Improve Your YouTube Marketing Strategy: Have Your Youtube Channel Make Money Today!
If you’re not already using YouTube as part of your marketing mix, it’s time to start. This powerful platform offers businesses many opportunities to reach new customers and engage with current ones.
As a significant 65% of viewers will watch over three-quarters of a video on average, video content marketing proves a phenomenal method for attaining engagement, broadening your audience and of course, forging long-term relationships with your consumers.
YouTube video marketing is huge! You really need to improve YouTube marketing if you want to be noticed for video. Already, videos will account for a colossal 80% of all consumer traffic online, while HubSpot reports, 78% of online users watch videos every week.
Keep these hard-hitting statistics in mind for your YouTube strategy. Get ready to revel in the benefits of YouTube video marketing. YouTube is at present, the third most popular social media platform in Hong Kong.
By establishing such trust with your YouTube strategy, moreover from attaining greater conversions, you’re able to affirm brand loyalty; the hallmark of long-term success, as discussed in our previous blog, The Rise of Emotional Marketing.
With more than 87% of online marketers utilising video content, while on average, YouTube acquires over 500 million hours worth of video watchers each day, the power of video marketing is undoubted the queen of content and of colossal value – even surpassing the outreach of social media.
Table of contents
- 1. Create a Separate ‘Brand Account’
- 2. Use Audience Insights to Inspire Your Next Upload
- 3. Make your video marketing SEO-friendly
- 4. Improve Youtube marketing by ensuring your videos are multilingual
- Final thoughts for your Youtube strategy
- What else can you do to improve your digital marketing apart from an awesome Youtube marketing strategy?
In this post, we’ll share some tips for improving your YouTube marketing strategy. Read on to learn more! We reveal four simple steps to kickstart your video marketing strategy.
1. Create a Separate ‘Brand Account’
Unlike a regular Google Account, a specialized Brand Account enables you to use various services, in particular YouTube videos, providing unique Youtube analytics, permissions, and of course, the aptitude to allow various Google accounts to log in at the same time – an invaluable point of difference, especially for businesses.
Leading by example, Deluxe Hong Kong (pictured above) has created a lavish brand account, which takes on a personality of its own, making it clear to subscribers and viewers alike that this is, in fact, a brand account.
Let’s face it, we all love watching youtube videos. They’re informative, entertaining, and usually under 10 minutes long – perfect for our attention spans.
But did you know that Youtube marketing can also be a powerful marketing tool? By creating youtube videos tailored to your target audience, you can reach a wider audience with your message and build connections with potential customers. You can even have many Youtube channels that can meet the needs of segments within your target audience demographics.
What’s more, youtube videos are an affordable and easy-to- produce marketing strategy that can be used again and again.
So if you’re looking for a way to reach more people with your message, consider creating youtube videos. It just might be the best decision you ever make.
2. Use Audience Insights to Inspire Your Next Upload
Did you know that 96% of all smartphone users in Hong Kong use their smartphones to browse the internet each day?
Even better, the YouTube mobile app caters to this growing demand, whereby the most successful content creators will utilize audience insights to motivate their next upload to reach their Youtube audience.
After you’ve uploaded your first video, it’s never too early to start tracking engagement; in fact, it should be at the top of your priority list. As recommended by YouTube, when you link your YouTube channel to an existing Google Ads account; you’re able to attain a full spectrum of video insights.
These insights include, but are not limited to, impressions, views, view rate, cost-per-view (CPV), call-to-action overlays, and more. From there, you’ll find the data reveals further insights of its own; including who your audience is, their behaviour, and the type of content they’re most responsive to.
3. Make your video marketing SEO-friendly
While it may come as a surprise to most, search engines actually read your videos. In the same way, you’d optimize web pages for Google, you also need to optimize videos for a YouTube search. When done correctly, YouTube videos can form an integral part of your overarching SEO strategy.
These days, Youtube is one of the most popular search engines. In fact, people are now more likely to search for something on Youtube than they are to use Google.
This means that if you’re not optimizing your videos for Youtube, you’re missing out on a huge opportunity. Luckily, making your video marketing SEO-friendly is easier than you might think.
Here are a few SEO video tips
- Use keywords in your titles and descriptions. Just like with traditional SEO, including relevant keywords will help your videos show up in search results.
- Optimize your video thumbnails. A well-designed thumbnail can be the difference between someone clicking on your video or moving on to the next result. Make sure your thumbnail is catchy and includes relevant keywords.
- Use transcripts. Youtube’s automatic captions aren’t always accurate, but including a transcript of your video will help ensure that your content is properly indexed by Youtube’s search algorithm.
- Take into account Youtube voice search too. Every Youtube marketing strategy that Youtube content and Youtube presence will be found via voice search. So, remember to optimize your Youtube channel and Youtube video descriptions for voice search results.
Following these simple tips, you can make sure that your video marketing campaign is reaching its full potential.
Remember, when optimizing a video for a YouTube search, you must ensure you include the following: a video transcript, either an on-page markup or a video sitemap, an SEO title, description and thumbnail, and of course, the right SEO keywords as to the topic you’re trying to rank for.
Video via YouTube: 點 Cook Guide
4. Improve Youtube marketing by ensuring your videos are multilingual
One of the many advantages of living in a digital age, is that viewers may be provided access to content in any language from any country across the globe.
Moreover, lovers of language, foreign films, and multicultural individuals are everywhere – so speak to them (through captions)!
Take the world-famous LEGO YouTube channel for example. LEGO acquires near “twice as many views as any other brand on YouTube“ why? In addition to integrating a fruitful combination of both user-generated and original content, LEGO distributes their content in several languages.
Every part of your Youtube video should be translated. Remember to translate: Youtube video description, video titles, video thumbnails,
Whether you include captions as part of a video script or hire a professional to transcribe your videos for you, multilingual video SEO is the absolute key to attaining a global reach, maximizing your audience, and amplifying awareness, and this, in turn, is what will set your establishment apart – as an international brand not just another business.
Video via YouTube: ASHA ETC
Final thoughts for your Youtube strategy
Youtube marketing is not easy. You have to put in the time to grow your Youtube channel, produce engaging content, and promote your videos. You need to also consider how to promote your youtube channel.
But if you’re willing to put in the work, Youtube can be a great way to reach a wide audience and generate a healthy ROI. So what are you waiting for?
Get out there and start building your Youtube empire! But don’t forget, Youtube is just one piece of the puzzle.
To really succeed, you need to promote your videos across all of your social media channels. And don’t forget to include a call to action in every video.
With a little effort, you can turn Youtube into a powerful marketing tool.
So what’s the verdict? Are you convinced that YouTube marketing is a necessary part of your digital marketing strategy? If so, give us a call. We can help you develop a content plan that engages potential customers and drives conversions.
Your video content doesn’t have to be Hollywood-quality production, but it does need to be well-conceived and tailored to your unique selling proposition. So what are you waiting for? Let us show you how it’s done — call us today!
What else can you do to improve your digital marketing apart from an awesome Youtube marketing strategy?
As you know, keeping ahead of the competition requires constant investment. A Youtube strategy focused on your Youtube audience is an excellent digital tactic to drive ROI and sales. Keeping up with trends and create videos to match, plus promoting them with Youtube marketing tools, will get you results. But what more can you do to improve your marketing ROI? We have some great marketing blogs that can guide you to marketing success:
- Perfect Your Email Marketing Strategy Now
- What Are The Top Ppc Ideas You Ought To Know?
- Social Media Strategies: Successful Ones You Can Learn From
- Helpful Content Tips: Get Noticed Before The Competition
- 6 Easy Digital Marketing Hacks To Increase Your Leads
You probably have a lot on your plate if you are a busy small business owner or entrepreneur. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales and keep you ahead of the competition: