and personalized strategy.