15 Reasons Why Digital Marketing helps your bottom line
Achieving success as a small business is no easy feat, especially when you have to compete with some of the biggest brands out there. So, if you want to have the greatest chance of making it, a well-planned and well-implemented digital marketing strategy is going to be pivotal.
Marketing online is available to everyone no matter the size of your company’s budget. All one needs is an internet connection, and you have a direct path to engaging your customers and convincing them you’re worth doing business with.
Not sure how to get started? No problem! First Page’s world-class team has literally gotten thousands of small businesses like yours to reach their most profitable potential. With that in mind, let’s look at just a few of the best digital marketing tips you can implement to achieve the same.
Table of contents
- Why Your Small Business Should Use Digital Marketing
- 1. Budget-Friendly Marketing
- 2. More Conversions for Less Cash
- 3. Level the Playing Field
- 4. Send Revenue Through the Roof
- 5. Engage Your Ideal Customers
- 6. Stay On Top Of Consumer Trends
- 7. Elevate Your Brand Awareness
- 8. Promoting a Small Business with Digital Marketing
- 9. Social Media Marketing
- 10. Growth Hacking
- 11. Affiliate Marketing
- 12. Lead Generation
- 13. Content Marketing
- 14. Google Ads
- 15. Search Engine Optimization
- Talk with the Experts
Why Your Small Business Should Use Digital Marketing
It’s amazing how much we take the internet for granted these days. If there’s something we need, all we have to do is search for it, and we’ll find something relevant in seconds. That’s why if you’re not already making use of digital marketing for your small business, you’re missing out on quite a lot of revenue, seeing as how 51% of online shoppers first use a search engine like Google to research what they plan to buy.
Digital marketing is all about increasing your company’s visibility in SERPs (Search Engine Result Pages) because when this happens, tons more of your ideal customers start to flood into your website. All you need is a strategy that outstrips your competitors, and your business will begin to grow like never before.
No more tallying any further! Here are the main reasons why your small business will profit from a competent digital marketing campaign.
1. Budget-Friendly Marketing
Most small businesses don’t have millions to spend on traditional marketing strategies like TV, radio, newspapers, or the like.
Comparatively, using a digital marketing strategy is much lower in cost and tends to return much better and far superior results for small businesses. Why? Because these laser-focused strategies have the potential to create a huge ROI, the likes of which your company may have yet to see.
Don’t waste your time and money with radio ads that have impossible to track results. Using digital marketing is the better approach, as a campaign can easily be modified, and sales are never a vague metric.
2. More Conversions for Less Cash
Your company’s conversion rate directly influences your overall ROI. So, if you can level up said rates with minimal financial investment, you’d best believe your returns on investment will go through the roof. That’s the power of a specifically targeted digital marketing strategy.
Here’s an example: Using a data-driven Google Ads campaign, you can follow and reach your target customers at each point along their way to a final purchase. That way, it’s entirely possible to accomplish not just brand awareness across your market but create instant conversions.
As well, when digital marketing strategies like SEO are employed in the long term, your brand can rise through the ranking pages and leave your competition in the dust. Then, with your increased visibility, conversion rates like you’ve always wanted and beyond can be had.
3. Level the Playing Field
Even if your business lacks the resources of the biggest brands in your industry, it doesn’t mean you have to let them win. It’s even possible to make a big impact in digital marketing and beat them at their own game, and claim your piece of the pie.
Clever organizations know that digital marketing is perhaps the greatest promotion strategy because it allows them to pinpoint their ideal customers and convince them to buy with them.
Investing in an engaging social media marketing campaign or utilizing local SEO isn’t just for online businesses either. If you’ve got an actual storefront with tangible products, it’s all the more reason to expand your reach and bring more customers into your doors.
4. Send Revenue Through the Roof
Generating revenue is the lifeblood of any business. Without it, doors can become shuttered faster than you’d know it. And as more and more customers opt to shop online, achieving consistent revenue increases without some form of digital marketing in place will be challenging to say the least.
However, it’s also now easier than ever to make use of the newest technologies and techniques like video campaigns, chatbots, micro-influencer marketing, and so on to persuade consumers to consider your company’s offerings.
Keep in mind, though, those same big brands in your industry are looking at those exact same things. That’s why alongside our team at First Page Hong Kong, you’ll never have to worry about being left behind and leaving profits on the table.
5. Engage Your Ideal Customers
Digital marketing isn’t magic, even if it feels that way sometimes. All it does is help up-and-coming brands increase sales by reaching and converting their perfect customer through increased brand awareness. A fully optimized marketing campaign will help achieve this, but targeting an audience isn’t as simple a task as choosing a demographic.
Research is necessary, first and foremost! And not just any knee-deep level of research. Not only must you discover who your ideal customer base is, but you need to internalize their biggest pain points and show how what your company offers in the solution they’ve been seeking all along.
Of course, this will include basic demographic information like age, gender, and interests, but you must also consider the best type of content that will get them to engage with your brand actively. Once this is successfully done, you have a sure-fire method of gaining new customers.
6. Stay On Top Of Consumer Trends
Our society, especially over the last couple of decades, has been undergoing incredibly rapid changes. Likewise, consumer behavior has been changing in tandem, and it’s something your company must stay aware of to best shape your message today.
Fortunately, staying current is relatively easy when keeping up with the latest digital marketing strategies. Ever notice how you and just about everyone you know shops online via their smartphones? Then, it’s likely a good idea to have a mobile-friendly website to accommodate these behaviors.
Personal information is more heavily guarded than ever, too. This means communicating to concerned consumers exactly how you plan to use their data in an effective manner of developing public trust for your brand.
7. Elevate Your Brand Awareness
You likely have already heard, “It’s not what you know, but who you know.” But, even more so it’s, “Who knows you.” It’s the same for business! People simply don’t purchase from companies they don’t know and do not trust yet.
Having a digital marketing strategy helps get your business out there so that potential customers learn why your brand is different from others. Whether it’s faster shipping or the best products, everyone must know exactly what your brand provides and why they should be spending more time on your website.
8. Promoting a Small Business with Digital Marketing
Now that you understand why digital marketing can be such an incredible asset to your small business, it’s time to see the exact ideas that will bring you the most success. Here are a few of the most common and advantageous marketing strategies you can implement:
9. Social Media Marketing
Billions upon billions of people spend hours of their day on social media platforms like Instagram, Facebook, and TikTok, and you can make use of this fact to market your business. However, since just about everyone else is doing the same, you can’t just make mediocre content and expect stellar results.
Your content, and the way you reach out to your potential customers, must all work in unison to drive them to your website and influence them to buy your products or services. And, it’s all a lot easier said than done.
However, if you understand what makes your customers tick (remember all that research?), you can connect with them on another level, capture their attention, and get them to take action.
10. Growth Hacking
With how crowded the online landscape has become, brands hoping to reach the next level of success often have to resort to more experimental techniques. This is the realm of “growth hacking,” and it’s a relatively new field that shares quite a bit with digital marketing but focuses more on “hitting gold” rather than a traditional steady marketing approach.
Examples include detailed remarketing campaigns and exit popups, among many others.
11. Affiliate Marketing
Affiliate marketing is a digital marketing strategy where you pay participants in your campaign a small commission when they send converting customers your way. When done effectively, you’d be surprised how quickly it can escalate your business.
Doing it well is the rub, of course. And to properly do so, you have first to attract potential partners who can reach your ideal customers. For instance, one type of affiliate marketing involves having other people create freelance SEO campaigns to build interest and sales for your products. Another is requesting popular online influencers to speak to their audience about what you do.
And while you do have to pay out for this tactic constantly, the similarly constant sales conversions will far outweigh such a comparatively tiny sum.
12. Lead Generation
Getting hot leads is one of the ultimate goals of all businesses. But, it can only be done once your digital marketing strategy is working in sync with the exact objective of your company.
A fundamental understanding of your target market is essential, but you also have to have a method for capturing their attention. For example, a company that sells a muscle recovery drink might spend lots of time on Facebook groups catering to physically active individuals.
Alternatively, any brick-and-mortar business that thrives off local traffic must prioritize responding to online reviews, as even negative ones are an opportunity to demonstrate your ability to listen and improve based on feedback.
13. Content Marketing
Setting aside the time to formulate a solid content marketing strategy is an excellent way to ensure customers spend more time on your website and get to know your company. Whether it be blog posts, infographics, YouTube videos, or podcast appearances, any or all of them can help your brand achieve prominence in your sector.
Surprisingly, although content marketing is extremely popular, almost two-thirds of all businesses fail to have any sort of content marketing plan in place. That is the perfect opportunity for your brand, as there’s the chance you can easily surpass your competitors in this realm.
We live in a world where businesses who maintain a blog get 434% more web traffic than those who don’t. Never overlook the power of content marketing!
14. Google Ads
When it comes to advertising online, it doesn’t get any bigger than Google Ads, with Google Display Network ads reaching more than 90% of internet users all by themselves. Despite this fact, most small businesses think paying for online advertising is too cost-prohibitive for them.
The reality, though, is that most of these companies have likely never taken part in a truly optimized digital marketing campaign. By using real, research-backed methods that prioritize the most effective audience targeting techniques, creating a campaign that returns multiple times what it takes is well within the realm of possibility.
Our First Page Hong Kong team specializes in performing the most comprehensive keyword research to narrow down your ideal target’s language and reach them via modern-minded and cost-effective Google Ads.
15. Search Engine Optimization
The biggest companies may seem like they own a monopoly sometimes, but it certainly isn’t over SEO. Truly, it’s often most effective for small businesses instead, as it assists them in identifying customers, generating leads, and building a website that best serves their users.
Keyword research is where it’s at, though, and it simply cannot be ignored. Knowing what keywords to include in your content is absolutely critical to optimize your website’s pages with words your most relevant customers actually use. This is how your brand increases its visibility in search engine result pages!
Additionally, SEO can serve as the springboard for building your content plan and around launching your brand’s image into the stratosphere.
Talk with the Experts
Just because you’re a small business doesn’t mean you have to make small moves. These simple marketing ideas are much more powerful than you might expect and can quickly get you to the forefront of your industry.
That being said, a digital marketing campaign will only achieve success if it’s implemented to an incredible standard. You’re in luck though! Because our expert team at First Page successfully operates such campaigns for the world’s biggest business each and every day.
Are you ready to experience the life-changing results of digital marketing? Contact us today and learn why we’re thought of as Hong Kong’s leading full-service digital marketing agency.