4 Tips to Mastering SEO Content in 2020
Following the algorithm update at the beginning of the year, search engines are prioritizing and favoring audience-focused content. In hopes to phase out low-quality content that has been oversaturated with keywords. 2020 is all about prioritizing the user by creating meaningful and valuable content in the realm of digital marketing. And if you want to use the remaining months we have of 2020 to master your SEO content writing, then you’ve come to the right place!
Read on to discover our top tips on mastering the art of creating awesome SEO content for the remainder of 2020 and beyond.
1. Know your target audience
We cannot stress this enough, knowing your audience inside-out is key when it comes to creating content. It’s not a new concept but it’s one that is often overlooked or forgotten, especially if you’re on a mission to churn out as much quality content as you can. To create content that resonates with your intended audience, it’s important for you to think from their perspective and know what they want and what they are looking up on search engines. Not only will this make your keyword research easier, (something we will touch shortly) but it will also make it easier for you to create content that drives them to take action.
2. Plan, plan, plan
Keyword planning and mapping them to search intent is an important step that comes before creating result-driven content! Search intent is something we all need to pay attention to in 2020, while the majority of SEO specialists will factor this into their keyword planning process, it’s not unusual for the search intent factor to be left as an afterthought or even forgotten. In 2020, we want search intent to be in the center stage, as this is the best way to create content that is highly relevant to the mapped keywords.
Let’s say you want to rank for the keyword “Bridal shower”. Your keyword mapping process based on search intent will be first and foremost choosing between assigning the keyword to a blog post that talks about “The best bridal shower gifts”, or a service page for bridal shower venues.
Your second step would be to see what kind of search results come up when you look up your target keyword. If the majority of the results show bridal shower gift guides, then your best bet is to go with the blog post. The main thing you have to remember is that you should force a keyword into your content just because you want to rank for it. Think from your target audience’s perspective and then create content that caters to what they want.
3. Leave filler content behind
Don’t write content for the sake of just wanting your target keyword to rank, the search engine algorithm doesn’t like it and there is a high chance that people who stumble upon your page won’t either. The year 2020 is all about meaningful content that will bring value to your audience. While what actually brings value to your audience can be a bit vague and maybe even bordering philosophical. What we mean by value is really just giving your target audience the answer or solution that they are looking for. In this instance, the best way to create amazing content is to talk about what you know or get a topic expert to create well-researched content for you.
4. Content optimization tools are your friend
SEO content writing may sound intimidating to people who aren’t professional writers or familiar with digital marketing. But the truth is you don’t have to be in the digital marketing industry or even an SEO specialist to create search engine optimized content. There are super helpful tools at your disposal that can help you optimize your content and improve your writing. So, don’t sleep on them and use these tools to your advantage when it comes to making enjoyable content that ranks.
Now that you’ve learned our top 4 tips on how to master creating kickass SEO content in 2020 (and hopefully beyond), go forth and apply these tips to your content and watch them rank.
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