7 Snapchat Marketing Tools To Build Your Brand
With Hong Kong falling head over heels for Snapchat, is your business on the right bandwagon?
In today’s fast-paced digital world, the reality is, your business should be on every marketing channel. Though unlike other social media platforms, Snapchat provides businesses with unique marketing potential.
There are more than 5 million smartphone users in Hong Kong alone, whereby the number of Snapchat users has increased from 19% to 46% in just one year. Why? Snapchat is a visually-driven platform, and there’s actually a science behind why people love visuals. According to Piktochart, our brains are simply “hardwired”, whereby we retain a staggering 80 per cent of what we see.
First of all, Snapchat is fun, engaging and of course, trending. Even better? On average, there are 187 million daily active ‘Snapchatters’ around the world, so you can attract a wide audience. Whether you’re ready to share a new product sneak peek or share footage of your business behind the scenes, Snapchat proves a profitable and highly-engaging platform for boosting your brand.
Express who you are! The most successful brands will use Snapchat to tell a story, educate their consumers, host live contests and events and share previews.
So, how does your business take advantage of this? Here, we reveal 7 of the most highly effective marketing tools for building your brand.
1. Snapchat Discover
Image by The Washington Post
If you ever thought Snapchat was just for selfies and bitmojis, you thought wrong. ‘Snapchat Discover’ has fast become one of the world’s biggest sources of news.
Leading by example, global news provider The Washington Post, were the first media company to “break news” on Snapchat. Following suit, international women’s magazine Cosmopolitan, are said to generate an average of 19 million views each month.
At present, publishers, media and entertainment brands and entrepreneurs alike, are capitalising on Snapchat Discover to disseminate content and video ads, gain mass engagement and understand their audience from newfound statistics.
Image by Marketing Land
In our previous blog The 6 Most Successful Social Media Platforms for Online Advertising, we spoke about injecting life and some personality into your brand – that’s where geofilters come in.
Sponsored geofilters are an engaging marketing tool for enabling your consumers to share their personal experience with friends. Geofilters allow a person to specifically share where they are, at the same time as promoting your product or service to a wider audience. Here, location-based filters are also used in order to maximise your brand outreach.
There are several kinds of geofilters, each providing a perfect fit for a type of brand. For example, there are national geofilters perfect for special holidays, while on-demand geofilters are ideal for sharing your special moment just as it happens.
3. Sponsored Lenses
There are sponsored geofilters, and then there are sponsored lenses. The main difference? It’s a face, not a place.
Sponsored lenses, otherwise referred to as ‘face lenses’, provide brand consumers with a fun, personalised experience.
As an iconic moment in the history of Snapchat, Taco Bell’s sponsored lens campaign for Cinco de Mayo (as pictured in the video above), generated 224 million views in a single day – a ground-breaking record.
See a snapcode, snap it and unlock something exciting! That little ghost icon you’ve most likely seen before, is formally known as a specialised QR code.
Not only is this highly-popular form of Snapchat marketing free, but it’s also incredibly influential. Business Insider reports that Snapchat users scan more than 8 million codes a day. This tool is one of a rare few, which actually merges traditional advertising with digital marketing, while growing your audience.
Snapchatters can scan your brand’s unique snapcode to discover exclusive content, receive special offers and much more.
It’s important to not confuse Snap Ads with “Snapisodes” – a newer term used to describe a Snapchat show or series.
The term ‘Snapisode’ first came to light when international hotel brand Marriott, premiered the first-ever Snapchat original series, which consisted of four 3-minute “snapisodes”. The series was called “Six Days, Seven Nights”, a provocative insight into the brand’s rich travel culture in a fast-paced tour across the globe.
More recently, T-Mobile launched the #GetThanked Snapisode featuring DJ Khaled. For those looking to reinvent or reinvigorate their brand, snapisodes are the answer. They’re innovative, fresh and in the same way popular TV shows accrue fans, you’re sure to build an audience!
6. Live Stories
If a picture’s worth a thousand words, just imagine what a story means. What do all of the best brands worldwide have in common? They create a sense of urgency. They know exactly how to convince every customer that what they have is something you need – right now.
Live stories are the ultimate tool for creating such demand. This signature feature reaffirms brand awareness by imparting a personalised viewing experience between your business and its audience – and thanks to Snapchat analytics, you can now track your audience reach and engagement.
The great part? It’s super easy to achieve – just hit record, utilise any of the above tricks and you’re on your way. And for those who are always on the run, there’s even an alternative hands-free way to record. In 2016, Snapchat released the first generation of ‘Spectacles’; the smartglasses that record the world just as you see it – through your eyes.
Surely you’ve heard of Google Analytics, but what about Snaplytics? Simply put, metrics matter. Measuring the effectiveness of each marketing tool goes hand-in-hand with your brand’s overall success.
While Snapchat has a valuable analytics tool of its own, Snaplytics is your fast solution to (specifically) managing and growing your Snapchat stories. Snaplytics provides automated analytics and actionable insights into your account’s performance.
For those looking to master content marketing on Snapchat, using an in-depth, third-party tool like Snaplytics will help you get there. With Snaplytics, you can also schedule content, create fact-based monthly reports and much more.
Start snapping! To learn more about how to excel as a digital marketer, peep our recent blog 5 of the Best Time-Saving Apps and Tools for Digital Marketers, and take your online marketing strategy to the next level.