3 Tips To Improve Facebook Advertising Results

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Video Transcript

Lars Maehler

Hi guys, my name is Lars.

Hi guys, today I want to talk to you about optimizing your Facebook campaign, ’cause I have a lot of people that talk to me about being frustrated about not attaining the results. So here’s a couple of things we always do.

The first one is A/B testing, which essentially means running one ad versus another, and then just changing one variable so you don’t lose oversights in regards to what works and what doesn’t work. So these variables can be images versus video, they can be changing demographical elements, such as location, sex, age, as well as interest groups, and then also, looking into the different headers and texts and how they influence your conversion rates.

Now, the second element that I do is for Facebook pixel, you need to have them installed into your target pages so you can track the results from when a person clicks your ad and then lands on the intended page that you want to guide them to.

The third element is, when it comes to running an ad, don’t be impatient when you’re not getting any results after like, two to three days. Facebook algorithm takes some time to really start generating results. But at the same time, you also need some time to look into the data that you can acquire to make better decisions for yourself down the road when it comes to optimizing your campaign.

But I hope these points gave you a couple of insights in regards to what we do here. I’m willing to, obviously, share more information. Get in touch with me, I’ll be sharing more information through the next days and weeks to come, too.