Does Your Brand Have What It Takes to Be a Viral Brand?

If there’s one thing that all marketers hope for, it’s a viral brand. Something that takes off and spreads like wildfire, reaching many passionate customers shortly. But is that something you can plan for? Or does it just happen randomly?

You’ve seen it repeatedly happen: someone will buy the latest iPhone because ‘everyone knows they need an Apple product.’ But why? What makes Apple so memorable that people are so passionate about them? Regardless of technical reasons, their fans will buy the latest iPhone.

What is it that creates a memorable brand, a powerful brand, a brand that people are passionate about? It all starts with the branding process. This process begins early on, and as you might have predicted, it never ends.

You should keep off the pedal with your ongoing objective to grow brand recognition and attract ideal consumers through effective brand marketing. Your marketing messaging, social media postings, advertising campaigns, and how we create and present our visual assets all express our brand.

Teams of professionals in market research, competitive analysis, and marketing collateral work with major businesses. You might not be there yet, and we understand that.

In this post, we’ll look at what goes into making a brand go viral – and whether or not your business has what it takes.

8 branding tips to level up your brand strategy to become a viral brand.

Any brand need purpose and vision to become a viral brand.
Any brand needs purpose and vision to become a viral brand.

Create a brand identity, including a purpose and vision.

First and foremost, your brand’s vision and goal statement need to be crystal clear. If you and every employee don’t see this right away, potential consumers will notice it very clearly when they interact with you.

Consider a company like Apple, which has a distinct visual identity, a unified message, and a professional voice. They are not here to accompany the consumer on their journey; they are here to attend to the customer. Your mission and vision statements must describe the path you are on.

Make use of market trends to be a viral brand.

The most popular marketing channels used by consumers and how a brand promotes on those channels (or doesn’t) are examples of market trends.

Certain brand ambassadors are getting more attention than others for whatever reason. There may be social media sites with rapidly growing user bases. Some marketing initiatives are connecting with the public because of recent global events.

To avoid deviating from your vision and mission statement, avoid manipulating your entire brand to “fit the mold.” But as most successful firms do, it’s crucial to consider consumer behavior and market trends and modify your marketing tactics to capitalize on them.

Formulate viral referral loops.

Do you know the ideal candidate to work as a brand advocate? It might shock you to learn that it’s the customer. You heard us correctly, yes.

One of your best marketing opportunities is to have current customers tell new customers why they should interact with your business. Offer incentives to encourage existing or former customers to recommend others.

Let’s face it. We have all used the free $20 Uber Eats referral offer. It aids in increasing brand recognition and identifies potential customers with similar interests to your present clients. Additionally, it’s a brand-building plan that benefits you, and we love that marketing strategy.

Viral brand, Let organic growth be your shining light!
Let organic growth be your shining light!

Focus on organic growth.

It takes more than just yelling your brand voice to establish a strong brand personality and increase brand awareness. Word of mouth is key.

Customers must hear it from other customers!

Thinking of community-building tactics in your brand creation process is the greatest approach to achieving this. This can entail joining a social media platform where your target audience is most active.

Once there, you can create spaces, groups, or forums where buyers interact with your business’s products or brand history rather than just purchasing them.

By doing this, you may make word of mouth can spread, and others will see your brand message on other platforms.

Keep the sharing process feeling easy and natural.

Many companies invest a lot of time and money into their content marketing strategy. Still, they often need to pay more attention to one important factor: how to make it easy for potential customers.

Studies show that the more natural sharing processes feel, the better your offer is at being seen by someone who needs what you sell!

So next time you write an email or put together some digital media projects like social posts or web content, think about adding share buttons.

Make it clear too! This strategy will help you reach a whole new audience while also boosting engagement rates with current customers – who wouldn’t love being heard by these newcomers too?

A viral brand gets out there and networks on social media too!
Don’t just network in person, get out there and network on social media too!

Make your brand known on the current networks.

Joining popular social media sites and networking platforms is vital to building a strong brand.

It’s important to join popular and trending networks. Nobody will hear your brand’s values and mission if it is on unpopular social platforms. This is especially crucial for a young business striving to establish itself.

Just keep in mind to follow your target audience. It serves no use to promote your business on a network that is current but unrelated to your target customer.

Investigate your rivals.

Don’t be afraid to make awkward brand-to-brand eye contact.

Instead, observe your rivals to see how they’re doing it. Is there something your brand can emulate or avoid?

You could discover they are adhering to some “brand rules” that you might use as a model. By merely observing what they do, you’ll learn additional branding advice.

A viral brand knows its target audience.
A viral brand knows its target audience.

How well do you know your target audience?

Getting caught up in running a successful business is easy, but it often pays off when you take time out for reflection.

The best way we have found success with our agency was by understanding what customers wanted and needed from us – which helped us understand their needs better than anyone else could!

You can use a buyer persona to understand your customer better. Imagine that you were the person who would buy this product or service–what are some of their needs? Why do they need it, and how does buying our product make them feel when compared with other options on the market today (or yesterday)?

Final thoughts on becoming a viral brand.

So, do you want your brand to go viral? It’s more challenging than it sounds. Like anything else, there are a few key things you need to do to increase your chances of success.

Luckily, we’ve outlined some of the most important ones here. If you can use these tips and invest the time and effort into growing your brand organically, you may see those coveted fans (and money) start rolling in.

But don’t take our word for it – give them a try yourself and see what happens! And if you need help getting started or would like us to look at your current branding strategy, don’t hesitate to reach out.

We love helping brands succeed and grow! It is what we live for.

What other marketing tactics can you use to make your brand viral?

All businesses should want to become viral to increase their sales. Here are some useful marketing tactic blogs to help you achieve this:

Are you a busy business owner? You may not have the time to run the marketing tactics you need to make money regularly. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales:

5 Ways to build a positive brand image

Before purchasing anything online, customers will judge your brand image. Everyone will spend a little time reading customer reviews. As such, what people think, and more importantly what they say, about your business matters a whole lot. So how to build your brand image?

So, what happens if you do receive some negative reviews or a particularly dissatisfied customer posts something horrendous or blatantly untrue? It can lead to lasting, detrimental effects on your online brand image.

Thankfully, there is something you can do: Online Reputation Management (ORM).

Continue reading to see exactly why this online service can be invaluable to your business. And with the majority of consumer purchasing behavior taking part online, it means that the reviews and comments your business gets can affect your bottom line.

Usually, this is a good thing! Because hopefully, most reviews of your business will be positive ones. However, the ramifications of negative reviews, especially particularly nasty and hostile ones, can be quite detrimental to your brand’s reputation.

Rest assured, there is a solution: Online Reputation Management (ORM). Keep on reading to see how invaluable this online service can be to your burgeoning business.

What is online reputation management?

What is online reputation management (ORM)

In the simplest terms, ORM consists of a digital PR (public relations) team that works tirelessly to maintain and boost your brand’s image.

For the interested consumer, learning more about your business and its potential quality is just a quick Google search away. First impressions matter, especially since 87% of customers compare various companies’ products while shopping online before deciding to buy.

Having trustworthy ORM strategies in place before launching a marketing campaign can save you from tons of issues, as you’ll have an automated damage control system in place to rectify any potentially inflammatory problems that occur online.

With that in mind, let’s consider five compelling reasons why you should consider having Online Reputation Management as part of your digital marketing strategy.

1. Guarantee your brand’s domain authority

Just about 84% of all people trust online reviews as much as they’d trust a recommendation from a friend.

As such, the most raved about businesses have the greatest advantage because they have the most trust. That is, of course, as long as the reviews are positive.

Additionally, having awesome reviews online significantly increases your chances of appearing higher up on search engine results pages, giving your business greater domain authority and improving your brand image.

Unfortunately, the opposite is just as true and much more serious for negative, scathing reviews. Guaranteeing your business achieves and maintains an online presence that best reflects it can often require employing Online Reputation Management.

An ORM campaign works by reducing the effects of negative search results about your business online while simultaneously promoting as many positive ones as possible. This is done by influencing the most popular forums and other crowd-sourced online review platforms to bring positive feedback to the forefront.

2. Keep track of online activity in real-time

The moment an ORM campaign launches, you’ll instantly and automatically receive notifications every single time your business gets an online mention. Likewise, you’ll also have unlimited access to digital reports regarding all related online activities.

Keeping track of all this can often be a full-time task, which is why trying to monitor and respond to every single comment your business receives (positive or negative) can pull you away from other problems that require your personal attention.

This is why digital agencies that supply ORM services can be helpful, as they take that off your plate, allowing you more time and energy to grow your business.

Online Reputation Management also includes complete campaign tracking – which entails tracking traffic growth, how you stack up against competitors, keyword ranking on search engine results pages, and more. 

With so much information at your disposal, it’s a simple matter to assess where improvements are needed and take targeted action to create an even more powerful digital marketing strategy.

3. Elevate your brand with SEO

Elevate brand image with SEO

Search Engine Optimisation (SEO) is an irreplaceable aspect of ORM services because it’s one of the main tools used to elevate your brand image and online brand reputation.

A key strategy to an ORM campaign is creating many links to external profiles, like on social media. For example, online reputation management perception of LinkedIn pages as such external profiles is often referred to as “parasite” URLs. This is because these parasite URLs affect the primary “root” domain that they refer to.

By focusing on link building via this SEO strategy, you increase your domain authority and your brand image. However, you also boost overall page search results, creating a much stronger online presence that returns more positive results for your bottom line.

4. Build a positive brand image

Whenever you or a potential customer search for a product or service online, Google automatically displays the businesses with the strongest web authority first. This is something highly rated reviews are pivotal to ensuring.

For example, the top three businesses for nail salons in Hong Kong have at least 4-stars. This is crucial because studies show nearly half of all online shoppers require a 4-star rating or better before making a purchase.

What can you do to get similar results? Microsites are the answer. This proven ORM technique creates microsites as entirely separate domains that work as extensions of your company’s main site. This often helps quite a bit in elevating your brand’s main site’s positive rankings.

Final thoughts: boost your brand image with us

At First Page, our Online Reputation Management and brand image-building services are tailored for Hong Kong’s businesses.

Our proven strategies are carefully evaluated to ensure that they’re perfectly set up to best optimize your brand image. This can include your own social media profiles as buffer sites, creating content to properly address real customer concerns, managing click-through reputation, and more.

Please don’t wait any longer and contact us to get a FREE online reputation management quote.

And once your reputation has been refined with ORM, it’s time to take the next steps in becoming a social media rockstar! You can explore how by checking out these two articles by us:

https://www.firstpage.hk/resources/marketing/online-brand-management/

https://www.firstpage.hk/resources/marketing/five-best-tips-online-reputation-management/

FAQs

Do I need reputation management for my business?

On average, 5.6 billion searches are made on Google every day, totaling 2 trillion searches annually. The average consumer may easily find information about any company around the globe in this vast digital community with a simple flick of their thumbs.

Having said that, any firm anywhere in the globe would most likely benefit from effective reputation management to enhance its online reputation. A solid reputation will always generate leads, sales, and money, regardless of whether your company is a global conglomerate with locations all over the globe or just a tiny local operation serving people in your neighborhood.

Why is managing one’s reputation so crucial?

Good reputation management can easily help a business to gain trust. Positive evaluations can therefore increase the level of trust that prospective customers have in the company. A good reputation means that the business is more credible than its competitor

Why is managing one’s reputation so crucial?

Customers will go to a business they feel they know more about if there isn’t an internet presence for another. It’s crucial to control your online reputation for professional and personal reasons. Your ability to land or keep a job can be impacted by a poor online reputation. Even your personal connections may be impacted.

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