Colour and web design

Colour and web design

Colour and web design An understanding of colour psychology can significantly improve your website’s conversion rate. Different colours can evoke… Read More

The evolution of PPC: Traditional and modern techniques for the Hong Kong market

The evolution of PPC: Traditional and modern techniques for the Hong Kong market

Pay-per-click marketing is evolving as technology and drives changes in user behaviour. Hong Kong, is at the leading edge of… Read More

Integrating PR and SEO. A natural, yet undervalued co-existence

Integrating PR and SEO. A natural, yet undervalued co-existence

Your business's digital marketing campaign can get optimized tremendously when you integrate SEO and PR. Learn more about the advantages you can reap here. Read More

Asia-Pacific’s Economic Future to Be Driven by Digital Deals

Asia-Pacific’s Economic Future to Be Driven by Digital Deals

APEC* celebrated its 25th anniversary in 2014, and with economic confidence growing, the future of the region looks positive. Studies… Read More

International SEO campaigns in multiple languages. How does it work?

International SEO campaigns in multiple languages. How does it work?

A multi-language website can surely deliver advantages to your firm. Discover international SEO campaigns in multiple languages and their benefits here. Read More

Tips for Chinese market entry online

Tips for Chinese market entry online

“If there are virtual riches in China, Baidu is a rocky port”. First Page, Hong Kong’s top-rated SEO company,… Read More

SEO: Should I run my campaign in-house or outsource to professionals?

SEO: Should I run my campaign in-house or outsource to professionals?

You can run your SEO campaign in-house or by outsourcing it to professionals. Discover more about the advantages and downsides of these two choices here. Read More

Should I use Google Ads or Facebook Ads? – Answered.

Should I use Google Ads or Facebook Ads? – Answered.

Get more bang for your buck Forget Mayweather-Pacquiao, the real fight of the century is between Google and Facebook for… Read More

Customer Service in the Digital Age

Customer Service in the Digital Age

Beta testing for customer service It’s a brave new world, well in some cases, it’s not so brave. The internet… Read More

How to make ‘mobilegeddon’ work for you in Hong Kong

How to make ‘mobilegeddon’ work for you in Hong Kong

Hong Kong is seen as the perfect example as to why Google has shaken-up search rankings, giving preference to “mobile-friendly”… Read More

BECOME A BOLDER BRAND

BECOME A BOLDER BRAND

You love your business, but that doesn’t necessarily make it an easy story to tell. Good branding is both an… Read More

BUSINESS OPPORTUNITY INTUITION

BUSINESS OPPORTUNITY INTUITION

“The future is already here — it’s just not very evenly distributed” William Gibson, Canadian-American science fiction writer. A business… Read More

A SOCIAL CITY

A SOCIAL CITY

As an entrepreneur in Hong Kong, you can succeed in this social media-savvy city. Read the popular social media platforms as effective business tools here. Read More

HONG KONG: THE ENTREPRENEUR CAPITAL

HONG KONG: THE ENTREPRENEUR CAPITAL

Hong Kong is calling. Alive with start-up hotspots, technological advances and a razor-sharp business acuity, Hong Kong is a formidable… Read More

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