Are you taking advantage of Instagram’s Stories? No? You should be!

If you don’t already know, Instagram Stories are very similar to Snapchat. This feature lets users take photos and videos and post them in such a way that disappears after just a day.

However, Instagram has recently released an additional feature that allows users to view stories after those 24 hours have elapsed. If you’re not sure where to find these “Highlights,” they can be found in those small bubbles just beneath your bio. It is almost like the premium content Instagram gives us is snappy and bright. This works wonders for engagement.

On a personal profile, users create stories to highlight their own story. It then can show up on the Instagram feed of their friends and followers.

Quite a few larger, well-known brands are shrewdly making use of Instagram’s Stories to get the word out about their products. Recognizable names, such as Nike and Forever 21, can be seen adopting this approach.

Product advertisements, surveys, customer contests, polls, giveaways, and more can all be creatively done via Instagram Stories to engage your audience. If you look around, there are some really cool Instagram story ideas that you can learn from.

No matter whether you happen to be a B2B or B2C business, using Instagram Stories will definitely increase your brand awareness on Instagram.

As such, here are seven engaging Instagram Story ideas for you.


AMA is short for “Ask Me Anything,” and it’s a fun and engaging way to interact quite directly with your audience. It’s decently new, yet it’s being used more and more regularly by some of the most renowned companies all over the world.

By doing an AMA, you can create much more significant relationships with your customers and show that you value their opinions and thoughts. This shows that you are actively trying to continue giving them what they actually desire. As you may expect, the manner in which this’ll elevate your brand awareness can’t be underestimated.

Here’s a simple idea: next time, ask your followers what they want to see on your next informative blog post to get some new, relevant ideas!


Boost website traffic with Instagram Stories

Next, you can easily use Instagram Stories to bring more visitors to any of your web pages or blog posts. On any Story, you can use the “Swipe Up” function, which will instantly and conveniently redirect your viewers to your website.

If you’re struggling with getting your brand out there, this is a good method to try! It is a great way to get Instagram story highlights for your latest blog posts.

TIP: Don’t be afraid to be a little coy! Don’t give everything away because this can convince your viewers to swipe up to get the rest of your info.

However, it should be known that this feature is only usable by Instagram accounts that are followed by more than 10,000 people. If you’re at that number and not yet using it, you should get on it!


Grow your business with Instagram Stories and Instagram Live

People respond well to seeing the companies they follow show that they’re owned and operated by real people. And if you’re really good at interacting in this way too, you can utilize Instagram Live to your advantage and get your customers hyped and raving ahead of your next big launch!


This is another resourceful way to make use of those Stories, and it’s the perfect method to hear what your audience thinks about specific questions and really develop and in-depth understanding about what their preferences may be.

Plus, as always, any opportunity to show your customers you care about their opinions will elevate your reputation.


Alongside doing Instagram Live, if you’ve got anything worth showing around your place of business to your followers, it’s more than worth doing so. You can make it about things directly related to your company, but going beyond that, such as providing a behind-the-scenes look at local events or fun employee social outings can illustrate how you’re diligent people who still know how to let loose.


Got some new stuff coming out soon? Don’t be shy about it! Announce it to the world bit by bit with sneak peeks that showcase the features of your up-and-coming products or services. This will get your customers ready to buy as soon as it’s released, as their curiosity will be hyping them up by that point.

Additionally, you may start to notice some new followers jumping on the hype train, too!


Just about anything can work with this one, but focusing on your most up-to-date business developments and products is key. By doing this, you will ensure that your customers are always up-to-date in knowing what you’ve got coming their way.

TIP: Make these announcements a part of your highlights as people will still be able to see them if they initially miss it!

Have questions about Instagram or using Instagram Stories to propel your business forward? Reach out to First Page and speak to one of our digital specialists.