Visually Rich Ad Format
As discussed at length in our Social Media Marketing Guru series, visuals have outstanding selling power. Shopping Ads are inherently visually appealing, featuring large, high-quality images of products that break the monotony of text-heavy search results. SEM Google ads like this will help draw in good leads for your business.
They also contain shipping information, prices and other essential details so you have everything at your disposal to make an informed purchase straight away. You can even enable a functional that allows searchers to purchase products without even visiting your website!
More Qualified Leads
Shopping Ads will only be shown to people who actively search for your products by entering the keywords you have chosen for them to display for. This means you’ll only pay for clicks from searchers who are ready to buy!
How does this work? Because Shopping Ads contain all the relevant product details, consumers already have a clear idea of what your product looks like, its price and whether it matches their requirements.
Google Shopping caters to consumers positioned toward the bottom of the marketing funnel. This means it primarily caters to consumers who are at least considering purchasing a product.
Not only do these ads enjoy amazing placement in the Shopping tab of Google and their prime positioning on search result pages right above the fold, but they also mean your brand can show up a third time in SERPs: once on the organic listings, twice as a text-based Search Ad, and as a Shopping result.
Easy Targeting, Extensive Reporting
Google bases your Shopping Ads off your product feed within its Merchant Center, giving you easy access to hone your targeting to a tee. You’ll have all the tools you need to make sure you have purview over your campaign’s progress at any given moment, at any level of granularity.
As outlined above, Google Shopping is the perfect solution for retailers and E-Commerce merchants across the globe – but it’s more perfect for some than others.
As great as this platform is, it might not be ideal for you if:
- You sell less than 500 products
- Your website’s quality needs some attention first
Conversely, Google Shopping is perfect for you if:
- You’re searching for the perfect strategy to achieve maximum conversions
- You want to target consumers who know what they are looking for by the time they conduct a Google search
- A boost in your marketing return on investment (ROI) is needed
- You want to reach a higher quantity of customers
To get started on Google Shopping, you’ll need to make sure you have Merchant Center and Google Ads accounts activated and linked to each other.
You’ll also need to set up a product feed, so make sure you have the following product information on hand:
- Product title and descriptions
- Product Price
- Product ID
- Product image
- Global Trade Item Numbers
- Product Link
- Other specifications including product sizes, dimensions, shapes and colors
The benefits of Google Shopping are immense for E-Commerce merchants and consumers alike. Another win-win platform for all parties, Shopping is yet another manifestation of Google’s mission to universally improve user experience and innovate search technology for the better.
Do you need help getting your Google Shopping campaign off the ground, or simply want some professional advice? Talk to the friendly specialists at First Page HK today or review our Google Shopping Ads service!
We hope you have enjoyed our SEM Crash Course series! We’ll be back soon with more handy digital marketing blogs to help your strategy soar.