Growth in the digital age depends on how accessible your website is to your target market. Online, your target audience is marked by a specific set of actions they take, including the search terms they use. SEO enables you to get your product, services, ideas, and content in front of them in a manner that is organic and builds trust and brand recognition.
Additionally, SEO is a marketing principle based on intent. Therefore, it is more effective than advertising because the user has an intention when searching for a keyword or phrase. These users are more likely to progress through the sales funnel at a rapid pace, and in a manner that’s more cost-saving than other forms of marketing.