Google Ads vs. Facebook Ads: What’s the difference?

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Video Transcript

Heather Lo

Have you ever wondered which platform works better for you? Google Search Ad or Facebook Ad? Well, it really depends on your needs. Facebook Ads tend to be more visual driven, and it is the perfect platform for you if you want to keep people at their awareness stage to let them know more about your product or your brand. It is also the platform for you to reach out to your potential customers proactively whereas for Google Ads, they have higher search intent, meaning people there already actively looking for products like yours. As a result, you can have higher conversion rates as well as higher CTR, meaning click-through rates for your ads. Want to know which one works better for your business? Give us a call today to learn more. See you next time. Bye.