Running Google Ads? You Need to Master your ‘Quality Score’
The most measurable indicator that helps us to optimize Google Search Ads campaigns is Quality Score. Quality Score is… Read More
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Mar 25 2021
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Feb 11 2021
Google is putting an end to broad match modifier keywords. Here’s what you need to know.
In the digital world, change is everywhere: what Google was 10 years ago is drastically different to where it is… Read More
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Sep 03 2020
The Complete Guide To Writing Google Ad Copy That Sells
We’ve all seen good and bad ad copy as we peruse through the internet. We skim through search… Read More
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Jul 30 2020
PPC: What It Means & Why It Matters
Have you ever noticed the adverts that appear alongside your search results on Google and other major search… Read More
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Jan 31 2020
Which is more effective: SEO or SEM?
You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two? Read More
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Nov 05 2019
Setting Up Effective LinkedIn Ad Campaign
Whether it be in the marketing department or as a consultant, I have had experience with several different types of digital marketing methods. Using different platforms to increase business opportunities for the company and its customers is key for helping bring in big brand-names and improving sales. Read More
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Aug 20 2019
How To Make Your Google Search Ad Copy Sparkle
Google Search Ad copy makes all the difference when it comes to tempting people down the marketing funnel. All you need to do is convince them you’re the right choice. Read More
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Aug 01 2019
Ramp Up Your PPC Campaign With These 5 Amazing Tools
Unless you just started with digital marketing yesterday, odds are you’re aware of how essential pay-per-click (PPC) ads are for… Read More
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Jul 18 2019
SEM Crash Course 4th Edition: Google Shopping
The way we shop has undergone significant transformation in the past few years. The advent of smartphones and internet access… Read More
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Jul 04 2019
SEM Crash Course 3rd Edition: Conquering Google Display
Ever heard the saying "a picture says 1,000 words"? If your brand advertises on Google Display, that old adage takes on a whole new meaning. Read More
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Jun 19 2019
SEM Crash Course 2nd Edition: Google Search Ads
You can’t escape them. For almost every product or service search you conduct on Google, you’ll see them. They are… Read More
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Jun 06 2019
SEM Crash Course 1st Edition: The PPC Introduction You’ve Been Searching For
Search Engine Marketing, or SEM for short, is one of the most powerful digital marketing methods out there. Read More
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Nov 29 2018
How to Get Customers Excited: 5 Cool Ways to Spark Online Shopping
It’s time to put the ‘Merry’ back in Christmas. When it comes to online shopping, it shouldn’t come as a… Read More
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Nov 23 2018
Part Three: 6 Practical Reasons Why You Need a Shoppable Instagram
With shoppable Instagram, now consumers can skip the product description and jump straight to the checkout! And since Christmas is… Read More
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Nov 21 2018
How To Increase Online Revenue During Christmas Period – Google Shopping
Video Transcript Khawar: Hey guys, this is Khawar, digital strategist with First Page Digital, and today I have some… Read More
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Nov 21 2018
How To Increase Online Revenue During Christmas Period – Google Ads
Video Transcript Khawar: Hey guys, this is Khawar, digital strategist with First Page Digital, and today I have some… Read More
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Nov 15 2018
Part Two: 5 Simple Tips for How to Use Facebook Ads
With over 2.2 billion Facebook users across the globe, are you taking advantage of Facebook Ads? Whether you’re just… Read More
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Nov 09 2018
How to Prepare for the Christmas Shopping Rush Using Facebook?
Video Transcript Diego Ortiz: Hi there. Diego here from First Page. Have you noticed how hard it is to… Read More
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Nov 08 2018
Part One: 4 Things You Need to Know About Google Shopping Ads
With Christmas just around the corner, the time to capitalize amid the platform that’s “dominating retail search marketing” starts… Read More
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Jul 09 2018
Why Every Business Needs Pay-Per-Click Advertising
Thinking about your next digital marketing strategy? Pay-per-click is a must. When led to a website through Pay-per-click advertising,… Read More
