PPC Archives

Running Google Ads? You Need to Master your ‘Quality Score’

William Lam - Mar 25 2021

Running Google Ads? You Need to Master your ‘Quality Score’

The most measurable indicator that helps us to optimize Google Search Ads campaigns is Quality Score. Quality Score is… Read More

Google is putting an end to broad match modifier keywords. Here’s what you need to know.

Arran Saunders - Feb 11 2021

Google is putting an end to broad match modifier keywords. Here’s what you need to know.

In the digital world, change is everywhere: what Google was 10 years ago is drastically different to where it is… Read More

The Complete Guide To Writing Google Ad Copy That Sells

Arran Saunders - Sep 03 2020

The Complete Guide To Writing Google Ad Copy That Sells

We’ve all seen good and bad ad copy as we peruse through the internet. We skim through search… Read More

Arran Saunders - Jul 30 2020

PPC: What It Means & Why It Matters

Have you ever noticed the adverts that appear alongside your search results on Google and other major search… Read More

Clarkson Woo - Jan 31 2020

Which is more effective: SEO or SEM?

SEO and SEM are integral components of digital marketing activities. Learn more about these concepts here and how you can benefit from them in advertising. Read More

Setting Up Effective LinkedIn Ad Campaign

Ashley Kong - Nov 05 2019

Setting Up Effective LinkedIn Ad Campaign

Whether it be in the marketing department or as a consultant, I have had experience with several different types of digital marketing methods. Using different platforms to increase business opportunities for the company and its customers is key for helping bring in big brand-names and improving sales. Read More

How To Make Your Google Search Ad Copy Sparkle

Deni Kirkova - Aug 20 2019

How To Make Your Google Search Ad Copy Sparkle

Google Search Ad copy makes all the difference when it comes to tempting people down the marketing funnel. All you need to do is convince them you’re the right choice. Read More

Ramp Up Your PPC Campaign With These 5 Amazing Tools

Mollie Gough - Aug 01 2019

Ramp Up Your PPC Campaign With These 5 Amazing Tools

Unless you just started with digital marketing yesterday, odds are you’re aware of how essential pay-per-click (PPC) ads are for… Read More

SEM Crash Course 4th Edition: Google Shopping

Mollie Gough - Jul 18 2019

SEM Crash Course 4th Edition: Google Shopping

The way we shop has undergone significant transformation in the past few years. The advent of smartphones and internet access… Read More

SEM Crash Course 3rd Edition: Conquering Google Display

Mollie Gough - Jul 04 2019

SEM Crash Course 3rd Edition: Conquering Google Display

Ever heard the saying "a picture says 1,000 words"? If your brand advertises on Google Display, that old adage takes on a whole new meaning. Read More

SEM Crash Course 2nd Edition: Google Search Ads

Mollie Gough - Jun 19 2019

SEM Crash Course 2nd Edition: Google Search Ads

You can’t escape them. For almost every product or service search you conduct on Google, you’ll see them. They are… Read More

SEM Crash Course 1st Edition: The PPC Introduction You’ve Been Searching For

Mollie Gough - Jun 06 2019

SEM Crash Course 1st Edition: The PPC Introduction You’ve Been Searching For

Search Engine Marketing, or SEM for short, is one of the most powerful digital marketing methods out there. Read More

How to Get Customers Excited: 5 Cool Ways to Spark Online Shopping

Eve Zaidan - Nov 29 2018

How to Get Customers Excited: 5 Cool Ways to Spark Online Shopping

It’s time to put the ‘Merry’ back in Christmas. When it comes to online shopping, it shouldn’t come as a… Read More

Part Three: 6 Practical Reasons Why You Need a Shoppable Instagram

Eve Zaidan - Nov 23 2018

Part Three: 6 Practical Reasons Why You Need a Shoppable Instagram

With shoppable Instagram, now consumers can skip the product description and jump straight to the checkout! And since Christmas is… Read More

How To Increase Online Revenue During Christmas Period – Google Shopping

Kiva Huang - Nov 21 2018

How To Increase Online Revenue During Christmas Period – Google Shopping

This coming holiday season, you may want to know how you can stand out from your competitors through Google Shopping Ads. Discover some amazing tips here. Read More

How To Increase Online Revenue During Christmas Period – Google Ads

Kiva Huang - Nov 21 2018

How To Increase Online Revenue During Christmas Period – Google Ads

Do you wonder about how you can generate more revenues this coming holiday season through Google Ads? Discover some helpful tips through this video here. Read More

Part Two: 5 Simple Tips for How to Use Facebook Ads

Eve Zaidan - Nov 15 2018

Part Two: 5 Simple Tips for How to Use Facebook Ads

With over 2.2 billion Facebook users across the globe, are you taking advantage of Facebook Ads? Whether you’re just… Read More

How to Prepare for the Christmas Shopping Rush Using Facebook?

Kiva Huang - Nov 09 2018

How to Prepare for the Christmas Shopping Rush Using Facebook?

Using popular social media platforms like Facebook and Instagram can help you prepare for the Christmas rush. Learn more through this video here. Read More

Part One: 4 Things You Need to Know About Google Shopping Ads

Eve Zaidan - Nov 08 2018

Part One: 4 Things You Need to Know About Google Shopping Ads

With Christmas just around the corner, the time to capitalize amid the platform that’s “dominating retail search marketing” starts… Read More

Why Every Business Needs Pay-Per-Click Advertising

Mollie Gough - Jul 09 2018

Why Every Business Needs Pay-Per-Click Advertising

Thinking about your next digital marketing strategy? Pay-per-click is a must. When led to a website through Pay-per-click advertising,… Read More

Get your free Website & Conversion Health Check with an experienced digital strategist valued at $2,000HKD.

Limited spots available!

Get my free Health Check

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.blog-content .post-content h3,.blog-content .post-content h4{color:#ff5254;}.blog-content .post-content h3{font-weight:700;font-size:15px;line-height:1.2em;margin-top:1rem;margin-bottom:1rem;}.blog-content .post-content h4{font-weight:400;font-size:15px;line-height:1.2em;margin-top:1rem;margin-bottom:1rem;}.blog-content .post-content .wp-block-image .aligncenter>figcaption{display:block;}.blog-content .post-content .aligncenter{clear:both;display:block;margin:0 auto;text-align:center;}@media (min-width: 768px){.blog-content .post-content h3{font-weight:700;font-size:21px;line-height:1.2em;margin-top:25px;margin-bottom:25px;}.blog-content .post-content h4{font-weight:400;font-size:21px;line-height:1.2em;margin-top:25px;margin-bottom:25px;}}:root a.has-white-color,:root a.has-white-color:hover{color:#fff;}body footer ul.footer-nav li a{color:#fff;text-decoration:none;}body footer ul.footer-nav li a:hover{color:#fff;text-decoration:underline;}.megamenu-li .megamenu .row{padding:0;}.mobile-go-back{display:none;}.navbar-header .navbar-collapse .menu .navbar-nav .nav-item.mobile-go-back .nav-link{font-size:12px;padding-top:30px;cursor:pointer;}.hero-img-mobile{max-width:250px;margin:0 auto -25px;}section.section-paragraph ul{list-style-type:disc;}section.section-paragraph ul.list-unstyled{list-style-type:none;padding:0;}section.section-paragraph ol.list-number-sign{list-style:none;counter-reset:my-awesome-counter;padding-left:28px;}section.section-paragraph ol.list-number-sign li{counter-increment:my-awesome-counter;}section.section-paragraph ol.list-number-sign li::before{content:"#" counter(my-awesome-counter) " - ";margin-left:-28px;}section.section-paragraph.mob-center ol.list-number-sign li p{text-align:left;}section.section-paragraph.mob-center ol.list-number-sign li p:first-of-type{margin-top:-22px;}.lead{font-size:20px;line-height:25px;font-weight:700;}@media (min-width: 768px){section.section-paragraph h2{font-size:45px;line-height:45px;letter-spacing:-1.2px;}section.section-paragraph h3{font-size:35px;line-height:45px;letter-spacing:normal;}}@media (max-width: 767px){section.section-paragraph.mob-center h2{font-size:30px;line-height:35px;letter-spacing:-.8px;text-align:center;}section.section-paragraph.mob-center h3{font-size:24px;line-height:30px;letter-spacing:-.7px;text-align:center;}}@media (min-width: 992px){.hero-img-mobile{display:none;}}@media (min-width: 992px){.megamenu-results{position:relative;}.megamenu-results .dropdown-menu{right:0;left:auto !important;}.megamenu-google-ads .megamenu-heading{min-width:201px;}.megamenu-social .megamenu-heading{min-width:289px;}.megamenu-results .megamenu-heading{min-width:155px;}.megamenu-seo .megamenu-heading{min-width:204px;}.megamenu-other-services .megamenu-heading{min-width:239px;}.navbar-header .navbar-collapse .dropdown .dropdown-menu:not(.megamenu){min-width:100%;}.navbar-header .navbar-collapse .dropdown .dropdown-menu .dropdown-cont{padding:10px 20px;}.navbar-header .navbar-collapse .dropdown .dropdown-menu .dropdown-cont .dropdown-item{white-space:nowrap;}.navbar-header .navbar-collapse .menu{position:relative;}.min-header .navbar-brand{display:none;}.navbar-header .navbar-brand{margin-top:-60px;position:absolute;z-index:9999999;}.megamenu-heading img{display:inline-block;}.megamenu-heading{color:#427fe0;font-size:14px;font-weight:700;padding-bottom:15px;border-bottom:2px solid #e7e7ea;display:flex;align-items:center;}.megamenu-li .megamenu .row{padding:0 15px;flex-wrap:nowrap;}.navbar-header .navbar-collapse .dropdown .dropdown-menu{background:#fff;}.navbar-header .navbar-collapse .dropdown .dropdown-menu .dropdown-item{color:#427fe0;white-space:normal;}.navbar-header .navbar-collapse .dropdown .dropdown-menu .dropdown-item:hover{color:#ff5254;}.megamenu .col-lg-2{-ms-flex:0 0 20%;flex:0 0 20%;max-width:20%;}.megamenu>.row>div{padding:20px;}.megamenu>.row>div:not(:last-of-type){border-right:2px solid #f6f6f7;}.menu .dropdown-menu.megamenu .dropdown-item{padding-left:0 !important;}.navbar-header .navbar-collapse .menu .navbar-nav .nav-item .nav-link:hover,.navbar-header .navbar-collapse .menu .navbar-nav .nav-item .nav-link:hover.dropdown-toggle,.navbar-header .navbar-collapse .menu .navbar-nav .nav-item.show .nav-link{color:#ff5254;}.navbar-header .navbar-collapse .menu .navbar-nav .nav-item .nav-link:hover.dropdown-toggle::after,.navbar-header .navbar-collapse .menu .navbar-nav .nav-item.show .nav-link.dropdown-toggle::after{color:#ff5254;transform:rotateZ(-180deg);}.navbar-header .navbar-collapse .dropdown .dropdown-menu.megamenu .dropdown-item.link-active{color:#ff5254;}.navbar-header .navbar-collapse .dropdown .dropdown-menu.megamenu .dropdown-item.link-active::before{color:#ff5254;display:inline-block;width:0;height:0;margin-right:.255em;vertical-align:middle;content:"";border-top:.3em solid;border-right:.3em solid transparent;border-bottom:0;border-left:.3em solid transparent;transform:rotateZ(-90deg);font-size:15px;margin-top:-3px;}}@media (max-width: 991px){.mega-dropdown-menu-results{padding-left:15px;}.megamenu-heading.megamenu-heading-reviews{display:none !important;}.megamenu-heading.megamenu-heading-results::after{transform:none;}.max-w180-mobile{max-width:180px;margin-left:auto;margin-right:auto;display:block;}.max-w260-mobile{max-width:260px;margin-left:auto;margin-right:auto;display:block;}.navbar-header .navbar-collapse .dropdown .dropdown-menu{margin:0 !important;}.megamenu-li{position:static;}.navbar-header .navbar-collapse .dropdown .dropdown-menu .dropdown-item{padding:15px 25px;color:#fff;font-size:14px;font-weight:700;letter-spacing:1px;line-height:20px;text-transform:uppercase;white-space:normal;min-width:200px;}.megamenu-heading{padding:15px 25px;color:#fff;font-size:14px;font-weight:700;letter-spacing:1px;line-height:20px;text-transform:uppercase;white-space:nowrap;margin:0;}.megamenu-heading img{display:none;}.navbar-header .navbar-collapse .menu .navbar-nav .nav-item .nav-link.dropdown-toggle::after{transform:rotateZ(-90deg);}.megamenu-heading::after{display:inline-block;width:0;height:0;margin-left:.255em;vertical-align:.255em;content:"";border-top:.3em solid;border-right:.3em solid transparent;border-bottom:0;border-left:.3em solid transparent;transform:rotateZ(-90deg);}}.archive.tax-epkb_post_type_1_category .post-desc{display:none;}footer .podcast-holder{width:100%;}footer .podcast-holder a:hover{text-decoration:none;}footer .podcast-holder .podcast-links-row{margin-bottom:20px;}footer .podcast-holder .podcast-des{font-size:14px;text-align:center;padding-left:5px;line-height:17px;margin-bottom:0;}footer .podcast-holder .single-podcast-item{height:48px;display:flex;align-items:center;background-color:#fff;border-radius:8px;margin-bottom:10px;padding:8px;box-shadow:0 2px 6px 0 rgba(0,0,0,.23);}footer .podcast-holder .single-podcast-item img{width:35px;height:auto;}footer .podcast-holder .single-podcast-item p{margin-bottom:0px;margin-left:10px;color:#000;}@media (min-width: 414px) and (max-width: 767px){footer .podcast-holder{max-width:280px;}footer .podcast-holder .lisnic-photo{margin-top:10px;}}@media (min-width: 992px){footer .podcast-holder{max-width:280px;}footer .podcast-holder .lisnic-photo{margin-top:10px;}}.blog-newsletter-form .parsley-errors-list{flex:1;order:3;min-width:100%;}div.callback{position:fixed;display:block;bottom:30px;z-index:15;right:calc(15px - 100vw + 100%);}div.callback a{display:inline-block;border-radius:50%;height:50px;width:50px;}div.callback a img{position:relative;height:54px;width:54px;left:-2px;}@media (max-width: 768px){div.callback .open-popup-callback{display:none;}}@media (min-width: 769px){div.callback .whatsapp{margin-right:10px;}div.callback{right:calc(45px - 100vw + 100%);}}.get-callback-popup{max-width:440px;width:100%;min-height:400px;margin:0 auto;padding:20px 40px;position:relative;color:#fff;border-radius:4px;background:linear-gradient(180deg,#427fdf,#396bb1 100%);box-shadow:0 12px 18px 0 rgba(0,0,0,.15);z-index:999;}.get-callback-popup .quote-form{padding:0px;}.get-callback-popup .quote-form h3{font-size:32px;line-height:34px;text-align:center;margin-top:10px;margin-bottom:1.5rem;}.get-callback-popup .quote-form p{font-size:15px;line-height:24px;text-align:center;margin-top:16px;margin-bottom:16px;}.get-callback-popup .quote-form .mfp-close{opacity:1;color:#fff;}.get-callback-popup .quote-form input[type=text],.get-callback-popup .quote-form input[type=email]{padding-right:30px;}.get-callback-popup .quote-form .fa-user,.get-callback-popup .quote-form .fa-envelope{font-size:18px;color:#ccc;position:absolute;top:15px;right:25px;}.get-callback-popup .quote-form .iti{width:inherit;}.get-callback-popup .quote-form .iti .iti__flag-container{color:#666;max-height:45px;}.get-callback-popup .quote-form .iti .iti__flag-container .iti__selected-flag{background-color:#fff;border-right:1px solid #eee;}.get-callback-popup .quote-form .iti .iti__flag-container .iti__selected-flag .iti__selected-dial-code{font-family:Lato,Kanit,sans-serif;font-size:15px;width:32px;}.get-callback-popup .quote-form .iti .iti__flag-container .iti__country-list{white-space:inherit;width:360px;}.get-callback-popup .quote-form .iti .iti__flag-container .iti__country-list .iti__country .iti__country-name,.get-callback-popup .quote-form .iti .iti__flag-container .iti__country-list .iti__country .iti__dial-code{font-family:Lato,Kanit,sans-serif;font-size:15px;}.get-callback-popup .quote-form .iti input#callback_phone{padding-left:96px !important;}.mfp-ease-in-out .mfp-with-anim{opacity:0;transition:opacity .2s ease-in-out,visibility .2s ease-in-out,max-height 0s ease-in-out .2s;}.mfp-ease-in-out.mfp-bg{opacity:0;transition:all .1s ease-out;}.mfp-ease-in-out.mfp-ready .mfp-with-anim{opacity:1;transition:opacity .2s ease-in-out,visibility .2s ease-in-out,max-height 0s ease-in-out .2s;}.mfp-ease-in-out.mfp-ready.mfp-bg{opacity:.8;}.mfp-ease-in-out.mfp-removing .mfp-with-anim{transition:opacity .2s ease-in-out,visibility .2s ease-in-out,max-height 0s ease-in-out .2s;opacity:0;}.mfp-ease-in-out.mfp-removing.mfp-bg{opacity:0;}.mfp-close-btn-in .mfp-close{color:#fff;opacity:1;}

The Latest Scoop of digital marketing news and resources.

Subscribe to the First Page blog.

Running Google Ads? You Need to Master your ‘Quality Score’

Google is putting an end to broad match modifier keywords. Here’s what you need to know.

The Complete Guide To Writing Google Ad Copy That Sells

PPC: What It Means & Why It Matters

Which is more effective: SEO or SEM?

Setting Up Effective LinkedIn Ad Campaign

How To Make Your Google Search Ad Copy Sparkle

Ramp Up Your PPC Campaign With These 5 Amazing Tools

SEM Crash Course 4th Edition: Google Shopping

SEM Crash Course 3rd Edition: Conquering Google Display

SEM Crash Course 2nd Edition: Google Search Ads

SEM Crash Course 1st Edition: The PPC Introduction You’ve Been Searching For

How to Get Customers Excited: 5 Cool Ways to Spark Online Shopping

Part Three: 6 Practical Reasons Why You Need a Shoppable Instagram

How To Increase Online Revenue During Christmas Period – Google Shopping

How To Increase Online Revenue During Christmas Period – Google Ads

Part Two: 5 Simple Tips for How to Use Facebook Ads

How to Prepare for the Christmas Shopping Rush Using Facebook?

Part One: 4 Things You Need to Know About Google Shopping Ads

Why Every Business Needs Pay-Per-Click Advertising

Get your free Website & Conversion Health Check with an experienced digital strategist valued at $2,000HKD.

LOCAL & GLOBAL SEO

Ecommerce SEO

AMAZON MARKETING

CHINESE MARKETING

FAQs

PAID SEARCH

FAQs

SOCIAL

FAQs

CHINESE MARKETING

Content

REPUTATION

MARKETING AUTOMATION

CASE STUDIES

REVIEWS

The Latest Scoop of digital marketing news and resources.

Subscribe to the First Page blog.

Thanks for Subscribing!

Get your free Website & Conversion Health Check with an experienced digital strategist valued at $2,000HKD.

Wait!

10 Must-Know Digital Marketing Strategies That Will Save You $$$

Yes! Welcome to more leads, sales & success online.

Get Started

Thank You!

Send us a message and we will call you back