What are the top PPC ideas you ought to know!

What are the top PPC ideas you ought to know!

Many clients have little or no sense of what “Pay Per Click” (PPC) stands for. Most… Read More

Google Search Ads: Basics of SEM a Google Crash Course

Google Search Ads: Basics of SEM a Google Crash Course

With Google search ads, you can’t escape them. For almost every product or service search you conduct on Google, you’ll… Read More

LinkedIn Ad Campaign: Tips on Making Them Effective

LinkedIn Ad Campaign: Tips on Making Them Effective

Having a solid LinkedIn Ad Campaign is important for all professionals. Making sure they are effective is key. I have… Read More

How Can Using SEO and SEM Together Improve Your Web Traffic Quality?

How Can Using SEO and SEM Together Improve Your Web Traffic Quality?

The amount and quality of traffic to your site are important considerations. Using SEM and SEO together will increase visitors… Read More

Running Google Ads? You Need to Master your ‘Quality Score’
William Lam

Running Google Ads? You Need to Master your ‘Quality Score’

The most measurable indicator that helps us to optimize Google Search Ads campaigns is Quality Score. Quality Score is… Read More

Google is putting an end to broad match modifier keywords. Here’s what you need to know.

Google is putting an end to broad match modifier keywords. Here’s what you need to know.

In the digital world, change is everywhere: what Google was 10 years ago is drastically different to where it is… Read More

The Complete Guide To Writing Google Ad Copy That Sells

The Complete Guide To Writing Google Ad Copy That Sells

We’ve all seen good and bad ad copy as we peruse through the internet. We skim through search… Read More

What PPC Means and Why It Matters

What PPC Means and Why It Matters

Have you ever noticed the adverts that appear alongside your search results on Google and other major search… Read More

SEO or SEM? Which one is more effective?

SEO or SEM? Which one is more effective?

SEO and SEM are integral components of digital marketing activities. Learn more about these concepts here and how you can benefit from them in advertising. Read More

How To Make Your Google Search Ad Copy Sparkle

How To Make Your Google Search Ad Copy Sparkle

Google Search Ad copy makes all the difference when it comes to tempting people down the marketing funnel. All you need to do is convince them you’re the right choice. Read More

Ramp Up Your PPC Campaign With These 5 Amazing Tools

Ramp Up Your PPC Campaign With These 5 Amazing Tools

Unless you just started with digital marketing yesterday, odds are you’re aware of how essential pay-per-click (PPC) ads are for… Read More

SEM Google Crash Course 4th Edition: Google Shopping

SEM Google Crash Course 4th Edition: Google Shopping

The way we shop has undergone a significant transformation in the past few years. The advent of smartphones and internet… Read More

SEM Display Ads, Crash Course 3rd Edition: Conquering Google Display

SEM Display Ads, Crash Course 3rd Edition: Conquering Google Display

SEM display ads are as hot as ever. You probably have heard the saying “a picture says 1,000 words”? If… Read More

SEM Crash Course 1st Edition: The PPC Introduction You’ve Been Searching For

SEM Crash Course 1st Edition: The PPC Introduction You’ve Been Searching For

Search Engine Marketing, or SEM for short, is one of the most powerful digital marketing methods out there. Read More

How to Get Customers Excited: 5 Cool Ways to Spark Online Shopping

How to Get Customers Excited: 5 Cool Ways to Spark Online Shopping

It’s time to put the ‘Merry’ back in Christmas. When it comes to online shopping, it shouldn’t come as a… Read More

Part Three: 6 Practical Reasons Why You Need a Shoppable Instagram

Part Three: 6 Practical Reasons Why You Need a Shoppable Instagram

With shoppable Instagram, now consumers can skip the product description and jump straight to the checkout! And since Christmas is… Read More

How To Increase Online Revenue During Christmas Period – Google Shopping

How To Increase Online Revenue During Christmas Period – Google Shopping

This coming holiday season, you may want to know how you can stand out from your competitors through Google Shopping Ads. Discover some amazing tips here. Read More

How To Increase Online Revenue During Christmas Period – Google Ads

How To Increase Online Revenue During Christmas Period – Google Ads

Do you wonder about how you can generate more revenues this coming holiday season through Google Ads? Discover some helpful tips through this video here. Read More

Part Two: 5 Simple Tips for How to Use Facebook Ads

Part Two: 5 Simple Tips for How to Use Facebook Ads

With over 2.2 billion Facebook users across the globe, are you taking advantage of Facebook Ads? Whether you’re just… Read More

How to Prepare for the Christmas Shopping Rush Using Facebook?

How to Prepare for the Christmas Shopping Rush Using Facebook?

Using popular social media platforms like Facebook and Instagram can help you prepare for the Christmas rush. Learn more through this video here. Read More

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